Tag Archives: Raki Phillips

RAKTDA join forces to recognise front line professionals

Ras Al Khaimah Tourism Development Authority (RAKTDA) announced its collaboration with the Frontline Heroes Office to offer curated dedicated packages and benefits for frontline professionals as a sign of recognition for the key role they play in protecting the nation.As the COVID-19 pandemic hit, RAKTDA took quick action and launched several support initiatives aimed at its hospitality, leisure and development partners to lay the strong foundations for the sectors’ recovery. The Authority has now made strong strides towards achieving its recovery goals and aims to pay it forward to the nation’s heroes, who made these achievements possible by putting themselves on the frontline in service to the country and ensuring the population’s wellbeing and safety. “We would like to take this opportunity to honour their commitment to this responsibility and show our gratitude through a series of dedicated offers and benefits that they can avail when they visit Ras Al Khaimah,” said Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority. He goes on to add, “It is with great pleasure that we welcome the nation’s heroes for a well-deserved break to enjoy the Emirate’s diverse entertainment and hospitality offering.” Her Excellency Professor Maha Barakat, Director General of the Frontline Heroes Office commented, “The Frontline Heroes Office strives to acknowledge the dedicated efforts of the country’s heroes, working with partners on exclusive offerings to express the nation’s gratitude. With the help of Ras Al Khaimah Tourism Development Authority and its array of partners we are able to continue to reward and recognise the heroic efforts of the country’s frontline professionals and their immeasurable actions to protect the UAE and its community.”

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RAK named Gulf Tourism Capital for 2021

Ras Al Khaimah was named the Gulf Tourism Capital for 2021 at the fifth annual meeting of Tourism Ministers of the Gulf Cooperation Council. During a virtual meeting to discuss Gulf integration in the tourism sector, Ras Al Khaimah was commended for its identity as a sustainable tourist destination and was awarded the coveted title for the second year running. Ras Al Khaimah is considered one of the most diverse Emirates offering world-class experiences and attractions, which has enabled it to assert its position on the Global tourism map as the fastest growing destination in the region. Moreover, the Gulf Tourism Capital award this year is a testament to its early and sustained action to curb the spread of the COVID-19 pandemic, resulting in global recognition as a safe destination for inbound tourism. It was the first city and Emirate in the world to receive both the prestigious ‘Safeguard Assurance’ Label from Bureau Veritas, a leader in testing and inspection services and the World Travel and Tourism Council (WTTC) Safe Travels Stamp. The Authority continues to build on its ‘safe destination’ status, offering complimentary COVID-19 PCR testing for international visitors staying in Ras Al Khaimah until the end of this year. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority said, “We are delighted that the Emirate of Ras Al Khaimah has once again been recognised as the Gulf Tourism Capital by the esteemed tourism Ministers and senior officials of the Gulf Cooperation Council. It is an especially welcome announcement in an unprecedented and immensely challenging year and is testament both to the resilience of our industry and our ongoing focus on innovation to bring visitors back.” “In line …

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World’s first Bear Grylls Explorers Camp to open in Ras Al Khaimah

RAK Leisure (RAKL) announced that the world’s first Bear Grylls Explorers Camp (BGEC) will open close to the Via Ferrata on Jebel Jais in Ras Al Khaimah this October. As travellers across the globe navigate through the ‘new normal’, the opening of BGEC aligns seamlessly with travel experiences set in expansive, open and natural environments and that are curated for smaller groups with safety protocols and social distancing measures fully in place. Following the huge success of Bear Grylls Survival Academy in the United Kingdom, his globally renowned survival courses will debut in the Middle East in addition to the world’s first Bear Grylls branded camp accommodation opening in 2021 and featuring 20 recycled and redesigned containers, lending to the overall mountain experience. “Within a larger global context, the launch of BGEC represents both innovation and resilience during what has been a very challenging year for the travel and tourism industry,” said Alison Grinnell, CEO of RAK Hospitality Holding. “Under the expert guidance of our RAK Leisure division, BGEC will further enhance the growing adventure offer on Jebel Jais and raise the profile of Ras Al Khaimah on the world stage.” Raki Phillips, CEO of Ras Al Khaimah Tourism Development (RAKTDA) added, “As a tourism destination, Ras Al Khaimah has demonstrated time and time again, a robust identity aligning with current travel sentiment for remote and curated experiences, which is exactly what BGEC offers travellers in a new era of travel. In 2018, we launched the world’s longest zipline on Jebel Jais and are delighted to announce another first with the Bear Grylls Explorers Camp on the UAE’s highest mountain.” Paul Gardiner, Managing Director of Bear Grylls Survival Academy concluded, …

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RAKTDA partner as Platinum sponsors for the Gulf Travel Show

First ever virtual event in the Middle East connecting people from all over the globe, the Gulf Travel Show will kick off on November 23-24, 2020. It will be two solid days of networking with like- minded industry professionals and allows every participant to gather and share information about the different areas they work with. TravTalk Middle East will be media partners for the first ever virtual event that will connect 40 selected sellers from the Middle East with buyers from across the globe. This is a very unique opportunity that will enable you to meet with new partners from across the globe in the comfort either in your own home or attend from your office. Over two days you can attend specific sessions that will focus on new businesses or speak about the new strategies whilst you make your own time to pre- book appointments with the team. For sellers there will be a host of interesting features that will definitely enhance their business potential whereas for buyers there will be specialised incentivised programmes that will provide an opportunity to walk away with great prizes as a winner whilst you build new connections or re visit some of the earlier clients and rekindle the existing relationships. Raki Phillips shared, “We are really excited to be Platinum sponsors for the Gulf Travel Show. This show will provide us the opportunity to showcase Ras Al Khaimah as one of the fastest growing tourism destinations in the region. We look forward to connecting with our partners and re-introducing them as to why Ras Al Khaimah is the perfect destination in the new normal era of travel.”

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National Museum of Ras Al Khaimah re-opens to guests

National Museum of Ras Al Khaimah has re-opened, welcoming guests to rediscover the iconic museum structure, stemming as far back as 1621, having been restored numerous times as a fort, a residence for the ruling family and as the headquarters for various governmental entities. Today, the museum houses an array of significant archaeological artifacts that provide extraordinary insights into the history and cultural heritage of Ras Al Khaimah, and has established the Emirate as a cultural tourism destination. Ahmed Alteneiji, General Director of Antiquities and Museums said, “We are delighted to be reopening the National Museum of Ras Al Khaimah as it offers visitors and residents alike a doorway to the past, through which they can discover the vibrant history of the Ras Al Khaimah and the country. Through the Tamra exhibition, we aim to shine a light on the role of the iconic date palm, in an engaging manner that will resonate with our guests.” Alteneiji adds, “The reopening of museum is a symbolic gesture towards the immense archaeological and cultural significance of Ras Al Khaimah as evidenced through the recent UNESCO World Heritage tentative list of four of our treasured sites, including Dhayah, Shimal, Al Jazirah Al Hamra and Jupher. Shining an international light on our ancient sites will bring to the forefront, the pivotal roles each have played in shaping the region, distinguishing the Emirate as a destination of cultural significance on the global stage.” Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority shares, “By further developing and diversifying our cultural offering, we can continue to attract a wider range of travellers to the Emirate, creating a well-rounded experience spanning across hospitality, adventure, culture and …

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RAKTDA first destination to provide free PCR tests for international visitors

Ras Al Khaimah Tourism Development Authority (RAKTDA) and RAK Hospital announce a partnership to provide free PCR (Polymerase chain reaction) testing to international visitors staying in and departing from Ras Al Khaimah until 31 December, 2020. Subsidised by RAKTDA, the free PCR test is available for international visitors to avail either at RAK Hospital, one of the UAE’s most renowned private hospitals or RAK Medical Centre in Al Hamra Mall. The partnership marks the Emirate as the first global destination to provide PCR testing free of charge for its international guests and visitors. Earlier in the year, Ras Al Khaimah became the first city in the world to be certified as safe by Bureau Veritas, the global leader in testing, inspection and certification and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp, due to extensive hygiene and security measures in place at its hotels and attractions. This recognition was quickly followed by free COVID-19 PCR testing for hospitality staff across the Emirate’s hotels. All these efforts align with the Emirate’s recovery plans, including far reaching support initiatives aimed at hospitality partners and stringent safety measures implemented to safeguard guests and residents, which in turn, have led to green shoots of recovery for its tourism industry. “As travel corridors begin to open up, we will continue to incorporate and implement global best practices into our efforts to safeguard against the spread of the pandemic. This initiative comes at a perfect time as we move towards the cooler months of the year into the ‘Winter sun’ season, encouraging all visitors to experience all that the destination has to offer, from the striking Jebal Jais mountain …

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Ras Al Khaimah tourism reveals investment plans for Jebel Jais at AHIC 2020

Ras Al Khaimah Tourism Development Authority announces its long-term investment strategy aimed to boost the growth and diversification of Jebel Jais – the UAE’s highest mountain. This announcement of continued investment underscores the Emirate’s resilience and recovery momentum despite the challenges imposed this year by the COVID-19 pandemic. This year, AHIC will bring together key industry leaders and stakeholders in a new format featuring a combination of physical and virtual sessions, which will be attended by Raki Philips, CEO of Ras Al Khaimah Tourism Development Authority and Alison Grinnell, CEO of RAK Hospitality Holding. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority said, “We are honoured to be part of this year’s Arabian Hotel Investment Conference (AHIC) and look forward to sharing Ras Al Khaimah’s experience in navigating through these times with a focus on building a stronger destination, as a result. Our road to recovery is still in its early phases, but we have already seen significant uplift in the tourism and hospitality sectors’ performance leading to Ras Al Khaimah having the strongest RevPAR performance in the GCC.” “With the introduction of our new investment strategy, we aim to allocate additional funds towards Jebel Jais, one of the Emirate’s key landmarks, to enrich visitor experiences and to accommodate the increasing demand for travel experiences set in expansive, open and natural environments” added Phillips. Alison Grinnell, CEO of RAK Hospitality Holding shared, “Announcing our long-term investment strategy is yet another positive step towards a stronger comeback, and it demonstrates the Emirate’s extraordinary efforts to continue developing its offering, especially on Jebel Jais, to meet travellers’ new expectations and needs. We are also proud that despite these unprecedented circumstances, …

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RAKTDA joins with NCEMA ensures health and safety of hospitality sector employees

RAKTDA

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with the National Crisis & Emergency Management Authority (NCEMA) and Ras Al Khaimah Preventive Medicine Department (PMD), in its ongoing programme to provide hospitality sector employees in the Emirate with free COVID-19 PCR testing. This partnership complements the Authority’s existing efforts in implementing the highest safety and precautionary measures as restrictions on domestic and international tourism are eased, and inbound visitation to Ras Al Khaimah continues to rise. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority comments, “Our industry has been resilient in the face of challenging times, and we have unveiled a series of strategies, from the Tourism Support Initiatives to earning recognition as the first safe city worldwide and the first safe Emirate to be certified by Bureau Veritas and the World Travel & Tourism Council (WTTC), respectively. These measures ensure that our sector partners can continue to operate successfully as we enter the ‘new normal’. Ongoing testing for hospitality staff is an important step in our efforts to reaffirm to our visitors that the Emirate has taken and continues to take extensive measures to prioritise the safety and wellbeing of guests and residents.” Mahra Mohammad Bin Sray, Logistics Support and Field Examination Officer at Ras Al Khaimah Medical District said, “Conducting regular COVID-19 tests is a mandatory procedure to flatten the curve and control the number of cases nation-wide. With visitors returning to Ras Al Khaimah, we must ensure that all individuals working in the hospitality sectors are regularly tested and abide by the necessary precautionary measures. Being able to conduct these tests wouldn’t have been possible without the support of Ras Al Khaimah Tourism Development …

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RAK becomes first city in world to be certified as a safe destination

Ras Al Khaimah Tourism Development Authority (RAKTDA) confirmed that the city has been certified as a safe destination by Bureau Veritas, the global leader in testing, inspection and certification services, as it completes its ‘Safeguard Assurance’ programme. It is first city in the world to receive both the Bureau Veritas Safeguard Assurance Label and the World Travel and Tourism Council (WTTC) Safe Travels Stamp which recognise the heightened safety standards, training and hygiene protocols in place across the Emirate. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, comments, “As travel starts to resume, our role as a tourism development authority is to ensure that robust measures are in place to protect the health and safety of our visitors and provide the peace of mind they need for a truly well-deserved holiday. We are immensely proud to be the first destination in the world to be certified as safe by Bureau Veritas and receive the WTTC safe travels stamp and believe it will go a long way to restore confidence and bring tourists back to Ras Al Khaimah. It also validates the huge efforts of our hospitality partners who are focused on delivering the highest global safety standards, today and every day, as we navigate this new normal for the industry.” He added, “WTTC is a very important partner for RAKTDA and one we wholeheartedly support in its efforts to restart and speed up the recovery of the sector in the wake of COVID-19. The WTTC Safe Travels Stamp is an important vehicle to demonstrate alignment with essential safety protocols of the highest level and we are delighted that we can reassure visitors that Ras Al Khaimah meets these …

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ATM panel advises hoteliers to focus on sanitisation and technology

A panel of industry experts explained during the opening day of ATM Virtual as to how developing a global set of transparent hospitality standards relating to health, safety and hygiene will be key to regain the trust of travellers in a post COVID-19 landscape. The panel which was moderated by industry consultant Gemma Greenwood, also included Tim Cordon, Senior Area Vice President for Middle East & Africa, Radisson Hotel Group, Christopher Lund, Head of Hotels, Colliers International, Middle East & North Africa, Simon Casson, President of Hotel Operations, EMEA, Four Seasons and Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority. “Building confidence will be key as we look ahead to the post-COVID-19 hospitality recovery. Not only is it important that our workers have confidence that their health and wellbeing is of prime importance, but for consumers too. They will need full reassurance that our properties are safe, secure and following the highest standards when it comes to hygiene and cleanliness,” said Cordon. Phillips said, “It’s important that hotels don’t drop their room rates. Hotels need to adapt to a new normal with increased sanitisation at the forefront, while being creative with their offerings and embracing innovative technologies which can help differentiate them from their competitors.” “One way of achieving this consumer trust, and I believe the hospitality industry in the UAE is leading the way in this respect, is by partnering with accreditation agencies such as the Bureau Veritas to ensure your property is following disinfectant and sanitisation protocols implemented by government bodies and abiding by the highest levels of hygiene,” said Lund. Casson added, “While we are doing everything we can to ensure the wellbeing and safety of …

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