Tag Archives: Raki Phillips

RAKTDA joins with NCEMA ensures health and safety of hospitality sector employees

RAKTDA

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with the National Crisis & Emergency Management Authority (NCEMA) and Ras Al Khaimah Preventive Medicine Department (PMD), in its ongoing programme to provide hospitality sector employees in the Emirate with free COVID-19 PCR testing. This partnership complements the Authority’s existing efforts in implementing the highest safety and precautionary measures as restrictions on domestic and international tourism are eased, and inbound visitation to Ras Al Khaimah continues to rise. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority comments, “Our industry has been resilient in the face of challenging times, and we have unveiled a series of strategies, from the Tourism Support Initiatives to earning recognition as the first safe city worldwide and the first safe Emirate to be certified by Bureau Veritas and the World Travel & Tourism Council (WTTC), respectively. These measures ensure that our sector partners can continue to operate successfully as we enter the ‘new normal’. Ongoing testing for hospitality staff is an important step in our efforts to reaffirm to our visitors that the Emirate has taken and continues to take extensive measures to prioritise the safety and wellbeing of guests and residents.” Mahra Mohammad Bin Sray, Logistics Support and Field Examination Officer at Ras Al Khaimah Medical District said, “Conducting regular COVID-19 tests is a mandatory procedure to flatten the curve and control the number of cases nation-wide. With visitors returning to Ras Al Khaimah, we must ensure that all individuals working in the hospitality sectors are regularly tested and abide by the necessary precautionary measures. Being able to conduct these tests wouldn’t have been possible without the support of Ras Al Khaimah Tourism Development …

Read More »

RAK becomes first city in world to be certified as a safe destination

Ras Al Khaimah Tourism Development Authority (RAKTDA) confirmed that the city has been certified as a safe destination by Bureau Veritas, the global leader in testing, inspection and certification services, as it completes its ‘Safeguard Assurance’ programme. It is first city in the world to receive both the Bureau Veritas Safeguard Assurance Label and the World Travel and Tourism Council (WTTC) Safe Travels Stamp which recognise the heightened safety standards, training and hygiene protocols in place across the Emirate. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, comments, “As travel starts to resume, our role as a tourism development authority is to ensure that robust measures are in place to protect the health and safety of our visitors and provide the peace of mind they need for a truly well-deserved holiday. We are immensely proud to be the first destination in the world to be certified as safe by Bureau Veritas and receive the WTTC safe travels stamp and believe it will go a long way to restore confidence and bring tourists back to Ras Al Khaimah. It also validates the huge efforts of our hospitality partners who are focused on delivering the highest global safety standards, today and every day, as we navigate this new normal for the industry.” He added, “WTTC is a very important partner for RAKTDA and one we wholeheartedly support in its efforts to restart and speed up the recovery of the sector in the wake of COVID-19. The WTTC Safe Travels Stamp is an important vehicle to demonstrate alignment with essential safety protocols of the highest level and we are delighted that we can reassure visitors that Ras Al Khaimah meets these …

Read More »

ATM panel advises hoteliers to focus on sanitisation and technology

A panel of industry experts explained during the opening day of ATM Virtual as to how developing a global set of transparent hospitality standards relating to health, safety and hygiene will be key to regain the trust of travellers in a post COVID-19 landscape. The panel which was moderated by industry consultant Gemma Greenwood, also included Tim Cordon, Senior Area Vice President for Middle East & Africa, Radisson Hotel Group, Christopher Lund, Head of Hotels, Colliers International, Middle East & North Africa, Simon Casson, President of Hotel Operations, EMEA, Four Seasons and Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority. “Building confidence will be key as we look ahead to the post-COVID-19 hospitality recovery. Not only is it important that our workers have confidence that their health and wellbeing is of prime importance, but for consumers too. They will need full reassurance that our properties are safe, secure and following the highest standards when it comes to hygiene and cleanliness,” said Cordon. Phillips said, “It’s important that hotels don’t drop their room rates. Hotels need to adapt to a new normal with increased sanitisation at the forefront, while being creative with their offerings and embracing innovative technologies which can help differentiate them from their competitors.” “One way of achieving this consumer trust, and I believe the hospitality industry in the UAE is leading the way in this respect, is by partnering with accreditation agencies such as the Bureau Veritas to ensure your property is following disinfectant and sanitisation protocols implemented by government bodies and abiding by the highest levels of hygiene,” said Lund. Casson added, “While we are doing everything we can to ensure the wellbeing and safety of …

Read More »

RAK Tourism goes all out to ensure safety of guests at hotel pools and beaches

Ras Al Khaimah Tourism Development Authority (RAKTDA) is working closely with hospitality partners and government authorities to safely welcome guests back to the Emirate as restrictions are gradually eased, and hotel pools and beaches become accessible to visitors. To ensure the wellbeing and safety of visitors and employees, the Authority is in ongoing dialogue with hotel partners to ensure they are strictly adhering to government and public health guidelines and complying with all social distancing advisories from the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and the UAE Federal Authorities. RAKTDA is also working closely with the Public Service Department (PSD) to oversee a dedicated certification process – the RAK ‘Stay Safe’ Hotel Certification – whereby hotels are required to fulfil a detailed set of measures to attain the certification. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority comments, “We are working closely with our hospitality partners and Government Authorities to ensure the highest standards of hygiene are maintained and that all social distancing advisories are strictly adhered to across the Emirate. Detailed guidance has been shared with our industry partners indicating best practice measures to be implemented across all operations and divisions.” He added, “To help reassure our guests, colleagues and residents, we have also introduced the RAK ‘Stay Safe’ Hotel Certification that, once awarded, hotels can use to demonstrate their adoption of all the measures in place to protect everyone’s wellbeing. We know that many people are looking forward to what we’ve termed a ‘shortcation’ or longer holiday and our aim is give them the confidence that they can comfortably enjoy their time in Ras Al Khaimah.”

Read More »

RAKTDA to launch RAK ‘stay safe’ hotel certification with Emirates public service

Ras Al Khaimah Tourism Development Authority (RAKTDA) is working closely with the Emirate’s Public Service Department (PSD), to create a certification programme, Deemed as the RAK ‘Stay Safe’ Hotel Certification, aimed at the Emirate’s hospitality providers. The certification process will be determined by a series of measures targeted at the various hotel departments and an official assessment, once in the recovery phase of the COVID-19 outbreak. The effort aims to boost confidence and rebuild trust in the destination’s tourism once the necessary travel restrictions are lifted. Measures will include a full sterilisation programme, conducted alongside the PSD, currently implementing the National Sterilization Program in the Emirate, as well as training on appropriate guest interactions, employee engagement, elevated property hygiene standards, and operational procedures to be actioned in the recovery phase. “Achievement of this certification will result in the hotels being endorsed by the relevant authorities, thereby supporting the public’s confidence in their offerings”, shared Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority. The Authority’s four-step road to recovery places initial focus on the domestic market, followed by the GCC and wider Middle East, to then be extended to Asia and Europe. The first phase of recovery will see the launch of the UAE ‘Shortcation’ campaign, offering guests staying three nights at Ras Al Khaimah hotels, two complementary passes to attractions such as the Jais Adventure Peak and the Suwaidi Peal Farm. This will be introduced when the necessary travel restrictions are lifted and the federal authorities deem travel safe to proceed and will run in addition to the ‘Kids Go Free’ promotion across hospitality and dining sectors. These efforts alongside the RAK ‘Stay Safe’ Hotel Certification, aim to …

Read More »

RAKTDA unveils support initiatives for tourism industry

Ras Al Khaimah Tourism Development Authority (RAKTDA) launches a range of far reaching support initiatives, aimed at its hospitality, leisure and development partners, during the peak of COVID-19 crisis and to lay the strong foundations for future recovery. In a move that further reflects the emirate’s ‘ONE RAK’ commitment to transparency, ease of doing business and global community spirit, the tourism authority has sent all business partners and stakeholders a comprehensive contingency plan, which maps out short- to mid-term solutions to mitigate the negative impact of coronavirus on travel to Ras Al Khaimah. Addressing partners and stakeholders via a virtual meeting on April 1, Raki Phillips, CEO, RAKTDA, highlighted that the hospitality industry was facing a grave threat from the coronavirus crisis. The UNWTO estimates losses from international visitor spends to be between USD $30-50 billion globally, while The World Travel and Tourism Council have found up to 50 million jobs have been put at risk. RAKTDA’s prompt robust response sees the creation of an internal Stimulus Committee and Steering Stimulus Committee representing the Emirate. Led by Raki Phillips and top executives across the hospitality, leisure and development sectors, specific measures include a six-month waiver of all touristic licenses; waiver of Tourism Dirhams from March to May; a complete exemption of tourism licensing fees for Q2 and Q3 and tourism licensing fines until September 30. This support will be further enhanced by a dedicated Financial Incentive Package aimed towards non-government owned touristic entities, including budget, midscale and 4-star hotels as well as attractions, golf courses and other tourism establishments. In addition to this, hospitality partners will be able to benefit from complimentary participation in a diverse array of exhibitions and …

Read More »

RAKTDA records arrival growth of almost 4%; visitor numbers reach 1.12 mn in 2019

Ras Al Khaimah Tourism Development Authority (RAKTDA)  announced stellar visitor figures for 2019 with arrivals up almost 4 per cent to 1.12 million and RevPAR recorded at an impressive $114.90, amongst the highest in the region. This was reflected by the strong yearly occupancy rates, averaging at 74 per cent.  Last year’s inbound growth was spurred by a variety of activities undertaken by the Emirate, inclusive of the launch of the Jais Sky tour, and hosting of the Ras Al Khaimah Fine Arts Festival, Ras Al Khaimah Half Marathon, Tough Mudder and the prestigious UAE tour. In addition, corporate activity and M!CE participation further contributed to the growth in visitor numbers, with RAKTDA conducting 122 familiarisation trips, participating at 20 exhibitions and completing 34 roadshows across 16 countries. Raki Phillips, CEO of RAKTDA, commented, “2019 was a positive year for Ras Al Khaimah, as we saw increased footfall from key markets resulting in the overall arrival growth of almost 4 per cent. Ras Al Khaimah is in the midst of its three-year destination strategy which aims to broaden its reach through increased segmentation. A key focus has been on higher yield visitors such as M!CE delegates, as well as prioritising sustainable nature-based adventure and culture driven activities and experiences.”

Read More »

RAKTDA to host ‘Meetings Intelligence Workshop’ from March 1-2, 2020

Ras Al Khaimah Tourism Development Authority (RAKTDA) and the International Congress and Convention Association (ICCA) will host a dedicated ‘Meetings Intelligence Workshop’ to strengthen the UAE’s position in the international meetings market. Taking place in Ras Al Khaimah at the Double Tree Hilton Hotel on March 1 and 2, 2020, the event forms part of an ongoing partnership between Ras Al Khaimah Tourism Development Authority and the ICCA to address the increasing competition stemming from the shift of the international meetings market to the Middle East.  Specially designed for meetings suppliers and industry professionals, the workshop will address the bidding process and business development opportunities for association meetings and will host interactive sessions with recognised international stakeholders to share expertise, best practice and knowledge. Focus will be placed on subjects such as customer insights and successful bidding processes, with representatives from Spain, the UAE, Egypt, Oman and Saudi Arabia, including Convention Bureaus, Convention & Exhibition Centres, PCOs and DMCs, participating in the workshop. This will be complemented by a panel discussion for up to 40 guests with key stakeholders in the region. Raki Phillips, CEO of Ras Al Khaimah Tourism, comments, “The common objective of the workshop is to share knowledge, address challenges and learn best practices with meetings management professionals. Participants and speakers are those looking to deepen their knowledge of association meetings and are interested in high-level education with a chance to network with leading PCOs from all over the world.”

Read More »

RAKTDA unveils Jais Adventure Peak in UAE’s highest mountain Jebel Jais

Ras Al Khaimah Tourism Development Authority (RAKTDA) has unveiled the Jais Adventure Peak, Jebel Jais. The Emirate’s latest adventure tourism offering includes the Jebel Jais Flight, Jais Sky Tour and Jebel Jais Viewing Deck Park, in addition to the brand new Jais Adventure Center and Jais Sky Maze. Set amidst the magnificent Hajar mountain range, the grand opening took place in the presence of His Highness Sheikh Saud Bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, top hospitality industry professionals and VIP guests. Following the official opening ceremony, guests were treated to an exclusive first-look at the new Jais Adventure Center and Jais Sky Maze as well as the chance to explore the canyons and spectacular views through the exhilarating Jais Sky Tour. The event also included a series of extreme sport activations by local adrenaline junkies, including wing suit diving by Khalifa Alghafri and a BMX show by Abdul Rahman Al Abadli, in addition to parkour stunts and a skateboard show, setting the tone for the adventure fueled launch. Jasim Bin Darwish Al Shamsi, the youngest Barista in the UAE and owner of Jeon Coffee, was also on hand to provide guests with his signature blends. The Jais Adventure Peak will further support Ras Al Khaimah in attracting guests of all ages with a love for exploration and adventure. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, commented, “The Jais Adventure Peak captures Ras Al Khaimah’s adventurous spirit through a series of adrenaline-pumping experiences that will leave a lasting impression on our guests and unforgettable memories; everything from the views they will take in as they make their way up to the …

Read More »

Ras Al Khaimah declared as Gulf Tourism Capital

Ras Al Khaimah has been declared as the ‘Gulf Tourism Capital’ by the Ministers of Tourism of GCC member states during a recent meeting in Muscat, where they discussed measures aimed at coordinating tourism efforts in GCC countries. The meeting was attended by a UAE delegation led by Mohammed Khamis Al Muhairi, Advisor to the Minister of Economy for Tourism Affairs, on behalf of Sultan bin Saeed Al Mansouri, Minister of Economy, said a report in WAM. Al Mansouri stated that Ras Al Khaimah’s selection as the capital of Gulf tourism highlights the UAE’s leading stature as a popular tourism destination, noting that the previous years have witnessed ongoing growth in the number of tourists visiting the country from around the world, and praising the decision of GCC tourism ministers and officials. Presenting the key tourism achievements, Al Muhairi said that in 2018, the number of hotel guests visiting the UAE reached 25.6 million, an increase of 3.8 per cent compared to 2017. He also said that the report of the World Tourism and Travel Council in 2019 revealed that the tourism sector made up 11.1 per cent of the UAE’s GDP in 2018, amounting to Dh 164.7 billion ($44.8 billion). This contribution is expected to rise by 3 per cent in 2019, and tourism provided 9.6 per cent of total jobs in 2018, corresponding to around 611,500 positions. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority said, “It is a great honour for the emirate of Ras Al Khaimah to be recognised and named as the “Gulf Tourism Capital” by the tourism ministers and senior officials of the Gulf Cooperation Council. Under the wise leadership of Sheikh …

Read More »