Tag Archives: DFRE

Dubai prepares for the UAE’S 47th National Day

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The United Arab Emirates (UAE) is all set to celebrate its 47th UAE National Day, as Dubai lights up with festivity and cheer. From special concerts, mall shows, city attractions and fireworks to promotions and traditional entertainment across the emirate, residents and visitors will be spoilt for choice as Dubai puts on a stunning display of activity to honour the UAE milestone. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said, “This National Day, we want everyone – from Emiratis to Dubai’s residents and visitors – to embrace this momentous occasion. We are delighted to announce a vast array of activities taking place all over the city to mark the festivities, and are grateful to our city-wide strategic partners who have really pulled out all the stops to ensure that everyone gets to celebrate this great nation. With a host of events and celebrations taking place across Dubai, we anticipate a lot of footfall over the National Day weekend and encourage visitors to get to the venues as early as possible to really maximise their experience.” A number of events will be held in the emirate to mark the ocassion. On December 1, emirati artist Ahlam and Iraqi singer and composer Walid Al Shami will delight audiences with their repertoire at Burj Park, while famous Emirati singers Bulqees and Hussain Al Jasmi will perform at the same venue the next day. At Global Village, Emirati superstar Hamad AlAmeri will draw fans in with a special concert. Residents and visitors to Dubai will be able to witness a special treat with fireworks taking place across the city. Mall of the Emirates will be commemorating the UAE National Day …

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Three-day Super Sale begins as Dubai thrives on retail tourism sector

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The three-day Super Sale is back, offering everyone the chance to take advantage of super savings on top brands from the world of beauty, fashion, electronics and much more. Running from November 22-24, shoppers can grab discounts of up to 90 per cent on a wide range of items at over 1,500 participating outlets. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), in conjunction with strategic partners across the city, key retailers reveal the importance of the sale for Dubai’s retail economy. Fuad Mansoor Sharaf, Managing Director, Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman), said, “Previous three-day Super Sales, in line with the Dubai Retail Calendar, have attracted thousands of people to Majid Al Futtaim’s shopping malls, and have proved to be successful as a key driver for Dubai’s tourism proposition. As a strategic partner of DFRE, we will deliver an unbeatable shopping experience at all our malls in Dubai this November and will continue to support anchor retail activities and exclusive experiences.” Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls, commented, “This year’s three-day Super Sale at Dubai Festival City Mall is going to be bigger than ever before. We are giving away instant cash rewards to all shoppers who buy our newly-launched Festival City Gift Card over the weekend. In collaboration with our valued retail partners, we are excited for a weekend filled with promotions and good value for our shoppers.” Patrick Bousquet-Chavanne, CEO, Emaar Malls, said: “The three-day Super Sale is a great opportunity to explore the best in store by our retailers, more so as it coincides with the 10-year …

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Dubai Shopping Festival to begin from December 26

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Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, has announced that this year’s Dubai Shopping Festival (DSF) is running from December 26, 2018 to February 2, 2019. Back for the 24th edition, this year’s shopping extravaganza will be the longest, bringing shoppers more exciting events, promotions and opportunities to enjoy rewarding shopping experiences across the city. There will be additional retail sales, deals and discounts from a diverse range of top global brands, along with mega raffles and more chances to win life-changing prizes from luxury cars, gold and cash. In addition to the series of exciting sales and promotions, DSF will also offer an extensive line-up of exciting events and activities for visitors to choose from, including concerts by music icons, spectacular fireworks shows and free-to-attend family-oriented activities in malls and activations by leading brands. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said, “Dubai Shopping Festival is one of the most popular festivals in the retail calendar and is enjoyed by thousands of residents and tourists alike each year. Such was the success of last year’s festival, and we’re bringing it back bigger and better than ever before with an elongated, five-week programme of events, promotions and family entertainment. From deep discounts on a host of top-name brands to life-changing opportunities to win, and a packed calendar of world-class entertainment, Dubai will be a truly special place to be during this festival.”

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DSF to be held from December 26, 2018 to January 26, 2019

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Dubai Shopping Festival (DSF) will be back for its 24th edition from December 26, 2018 to January 26, 2019, attracting shoppers from all over the world. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSF will kick off with innovative initiatives and memorable experiences built around the three pillars of the festival – shopping, winning and entertainment. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) said, “As Dubai gears up to host yet another successful edition of Dubai Shopping Festival, we are focused on creating a vibrant ambience for visitors to further enhance the emirate’s position as a leading tourism destination that offers unforgettable and rewarding shopping experiences. With DSF being a key pillar of Dubai’s retail sector, we are keen in keeping up the momentum, provided by the previous edition, to help boost business in Dubai during this period. We are grateful to the government and the private sector for their enormous contributions to DSF year after year, and with the 24th edition of DSF set to dawn in December, we are working closely with all our partners to ensure that DSF truly lives up to its reputation as a global attraction.”  

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Dubai Summer Surprises to be held from June 22 to August 4

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Dubai’s annual citywide summer celebration, Dubai Summer Surprises (DSS) is set to return to the city from June 22-August 4, 2018, offering a six-week extravaganza of sales, retail experiences and events. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the popular summer event will feature a line-up of spectacular sales, retail experiences, chances to win and weekly performances to keep the family entertained this summer. Ahmed Al Khaja, CEO, DFRE said, “Dubai Summer Surprises is one of the most popular events on Dubai tourism’s retail calendar, and we are excited to announce this year’s dates. Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.  We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!” The highlights of this year’s DSS include a mega Opening Day 12 Hour Sale, a daily Deal of the Day (DOTD) offer, weekly Weekend Destination surprises and the Final Weekend Sale.

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Retail therapy from DTCM this weekend

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Aiming to strengthen the retail tourism sector, Department of Tourism and Commerce Marketing (Dubai Tourism) will offer many discounts for tourists and residents during the upcoming weekend. This citywide retail extravaganza will see participating outlets offer 25 – 90% off on a wide range of merchandise. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, over 300 brands will participate in the eagerly-anticipated sale where shoppers can bag bargains from over 1000 outlets featuring a range of retail segments – lifestyle, beauty, homeware, and much more. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said, “Together with our retail partners, we are pleased to be able to offer huge savings to people across the city during this year’s 3 Day Super Sale this weekend. From top fashion items, to the finest interiors collections and state-of-the-art electronics, shoppers can enjoy hefty discounts of up to 90% off top brands, giving them the ultimate chance to bag a bargain. We encourage shoppers across the emirate to take advantage of this exciting event in the Retail Calendar and rush to the malls this week to get great savings on their favourite brands.”

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Dubai Tourism celebrates Chinese New Year with a host of activities

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is cementing the emirate’s position as one of the top destinations to celebrate Chinese New Year with 10 days of Chinese festivities happening across the city. Running from February 15-24, there will be a host of activities celebrating Chinese New Year for residents and visitors to enjoy, from traditional Chinese dining offerings to breathtaking shows including contortionist dancers, acrobat wheel and a two-time Guinness World record breaking show, as well as shopping promotions in major retail outlets. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said: “China is a key source market for us and Dubai welcomes an increasing number of Chinese visitors each year. Along with our strategic partners, we’re excited to announce that this year’s celebration of Chinese New Year will be bigger and better than ever before, with an expanded line up of activities set to spread the festive cheer across the city.”

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Dubai celebrates Eid Al Fitr

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The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), is gearing up to usher in the 10th edition of the “Eid in Dubai” celebrations with a diverse line-up of events designed to offer families, residents and visitors many memorable moments during the upcoming Eid Al Fitr. This year’s ‘Eid in Dubai – Eid Al Fitr’ celebrations promise to be as exciting as it can get with a range of events and activities for everyone to enjoy including concerts by Arab stars, family oriented events hosted by malls and Modhesh World, one of the most popular indoor edutainment destinations in the region. To celebrate the 10th edition, ‘Eid in Dubai’ will also have plenty of surprises and prizes for Eid shoppers including a six week sale from July 1 to August 12 by Dubai Summer Surprises, the ‘Shop, Spin & Win’ promotion run by the Dubai Shopping Malls Group, with the support of DFRE, and offering AED 250,000 in instant prizes. Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said, “As an annual celebration that unites people from different nationalities from across Dubai, there is a great deal of anticipation surrounding Eid in Dubai events. In celebrating a decade of success, this year we want to ensure that everyone in the emirate feels the joy of Eid, in keeping with the true spirit of the slogan of Eid in Dubai – ‘United in Celebration’.”

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20th Dubai Summer Surprises from July 1-Aug 12

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The 20th edition of Dubai Summer Surprises (DSS) is back for a record year to offer residents and visitors an exciting six week calendar of sales and family entertainment. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), this year’s DSS will run for 43 days under the slogan ‘Enjoy 6 weeks of sales.’ DSS 2017 will feature a series of retail promotions offering the best deals and discounts and the opportunity to win fabulous prizes at malls run in collaboration with the Dubai Shopping Malls Group. Thousands of retail outlets will reward visitors with special offers and discounts of up to 75 per cent on a wide range of merchandise. This year’s DSS is also the time for families to make the most of their summer, with a range of entertainment including Arabic concerts, Modhesh World, the region’s most popular family indoor edutainment center; and a variety of cartoon character performances and world-class shows (including Transformers, Aladdin, Ghostbusters, Pirates in the Caribbean) taking place at malls across the city. With a view to attracting as many visitors from around the world, the organisers will launch a marketing campaign in international markets with a focus on digital platforms and social media.

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Dubai’s 3-day Super Sale from May 18-20

It's time for a shopping spree at 3-Day Super Sale

This year has been carefully planned out by the Dubai Tourism authority to enhance the retail tourism sector with super sales that run for short periods of time attracting the GCC tourists and residents alike. Retail therapy starts early this summer in Dubai with the 3-day Super Sale, a new citywide retail initiative that will offer shoppers the opportunity to pick up amazing deals across a range of merchandise at participating outlets from May 18-20. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 3-day Super Sale will offer shoppers incredible discounts of between 30 – 90 % on selected items at retailers across the city.  Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said: “The 3-Day Super Sale initiative is part of our robust strategy revolving around the Retail Calendar to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers. Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate’s appeal as a year-round shopping hub, and helps us build on Dubai’s strong position as only the second city after London to host the most number of retail brands. The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period. We expect to re-energise the retail sector at this event, as large number of shoppers are bound to avail themselves of three days of huge savings.” According to a report by the Dubai Chamber of …

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