Dubai Festivals and Retail Establishment (DFRE) has announced details of its comprehensive 2021 Retail Calendar, with citywide events, activations and experiences set to fully support the emirate’s economic and tourist development goals.Created to attract both residents and visitors to the city’s impressive line-up of destinations, attractions and world-class malls, the calendar is packed with 15 festival campaigns spread throughout 2021. With this year’s Dubai Fitness Challenge and Diwali currently underway, plus the UAE National Day celebrations poised to begin, the announcement of DFRE’s annual programme for 2021 reinforces the city’s status as the premier destination for holidays as well as memorable lifestyle and retail experiences.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) said, “The announcement of a new, full, busy and exciting calendar of retail events in Dubai for 2021 is a positive indication of progress from this year. We have learned many lessons from the COVID-19 pandemic; with the events of 2020 helping to shape a new focus on what is required to host major events in the months and years ahead. The new 2021 calendar offers a strategic platform of retail events, promotions and entertainment that will help to ensure Dubai stays safe and at the forefront of the world’s important retail destinations. Dubai’s retail sector is an area of major economic importance, and by working closely with our strategic partners, we will continue to provide opportunities for sustainable growth and development and achieve the emirate’s retail and tourism objectives.”