Festivals and events to increase tourists to Dubai

His Excellency Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE), discussed leveraging festivals and events to increase visitation and reinforcing Dubai’s position as an international hub for leisure and business events and the MICE industry. He presented the diverse festivals and events sector in Dubai that are a part of the Retail Calendar including the iconic Dubai Shopping Festival and Dubai Food Festival, as well as the upcoming Dubai Summer Surprises, Eid in Dubai-Eid Al Adha celebrations, and the second edition of the Dubai Esports and Games festival, in addition to retail offers and promotions that residents and visitors can avail themselves of this summer in Dubai. The city is all set to come alive this summer with a thrilling line-up of events and activities as Dubai Summer Surprises (DSS) returns for its 26th edition. Presented by Dubai Festivals and Retail Establishment (DFRE), and running from 29 June to 3 September, residents and visitors alike can experience all that the city has to offer throughout the summer months. This edition of DSS showcases glorious gastronomy, enthralling entertainment, unmissable shopping deals and much more. And Dubai Summer Surprises also brings double reasons to celebrate, with a packed opening weekend celebrating Eid Al Adha in Dubai.

Commenting on Dubai Summer Surprises 2023,H.E Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The summer season does not start until the launch of Dubai Summer Surprises. This year, our focus is on enhancing quality of life for residents – ensuring that families are able to experience a wealth of ways to stay entertained throughout the summer – and making sure that visitors can always experience something new and innovative here in Dubai. With Dubai Summer Surprises, we’ve put together an exciting line-up of activities running over more than two months, with unmissable retail offerings, world-class entertainment, chances to win, internationally acclaimed gastronomy, and more. There is something for everyone to look forward to in Dubai this summer with Dubai Summer Surprises.”