Tag Archives: Dubai Summer Surprises

Dubai Festivals & Retail Establishment, in association with Majid Al Futtaim Malls, announced the return of the Dubai Summer Surprises exclusive 12 Hour Sale. One of the most anticipated shopping events of the season, the sale will take place on 29 June, from 10am to 10pm, with incredible offers of up to 90 per cent off over 100 participating brands and outlets across a number of iconic Majid Al Futtaim shopping malls across the city.  Dubai Summer Surprises is an annual festival that brings joy and cheer to many, during this unique season in the city. Immerse yourself in summer fun with upbeat concerts, exciting raffles and all sorts of entertainment, dining and shopping offers for all ages. Shoppers can plan ahead and make the most out of this deal taking place within the stores at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem and City Center Al Shindagha. What’s more, customers spending AED 300 and above can also enter into a draw to get the chance to win 1 Million SHARE points and become the 12 Hour Sale SHARE Millionaire. To participate, Majid Al Futtaim SHARE rewards members can use the SHARE application to scan their shopping receipts for a minimum of AED 300 in a single or cumulative purchase. This will automatically earn an entry into the lucky draw, taking place on 6 July. Get ready for the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights and endless entertainment this Dubai Summer Surprises, running from 29 June to 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and mydss.ae. Dubai Summer Surprises is supported …

His Excellency Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE), discussed leveraging festivals and events to increase visitation and reinforcing Dubai’s position as an international hub for leisure and business events and the MICE industry. He presented the diverse festivals and events sector in Dubai that are a part of the Retail Calendar including the iconic Dubai Shopping Festival and Dubai Food Festival, as well as the upcoming Dubai Summer Surprises, Eid in Dubai-Eid Al Adha celebrations, and the second edition of the Dubai Esports and Games festival, in addition to retail offers and promotions that residents and visitors can avail themselves of this summer in Dubai. The city is all set to come alive this summer with a thrilling line-up of events and activities as Dubai Summer Surprises (DSS) returns for its 26th edition. Presented by Dubai Festivals and Retail Establishment (DFRE), and running from 29 June to 3 September, residents and visitors alike can experience all that the city has to offer throughout the summer months. This edition of DSS showcases glorious gastronomy, enthralling entertainment, unmissable shopping deals and much more. And Dubai Summer Surprises also brings double reasons to celebrate, with a packed opening weekend celebrating Eid Al Adha in Dubai. Commenting on Dubai Summer Surprises 2023,H.E Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The summer season does not start until the launch of Dubai Summer Surprises. This year, our focus is on enhancing quality of life for residents – ensuring that families are able to experience a wealth of ways to stay entertained throughout the summer – and making sure that visitors can always experience something new …

Dubai Festivals and Retail Establishment (DFRE) announces a series of exciting festival campaigns including Dubai Summer Surprises (DSS), Eid Al Adha and Back to School (BTS). DSS will soon begin its 23rd edition, starting on July 9 until August 29, 2020; inviting residents and visitors to rediscover the excitement and joy of summer in Dubai through a rich programme of unforgettable events, promotions, entertainment and digitally led experiences and initiatives. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “This year, more than ever, we look forward to welcoming back the city’s residents and visitors to Summer in Dubai, while ensuring their health and safety remain our highest priority. Through additional safety measures put in place across malls and retail stores, Dubai will once again be the place to be this summer season, and we look forward to another successful and safe edition of DSS, alongside the other summer festivals. As the city thrives, we will bring back our popular events and promotions over the course of seven action-packed weeks, and welcome new elements that will allow shoppers everywhere to participate in the festivities. For 23 years, DSS has paved the way for shopping festivals globally and has proven that it can evolve with the changing times and trends. This summer will be no different, as the city opens up and is set to showcase the best of retail and entertainment, as well as an array of innovative virtual and physical elements, to keep everyone entertained all summer long.”

GuestReady Dubai has unveiled the top events for homeowners and property investors to look out for during the year 2020. With Dubai Summer Surprises (DSS) and the Dubai Jazz Festival expected to spur a significant increase in international visitation, landlords stand a chance to earn up to 39 per cent more than they would during a typical week. Leveraging insights from data provided by AirDNA, which analyses the performance of over 10 million vacation rentals across 80,000 cities worldwide, GuestReady Dubai has identified Arab Health, the Dubai International Boat Show, the Dubai Duty-Free Tennis Championships, the Dubai Design Week, and Expo 2020 Dubai as other major events where hosts can maximise their earning potential by ensuring that the booking calendar is open for guests to make reservations. With the three-day Dubai Jazz Festival underway, landlords can earn an average revenue of AED 2,921 with RevPAR going up 35.55 per cent at AED 584.2 from AED 430.97 from 26-28 February. Average nights per booking is set to be seven as opposed to 6.21 nights without the event, and booking lead time is expected to be 44 days. As for Expo 2020 Dubai, RevPAR is projected at AED 560-802 with eight nights per reservation, and a booking lead time of 34-62 days. Reem Al Khatib, Managing Director, GuestReady Dubai, commented, “With 2020 being a milestone year for the emirate as it is set to host highly anticipated events such as Expo 2020 Dubai, holiday homes are projected to experience a substantial increase across three key KPIs of occupancy, ADR and RevPAR. We have reaffirmed our commitment to delivering superior value to our customers by providing the actionable insights that will help them …

The 22nd edition of Dubai Summer Surprises (DSS) is offering residents and visitors exciting events, sales and endless entertainment until August 3. In order to get the most out of what DSS has to offer, the all-new Dubai Pass gives pre-paid access to the best attractions, tours and sightseeing experiences across the emirate, for up to 60 per cent off. With three passes to choose from, everyone can curate their own Dubai adventure. Dubai Select  — Save up to 50 per cent on a choice of three must-see Dubai attractions and experiences. Whether it’s Desert Safari, Splash Tour, Kidzania, Motiongate, Burj Khalifa or Etihad Museum, there’s more than 40 activities to choose from. During the summer months, the pass, which is valid for seven days, costs AED 389 for a child and AED 399 for an adult. Dubai Unlimited — The Dubai Unlimited Attractions Pass allows adventure-seekers to visit all 48 selected attractions during a three-day consecutive period. Battle heights at Aventura, enjoy the thrill at IMG Worlds of Adventure, taste delicious dishes whilst sailing on the Creek Cruise Dinner or revel in the majestic fountains at the Dubai Boardwalk. Throughout the summer period, the three-day pass starts at just AED 846 for a child and AED 899 for an adult. Dubai Theme Parks Pass —  With a choice of either the three, five or all-park pass, park-goers can visit the theme and water parks during a five, seven or 14-day window, saving up to 50 per cent on entrance fees. Make a splash at Wild Wadi Waterpark, be dazzled at Motiongate Dubai or spend an awesome family-friendly day at Legoland  Dubai. Passes start at just AED 424 for the …

Dubai’s annual citywide summer celebration, Dubai Summer Surprises (DSS) is set to return to the city from June 22-August 4, 2018, offering a six-week extravaganza of sales, retail experiences and events. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the popular summer event will feature a line-up of spectacular sales, retail experiences, chances to win and weekly performances to keep the family entertained this summer. Ahmed Al Khaja, CEO, DFRE said, “Dubai Summer Surprises is one of the most popular events on Dubai tourism’s retail calendar, and we are excited to announce this year’s dates. Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.  We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!” The highlights of this year’s DSS include a mega Opening Day 12 Hour Sale, a daily Deal of the Day (DOTD) offer, weekly Weekend Destination surprises and the Final Weekend Sale.

Dubai Festival City celebrated its most successful Dubai Summer Surprises this year as it saw the number of shoppers that took part in its spend-and-win activity almost doubling as compared to the last year, and nearly 39% increase in footfall year-on-year. More than 90,000 people entered its Shop.Pop.Win virtual reality activity, where Festival City gave away 30,000 instant prizes from the mall’s retailers worth AED 1 million in value. Over 150,000 shoppers also visited Confetti Dome, the largest ever in the region. Steven Cleaver, Director Shopping Malls, Al-Futtaim Group Real Estate, commented on the unprecedented popularity of its six-week campaign, “We continue to push boundaries and look for new and innovative ways in which to engage our visitors. Because of this, DSS 2017 has proved to be our most successful to date. Throughout the six-week campaign, we created more than 24 on-ground experiences, including hosting the region’s largest ever Confetti Dome and our hugely popular Shop.Pop.Win virtual reality game.” Commenting on the retailer partnerships, Cleaver said, “For Dubai Summer Surprises, the feedback from our partners has been incredibly positive as the activity we hosted gave them a platform to engage with their customers and has driven an uplift in footfall during the sales period.”

The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), is gearing up to usher in the 10th edition of the “Eid in Dubai” celebrations with a diverse line-up of events designed to offer families, residents and visitors many memorable moments during the upcoming Eid Al Fitr. This year’s ‘Eid in Dubai – Eid Al Fitr’ celebrations promise to be as exciting as it can get with a range of events and activities for everyone to enjoy including concerts by Arab stars, family oriented events hosted by malls and Modhesh World, one of the most popular indoor edutainment destinations in the region. To celebrate the 10th edition, ‘Eid in Dubai’ will also have plenty of surprises and prizes for Eid shoppers including a six week sale from July 1 to August 12 by Dubai Summer Surprises, the ‘Shop, Spin & Win’ promotion run by the Dubai Shopping Malls Group, with the support of DFRE, and offering AED 250,000 in instant prizes. Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said, “As an annual celebration that unites people from different nationalities from across Dubai, there is a great deal of anticipation surrounding Eid in Dubai events. In celebrating a decade of success, this year we want to ensure that everyone in the emirate feels the joy of Eid, in keeping with the true spirit of the slogan of Eid in Dubai – ‘United in Celebration’.”