Tag Archives: Department of Culture and Tourism

Abu Dhabi witnesses 16% surge in hotel guests during November

Louvre Abu Dhabi - Photography Vartan Kelechian - 2

The opening of Louvre Abu Dhabi on Saadiyat Island and the hosting of Formula 1 Etihad Airways Abu Dhabi Grand Prix contributed to a dramatic surge in hotel guests staying in the emirate during November. The month saw a 16 per cent rise in guests in Abu Dhabi’s hotels and hotel apartments compared to the same period in 2016, according to figures released by the Department of Culture and Tourism – Abu Dhabi. With 4.3 million hotel guests staying in accommodation across Abu Dhabi city, Al Ain Region and Al Dhafra Region in the first 11 months of the year, the emirate has witnessed 9 per cent year-on-year growth and is on target to reach a record 4.9 million guests by the end of December. HE Saif Saeed Ghobash, Director General, Department of Culture and Tourism – Abu Dhabi, said, “While November and Q4 is traditionally a strong period for us, particularly with visitors from Europe, we are encouraged by the sector’s performance during the month and the increase in hotel guests across all three regions. The opening of Louvre Abu Dhabi was a monumental event, not only for Abu Dhabi but also for the whole of the country and indeed the region, contributing enormously to our appeal as a ‘must visit’ destination.”  

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Abu Dhabi launches Emirati Tourist Guide Training & Licensing programme

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In a move to provide practical training tools, the Department of Culture and Tourism – Abu Dhabi launched the Emirati Tourist Guide Training & Licensing programme, an in-depth training course which invites UAE Nationals to become licensed tour guides. The Industry & Tourist Guide Training Unit at the Department of Culture and Tourism – Abu Dhabi has introduced the programme to all residents of Abu Dhabi wishing to obtain a tour guide license. With the new curriculum and advanced courses, the Department initiated further plans to attract the Emirati community to participate in the tourism sector, an ever-burgeoning industry in Abu Dhabi. The programme aims to improve the quality of local tourist guide knowledge and enhance their engagement skills. Following several weeks of in-depth training, the first group of licensed tourist guides graduated at a ceremony held recently at The St. Regis Corniche.

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Abu Dhabi tourism to strengthen cruise tourism season

Department of Culture and Tourism - Abu Dhabi hosts Committee Meeting for Cruise Sector

Led by The Department of Culture and Tourism – Abu Dhabi, a Cruise Sector Committee meeting was convened in the past week to tackle the challenges faced by the industry and plans for the future of the sector in the emirate. Held at the headquarters of the Department and led by its chairman, Mohamed Khalifa Al Mubarak, the meeting hosted many high level management figures from partners and industry stakeholders including Brigadier General Mansour Al Dhaheri from the General Directorate of Residency and Foreigners Affairs – Abu Dhabi, Captain Mohammed Al Shamsi from Abu Dhabi Ports, Mohammed Al Bulooki from Etihad Airways, Engineer Jamal Al Hosani from the Department of Municipal Affairs, Mohammed Al Qemzi from the Integrated Transport Center and Sufian Al Marzooqi from the Tourism Development & Investment Company. For the upcoming 2017-18 season, the Department estimates growth of 5 per cent in the number of passengers from the previous year’s figure of 346,000, after a series of initiatives were launched to develop Abu Dhabi’s cruise sector as a primary niche product.

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Over 300 travel agents attend Abu Dhabi roadshows in UK and Ireland

DEPARTMENT OF CULTURE AND TOURISM, ABU DHABI'S UK & IRELAND OFFICE ORGANISES TRADE ROADSHOW

The Department of Culture and Tourism, Abu Dhabi’s UK and Ireland office organised its annual trade roadshow in partnership with Etihad Airways. The team visited Glasgow, Manchester, London and Dublin, showcasing the destination to a total of 330 travel agents. Throughout the roadshow, agents were made aware of all the new exciting offerings in the destination, including the opening of Louvre Abu Dhabi, new hotels under construction and the packed calendar of events the emirate provided, as well as providing attendees with further destination knowledge and advice on selling packages. The UK is the leading European market and the third largest overseas market for Abu Dhabi, with 2017 arrivals (as of September) at 173,103, a 5 per cent increase compared to 2016 figures. Events kicked off in Glasgow and Manchester, where 140 agents met with stakeholders to gain knowledge about Abu Dhabi. A holiday package to Abu Dhabi was also given out at the event. Held at The Mayfair Hotel in central London, 120 agents attended to network and meet with stakeholders.

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Abu Dhabi welcomes more than 3.5 million hotel guests in 2017

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Hotel guests to all three regions of Abu Dhabi increased in total by 5 per cent in September as compared to the same month in the previous year, according to figures released by the Department of Culture and Tourism, Abu Dhabi. Increases for hotel guests have been recorded as 14 per cent in the Al Dhafra Region, 8 per cent in the Al Ain Region and 4 per cent in Abu Dhabi city with a total occupancy rate of 69 per cent. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Globally, we have invested heavily in marketing Abu Dhabi as a destination of distinction with an emphasis on its history, culture and heritage. Our strategy is to highlight Abu Dhabi as a wealth of natural and man-made attractions across all regions while providing luxurious yet affordable choices of accommodation.” While September saw a slight drop in domestic tourists into Abu Dhabi, the month was marked by a surge in Chinese hotel guests, recording an increase of 133 per cent in comparison to September 2016. India remained the largest international source market with more than 33,000 hotel guests during the month.

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Abu Dhabi tourism kicks off calendar of festivities

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The Department of Culture and Tourism, Abu Dhabi announced its calendar of events and activities for December across the capital, Al Ain city and Al Dhafra. The programme includes the inaugural of the annual ‘Dar Al Zain’ Festival in Al Ain, launch of the New Year’s Eve Countdown Village and the return of the annual Abu Dhabi Food Festival. This news was presented alongside other Q4 private sector events, including announcements from Miral and Sheikh Zayed Sports Stadium. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Abu Dhabi continues to attract a growing number of visitors annually as it develops a strong pipeline of unique event experiences. The capital, which boasts of an exceptional cultural and visitor attractions, has successfully transformed itself into an international tourism destination. In partnership with the private sector – events companies, hotels and tourist destinations, we are proud to announce an engaging series of recreational activities planned for December across the cities, activity that will further cement the capital’s standing as a destination of distinction.”

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Abu Dhabi tourism strengthens leisure events

Department of Culture and Tourism - Abu Dhabi Strengthens Events Calendar with Launch of Leisure Events Fund

The Department of Culture and Tourism, Abu Dhabi will launch an incentive scheme to develop content and programme collaboration with the private sector to drive inbound tourism growth. Already home to more than 800 events including spectacles such as the Formula 1 Etihad Airways Grand Prix, Abu Dhabi Food Festival, Abu Dhabi HSBC Golf Championship and the Abu Dhabi Classics international concert season, the tourism body is now incentivising international, regional and local companies to build on this success and further enhance the programme. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, Abu Dhabi, said, “Throughout the year, we host a wide range of flagship events as part of our ongoing commitment to creating rich, engaging and vibrant cultural experiences for our residents and visitors. We intend to expand our events calendar in partnership with the private sector while adding value to our established events programme.” The Advantage Events Abu Dhabi initiative is being introduced to boost the emirate’s appeal as a thriving tourism destination by funding leisure and entertainment events driven by the private sector.

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Abu Dhabi attracts Russian visitors by 49 per cent

DCT Leads Roadshow to Russia Following Surge in Hotel Guests to Abu Dhabi 2

Russian guests jumped by 49 per cent from January to August as compared to the same period in 2016. A roadshow to Moscow and St Petersburg led by Abu Dhabi’s Department of Culture and Tourism resulted in a surge in visitors into the emirate from Russia. Sultan Al Dhaheri, Acting Executive Director, Tourism Sector, Department of Culture and Tourism, said, “Since visa restrictions were lifted on our Russian visitors at the start of the year into the country visas now granted on arrival, we have witnessed an upsurge into the emirate, both from Russia and from counties within the Commonwealth of Independent States, with both markets together showing significant growth.” Leading Russian tour operators, travel agents and trade partners were representatives from key partners in Abu Dhabi. The delegation included Etihad Airways, Rotana Hotel Group, Yas Marina Circuit, Yas Island, Intercontinental Abu Dhabi, Fairmont Bab Al Bahr, Hilton Abu Dhabi, Emirates Palace, St. Regis Abu Dhabi, Sheraton Abu Dhabi, Le Meridien Abu Dhabi, Yas Viceroy, City Season, Ritz Carlton Abu Dhabi and Gromaxx Hotel Management.

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13% increase in Abu Dhabi hotel guests in August y-o-y

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Abu Dhabi witnessed a double digit increase in the number of hotel guests during August compared to the same period in 2016, helping to drive the total number of guests staying in the emirate to more than 3.1 million for the first eight months of the year. Figures released by the Department of Culture and Tourism, formerly known as Abu Dhabi Tourism & Culture Authority, reveal that 426,912 hotel guests stayed at the emirate’s 166 hotels and hotel apartments in August, a rise of 13 per centover the same month last year. The total number of hotel guests so far in 2016 is up 7 per cent in comparison to the comparable time frame in 2016, with occupancy standing at 68 per cent. H.E. Saif Saeed Ghobash, Director General, Department of Culture and Tourism, said: “We are encouraged by August’s figures and the increased growth, during a month which is traditionally a quieter time of the year for hotel guests. Our annual Abu Dhabi Summer Season, which ran from July 20th until August 20th, once again proved highly popular with domestic visitors and we saw key international markets all show notable growth during the month due to concentrated promotional and marketing campaigns locally, regionally and internationally. “As the year moves on, we expect to see further progress, not least due to the highly-anticipated opening of Louvre Abu Dhabi on November 11th which has rightly attracted huge interest from across the world. We still have some opportunities to increase length-of-stay at our hotels and maintain revenues, but we are actively addressing these things as we constantly strive to improve our destination’s appeal with concerted international marketing campaigns in tandem with our 11 overseas offices.”

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