Seven Tides appoints Barceló Hotel Group to manage DUKES Dubai

dukes-dubai-3Luxury residential and hospitality property developer Seven Tides has confirmed Barceló Hotel Group as the new operator of its five-star DUKES Dubai, located on the west trunk of Palm Jumeirah. The hotel will be rebranded as DUKES Dubai – A Royal Hideaway Hotel and will become the first property in the region under the Royal Hideaway Luxury Hotels & Resorts brand which features unique destination hotels connected with art and culture as well as authenticity, detail and discretion. The Spanish hospitality group assumed operations of the Palm Jumeirah hotel following the signing of a management agreement recently in Dubai between Abdulla bin Sulayem, CEO, Seven Tides and Jaime Buxó, Chief Development Officer, Barceló Hotel Group.
Commenting on the new agreement, Sulayem said, “Barceló Hotel Group has been appointed to manage DUKES Dubai because it is a dynamic and flexible hospitality company, operating 249 hotels across 22 countries, with a wealth of experience, running luxury international resorts and most importantly, fulfilling guest expectations. The group also has its own wholesale and retail travel division incorporating 700 travel agencies on four continents, so we are also confident that they will be able to develop new niche markets for DUKES Dubai, as well as optimising our position in the key international markets.”
Barceló Hotel Group currently operates 54,000 rooms in 22 countries worldwide. Jaime Buxó, Chief Development Officer, Barceló Hotel Group, said, “Our partnership with Seven Tides further reinforces our growth strategy to expand our footprint across the UAE and indeed the Middle East over the next five years. The hotel is a stunning addition to Barceló’s growing luxury portfolio. Guests will experience first-class service coupled with exceptional facilities and vibrant surroundings on the iconic Palm Jumeirah, all making for a truly memorable stay.”