Ras Al Khaimah Tourism Development Authority (RAKTDA) is working closely with the Emirate’s Public Service Department (PSD), to create a certification programme, Deemed as the RAK ‘Stay Safe’ Hotel Certification, aimed at the Emirate’s hospitality providers. The certification process will be determined by a series of measures targeted at the various hotel departments and an official assessment, once in the recovery phase of the COVID-19 outbreak.
The effort aims to boost confidence and rebuild trust in the destination’s tourism once the necessary travel restrictions are lifted. Measures will include a full sterilisation programme, conducted alongside the PSD, currently implementing the National Sterilization Program in the Emirate, as well as training on appropriate guest interactions, employee engagement, elevated property hygiene standards, and operational procedures to be actioned in the recovery phase.
“Achievement of this certification will result in the hotels being endorsed by the relevant authorities, thereby supporting the public’s confidence in their offerings”, shared Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority.
The Authority’s four-step road to recovery places initial focus on the domestic market, followed by the GCC and wider Middle East, to then be extended to Asia and Europe. The first phase of recovery will see the launch of the UAE ‘Shortcation’ campaign, offering guests staying three nights at Ras Al Khaimah hotels, two complementary passes to attractions such as the Jais Adventure Peak and the Suwaidi Peal Farm. This will be introduced when the necessary travel restrictions are lifted and the federal authorities deem travel safe to proceed and will run in addition to the ‘Kids Go Free’ promotion across hospitality and dining sectors. These efforts alongside the RAK ‘Stay Safe’ Hotel Certification, aim to reinforce the destination’s appeal and highlight the precautions taken, once travel can be facilitated.