Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has reported a stellar incline in tourism volumes from Nigeria, Africa’s largest source market for inbound traffic to Dubai, welcoming 113,000 overnight visitors in the first seven months of 2019. With impressive double-digit growth, inbound traffic from Nigeria to Dubai grew by 28 per cent year-on-year, cementing its position as the emirate’s 17th largest source market. Dubai’s diverse portfolio of attractions has experienced sustained interest amongst Nigerian travellers through ongoing strategic trade partnerships, bespoke integrated marketing campaigns, and always-on social media activations.
Building on ongoing efforts to provide a platform to broadcast Dubai’s multifaceted comprehensive offerings to African tourists, Dubai Tourism, led by the CEO, Issam Kazim, showcased its support at the Akwaaba African Travel Market for the fourth consecutive year with a strong delegation of 21 Dubai-based partners, which included a team from Expo 2020 Dubai.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “The immense hospitality and genuine welcome we received during our time in Nigeria paved the way for a hugely successful Akwaaba Travel Market 2019. Our continued presence at industry events such as these is testament to our globally diversified market strategy to engage with key strategic partners, cementing our positive relationship with the African travel trade ecosystem.”