Tag Archives: Issam Kazim

Dubai Tourism partners with Gulf Reps to attract GCC visitors

Issam Kazim JPG

Dubai Tourism has announced a new GCC-wide partnership with Gulf Reps, one of the region’s leading travel consultancy agencies, as part of its ongoing drive to attract more visitors from across the Gulf to holiday in the emirate. The partnership will give Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) access to Gulf Reps’ extensive network of travel industry professionals and media, as it targets increased tourist numbers from The Kingdom of Saudi Arabia, Oman, Bahrain, and Kuwait. Under the agreement, Gulf Reps will operate a representative office within the GCC with a specific focus on developing relationships with the region’s tourism market, leading travel trade publications and travel companies with the purpose of promoting Dubai as the preferred destination of choice for visitors from neighbouring GCC countries. Overnight visitors from the GCC made up 18 per cent of all tourists to Dubai in 2018, highlighting the region’s position as one of the most important source markets for Dubai. The collaboration with Gulf Reps will allow Dubai Tourism to maximise its exposure to, and relationship with, important industry and trade partners across the GCC, giving the city even greater visibility in strategic media outlets and travel industry publications as well as digital media. As Dubai Tourism’s official representative in The Kingdom of Saudi Arabia, Oman, Kuwait, and Bahrain, Gulf Reps will help showcase Dubai’s diverse attractions, numerous festivals, year-round entertainment offerings and landmark attractions to holidaymakers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said, “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC. Our partnership with Gulf Reps is part of our ongoing strategy to attract even …

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Dubai Tourism reports record growth of over 100,000 visitors from Japan

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Dubai Tourism continued to expand its reach across Japan targeting segmented demographics through strategic activations, marketing campaigns and ongoing trade and business partnerships with key industry players. In order to drive awareness and consideration around Dubai as a holiday destination among Japan’s target market, the department identified women and senior citizens as key drivers in the travel and tourism space. Furthermore, building on the city’s commitment to ensure ease of accessibility, Japanese visitors benefit from daily flights from Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka. Issam Kazim, CEO of Dubai’s Corporation of Tourism & Commerce Marketing (DCTCM) said, “2018 saw sustained growth from the Japanese market as we welcomed more than 100,000 overnight visitors a year for the very first time.”  Working to deliver an enhanced travel experience for Japanese visitors to the emirate, Dubai Tourism has partnered with H.I.S., a market leading travel agency in Japan to provide easy access to Dubai’s travel products and information though sales and retail promotions across major Japanese cities. Furthermore the department conducted a number of highly targeted marketing activations to highlight the city’s varied offerings to diverse audiences across Japan, including key broadcast projects that explored the city’s innovation in culture, sustainability and technology, as well as ongoing familiarisation trips and media events to highlight the city’s distinctive elements.  

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Dubai Tourism in discussion with Alipay to create a cashless destination for Chinese tourists

Issam Kazim

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is strengthening its bilateral ties with the China market by endorsing Alipay, a mobile payment and lifestyle platform, through a series of activations and promotions during the upcoming Chinese New Year. The inaugural campaign, launched to mark Dubai’s growing popularity among Chinese tourists and Alipay’s continuous efforts to connect them with overseas merchants, will take place annually across the city with the goal to transform the emirate into a cashless destination for Chinese travellers. As part of the ongoing partnership, Dubai Tourism will continue to amplify Alipay’s prominent role in the market to bring further awareness to the industry’s network of stakeholders, facilitating future collaborations with a wide range of retail partners. Underlining the remarkable growth and the importance of tourism from China to the emirate, the city welcomed 779,000 visitors between January and November 2018, representing a 12 per cent increase on the year before. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said, “Our ongoing partnership with Alipay is testament to our commitment to providing seamless payment and travel experiences to our guests, and is underpinned by the emirate’s China Readiness Strategy with the shared goal of further enhancing the visitor experience of Chinese tourists in Dubai.” Li Wang, Director, Alipay, said, “Chinese New Year is the most important holiday for the Chinese as well as the biggest campaign for Alipay. We are keen to work with Dubai Tourism to provide seamless payment and travel experiences to Chinese tourists. Together with our partners in Dubai, we are committed to create value for merchants and retailers in Dubai, better connecting them with Chinese tourists.”

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DTCM rolls out ‘Only in Dubai’ experiences for visitors

Only In Dubai experiences

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end ‘Only in Dubai’ experiences to ensure tourists get to enjoy an unforgettable stay in the emirate, and encourage repeat visitation, as part of efforts to further strengthen and sustain the city’s world-class propositions. One of the key pillars of Dubai’s Tourism Vision 2022-2025, the ‘Only in Dubai’ set of initiatives will deliver authentic and world-class end-to-end destination experiences across travel touchpoints that are tailored to relevant segments of tourists. The tourism strategy announced by Dubai’s visionary leadership aims to make Dubai the most-visited city in the world, targeting 25 million visitors annually by 2025, and the unparalleled ‘Only in Dubai’ experiences will offer regular unexpected delight moments and active reduction of detractor moments or pain points that will positively impact guest happiness to inspire the millions of tourists to re-visit Dubai. Measuring visitor recommendation and satisfaction is being done through Tourism’s Happiness Index, which was launched under His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, the UAE and Ruler, Dubai. This index measures not only Dubai’s ability to exceed service expectations, but also helps ensure that every visitor to Dubai becomes a passionate loyalist and a firm advocate of the city. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences. Visitors will be able to enjoy at every step of their journey, which starts from …

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Dubai Tourism and HIS Co sign MoU to attract Japanese travellers to Dubai

Issam Kazim, CEO of DCTCM and Tatsuya Nakamori, President of H.I.S. Japan signed the MoU

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and HIS Co, one of Japan’s leading travel agencies, signed a Memorandum of Understanding (MoU) in Tokyo to confirm a strategic collaboration between the two entities. This month’s agreement marks the first-of-its-kind for Japan’s travel and tourism sector, and emphasises the commitment from Dubai Tourism and HIS Co, to increasing awareness amongst Japanese travellers, while positioning the emirate as the destination of choice across multiple target audiences including female travellers, honeymooners, families and seniors segments. The MoU was signed by Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Tatsuya Nakamori, President, HIS Japan at the HIS headquarters in Tokyo. The MoU outlines plans to deliver an enhanced visitor experience for Japanese tourists in Dubai by providing increased ease of access to marketing collateral for the emirate’s variety of travel products, tailored information through localised campaigns and retail store promotions in major cities across Japan. Kazim said, “HIS is a significant partner for Dubai with its considerable reach across the Japanese market and longstanding history in the travel sector. Our future focused collaboration allows us to promote Dubai as the destination of choice for Japanese travellers, as we work together to drive our efforts in the market. We have seen continued positive growth in the number of Japanese guests visiting the city.” Tatsuya Nakamori, President, HIS Japan said, “Dubai is the number one destination in the Middle East for HIS due to its level of safety, variety of tourist attractions and high quality accommodation options. We have seen consistent growth in the demand for travel to the emirate from Japanese tourists, and are expecting this to …

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DTCM organises #MyDubai competition to lure more visitors

Issam Kazim

The Department of Tourism & Commerce Marketing (Dubai Tourism) has announced a new social media competition under the #MyDubai initiative, offering Dubai residents the chance to win two Emirates return tickets for their friends and family to visit them in the city. The competition will select two winners each week for 15 weeks starting from October 15, 2018 to January 31, 2019. The competition calls on all residents to share compelling moments in their lives that highlight the diverse culture and soul of the city. Participants can submit their entries on the MyDubai Facebook page, or simply upload those on their personal Instagram and Twitter accounts by using #MyDubai and #MyInvite. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing said, “The passion for the emirate that exists amongst both UAE nationals and the communities of more than 200 nationalities living here is a key driver for Dubai’s success. These residents take pride in posting about their experiences in the city and sharing their special moments with the world. The best advocates of a city are the people who live in it and through this campaign, we hope to encourage residents to highlight what truly lies beneath the urban and technological experiences and highlight why Dubai has maintained its position as the fourth most-visited city in the world. What started out four years ago as a city-wide initiative to create the world’s first autobiography of a city has today grown into a mammoth library of user-generated content that has allowed us to tell a unique story by capturing real-life dynamic moments that both residents and visitors experience in this remarkable destination”.

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57th ICCA Congress to be held from November 11-14 in Dubai

Issam Kazim

The 57th ICCA Congress is set to take place from Nov 11-14, 2018 at Dubai World Trade Centre under the patronage of His Highness Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince, Dubai and Chairman, Executive Council of Dubai. The event will be familiarising delegates with the ICCA “Outside The Box Sessions” by introducing them to curated tours and site visits, showcasing the city’s cultural offerings, ground-breaking innovation and talent development. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said, “The 2018 ICCA Congress is a key event for the global business events community and provides Dubai a platform to showcase itself as a business and knowledge hub. We hope these experiences, which involve some of our key stakeholders and partners across the city, will inspire delegates and allow them to consider future opportunities in the Dubai. They will also complement the strong core educational programme that ICCA has put together for delegates, as well as the networking and social events throughout the congress.” To help delegates build a more cohesive picture of Dubai, delegates can expect to explore the Expo 2020 Dubai site and see first-hand the scale of the global event and how it is set to provide opportunities for meeting industry professionals. The “Outside The Box Sessions” will also see delegates take a tour of the Emirates airline crew training academy and experience the development of skills as well as the importance of aviation to the city’s development. During the tour, delegates will have a first-hand look at the Emirates airline’s safety and emergency evacuation simulators, service training simulators, as well as the A380 cabin service simulator, among many others.

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Dubai to host world’s biggest B2B event for Destination Wedding Industry

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Dubai has been announced as the winner of the bid to host the 2019 edition of the biggest annual international gathering of destination wedding industry, the Destination Wedding Planners (DWP) Congress, which is set to take place at the iconic Atlantis, The Palm hotel. Dubai overcame stiff competition from several countries to win the bid to host the 6th Annual of the Destination Wedding Planners (DWP) Congress, the premier business-to-business networking event in the USD 300 billion global wedding industry. More than 500 delegates from over 70 countries are expected to attend the three-day conference from March 27th to 29th 2019, to be held in Dubai’s iconic five-star hotel and luxury resort, Atlantis the Palm. Commenting on the upcoming congress, Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Dubai already holds a strong appeal for destination weddings, and hosting an event like the Destination Wedding Planners Congress will give us the opportunity to familiarise more of the industry with the city. It will also place Dubai at the forefront of the sector’s development and enable the city’s stakeholders to be involved in discussions about the key issues affecting it and shaping its future.” “We at Atlantis, The Palm see great value in the Destination Wedding Planners Congress and look forward to welcoming global wedding and events companies to collaborate and develop this important sector during the 2019 event,” comments Ian Renton, Director of Group Sales at Atlantis.

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Dubai Tourism, Fliggy sign MoU to boost Chinese tourist numbers

Issam Kazim, CEO of DCTCM and Jerry Hu, VP of Fliggy and Alibaba Group at the signing of MoU

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed a Memorandum of Understanding (MoU) with Fliggy, the online travel service platform of Alibaba Group. Aimed to boost the number of Chinese tourists visiting Dubai, the MoU was signed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Jerry Hu, VP, Fliggy and Alibaba Group, as part of a broader long-term alliance discussion at the Alibaba headquarters in Hangzhou in China. The MoU entails among other aspects, collaboration between the partners to deliver an enhanced travel experience for Chinese visitors to the emirate by providing easy access to Dubai’s travel products and information, initiating a payment scheme, etc. In addition, Dubai Tourism would continuously maintain and update the ‘Dubai Destination Mall’ page on Fliggy, providing a comprehensive overview of the city’s tourism proposition to the broad customer base that Fliggy delivers. As a major online travel platform in China, Fliggy is a strategic travel partner for Dubai Tourism within China, allowing Dubai’s entire travel and tourism ecosystem to set up and operate their own ‘shop’ on the Fliggy virtual marketplace. Additionally, being extremely popular amongst the younger generation of Chinese tourists, Fliggy is an even more relevant partner for Dubai as there is a clear priority to build a strong base within this segment as potential visitors to the city.

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Dubai Business Events won a record 212 bids in 2017

Issam Kazim

Dubai Business Events (DBE) secured a total of 212 bids throughout 2017, representing its most successful year to date, the city’s official convention bureau announced. As a result of secured bids and proposals in 2017, Dubai is set to welcome an additional 95,000 delegates, delivering an economic impact of approximately AED 715 million. Dubai submitted a total of 354 bids throughout 2017, and among the wins were those for bids submitted before 2017. At the end of the year, 104 bid submissions were still awaiting decision. The bids and proposals secured in 2017 mark an increase of 64% over 2016 when a total of 129 bids were won, further cementing the Emirate’s leading position as a global business events destination. This success also comes as DBE celebrates its 15th anniversary as Dubai’s official convention bureau. Since its establishment in 2003, DBE has been pivotal in shaping the city’s world-class business events offering. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: “The exponential increase in bids won in 2017 is a direct reflection of Dubai’s rapid growth as a leading business hub. 2017’s success in attracting international business events builds on the steady growth the city has experienced, establishing Dubai as a destination of choice for business events from around the globe. These successes have been made possible due to the close collaboration with our stakeholders and partners, who play a crucial role in realising Dubai’s strategic objectives. International and regional business events not only contribute to the growth in overall visitor numbers to Dubai, they also play an important role in the development of our knowledge economy.” Steen Jakobsen, Director, Dubai Business Events, said, …

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