Tag Archives: Issam Kazim

Dubai Tourism to showcase itself as a top family destination this summer

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) hosted a virtual town hall meeting for industry stakeholders, providing an overview of the tourism sector and global travel updates and trends, as well as insights into source markets, initiatives, campaigns and events designed to highlight Dubai’s position as the destination of choice for families in the summer. The Summer 2021 Virtual Town Hall, presided by Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), is part of the regular top-level industry engagements initiated by Dubai Tourism to ensure the entire industry is seamlessly aligned with the marketing communications and campaigns dedicated to tourism growth. The meeting, attended by over 600 key executives from the hospitality, travel and attractions sectors, reviewed the progress made by the industry since the reopening of the city to domestic tourism in May 2020 and international tourists in July 2020. It also reviewed the strong measures in place to safeguard the health and well-being of residents and visitors. During the meeting, it was noted that the wide ranging steps taken by Dubai to successfully manage the pandemic resulted in the World Travel and Tourism Council (WTTC) awarding the emirate the ‘Safe Travels’ stamp. Dubai also launched its own compliance programme, the DUBAI ASSURED stamp to certify and recognise establishments across the tourism ecosystem that have complied with all safety protocols. An ongoing countrywide vaccination campaign has also placed the UAE among the top five nations globally in terms of overall vaccine rollout. The Town Hall provided an insight into Dubai Tourism’s direction and plans for Summer 2021, to enable stakeholders to leverage and benefit from the various marketing initiatives and ensure the …

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Palm Jumeirah’s observation deck ‘The View at The Palm’ opens today

Nakheel announced that The View at The Palm, a stunning observation deck that showcases a 360-degree view of Palm Jumeirah, is set to open its doors to the public on 7 April 2021. Visitors can purchase their tickets and experience the Palm Jumeirah like never-before, as well as embark on an interactive journey towards the rich history of this splendid island through multiple immersive touchpoints. Omar Khoory, Chief Assets and Hospitality Officer, Nakheel said: “Twenty years ago, Nakheel embarked on a journey to bring the vision of Palm Jumeirah to life and today, we celebrate its growing success story by launching The View at The Palm. As well as a world attraction, The View will uncover the evolutionary journey behind building one of the most splendid man-made islands in the world. As Nakheel continues to add innovative destinations to its ever-growing retail portfolio, we hope that these experiences will inspire wonder to visitors of all ages and backgrounds. We are delighted to welcome residents to experience Palm Jumeirah in a completely new way and we are confident that it will be memorable.” Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said: “The View at The Palm marks another major milestone for Dubai’s tourism industry and adds to the city’s range of diverse offerings that residents and visitors can enjoy. The opening of the observation deck under stringent precautionary measures will further enhance the safe environment that Dubai has created in line with the directive of our visionary leadership to ensure that the health and safety of people remains the top priority. The significance of the solid relationships that we have built over the years with …

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‘Ya Salam Ya Dubai’ a new song to celebrate Dubai

Department of Tourism and Commerce Marketing (Dubai Tourism) announced the global release of ‘Ya Salam Ya Dubai’, launched on New Year’s Day as part of the 26th Dubai Shopping Festival (DSF), organised by Dubai Festivals and Retail Establishment (DFRE), Ya Salam Ya Dubai was released as joint project between Dubai Tourism and MBC Group. The new song fuses the talents of two famed artists including Arabic music icon Rashed Al Majed and Moroccan–Swedish singer, songwriter and Multi Grammy award-winning music producer RedOne, who has worked with Lady Gaga, Jennifer Lopez, Enrique Iglesias and Nicki Minaj among other successful artists. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “With Ya Salam Ya Dubai, we can truly celebrate how far Dubai has come to be a leading international destination recognised around the world. In a relatively short time period, the city has innovated and adapted to changing tourism trends and the evolving global travel industry, achieving countless milestones, launching world-class landmarks and hosting successful events that continue to attract global attention and visitation.” Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said, “Throughout the 26 years of DSF, we have remained committed to bringing exciting promotions, activations and experiences to residents and visitors, leaving them in awe, which in turn has established Dubai as the shopping and entertainment hub of the world. Ya Salam Ya Dubai is a celebration of the past, present and future of Dubai.” Commenting on the song, Rashed Al Majed said, “I am honored to be part of the Dubai Shopping Festival’s (DSF) story since its inception 26 years ago and today, I am back to celebrate Dubai, a magnificent city, which …

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Riu Hotel Dubai opens at Nakheel’s Deira islands with 800 keys

Riu Dubai, Nakheel’s 800-room joint venture with Spain’s RIU Hotels & Resorts, is now open at Deira Islands, adding a new dimension to Dubai’s hospitality offering as the emirate’s first 4-star, 24-hour all-inclusive beachfront resort.  Riu Dubai, Nakheel’s first hospitality joint venture and the first attraction to open at Deira Islands, was inaugurated by Nakheel Chairman, HE Mohammed Al-Shaibani and Luis Riu, Chief Executive Officer of RIU Hotels & Resorts. HE Mohammed Al-Shaibani, Chairman of Nakheel, said, “Nakheel has a long, successful history of creating and delivering a diverse range of tourism and leisure projects in line with government goals, and I am delighted to see our first hospitality joint venture come to fruition. The opening of Riu Dubai is a key milestone for Nakheel, Deira Islands and Dubai, and underlines our commitment to partnering with reputable, international brands to bring new and unique tourism concepts to the emirate.” Luis Riu, Chief Executive Officer of RIU Hotels & Resorts, said. “This is a unique opportunity to offer all our experience with the 24-hour all-inclusive product – so popular among our European and American customers – in a completely new destination. We undertook this enterprise with Nakheel, the best partner you could imagine thanks to its extensive experience in master developments and large-scale destination projects, and its firm commitment to Dubai’s tourism sector.” Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), commented,  “The Riu Dubai is yet another development of distinction by our key partner Nakheel that will contribute towards the growing momentum in the hospitality sector and add to the city’s diversity of offerings designed to enhance the global appeal of Dubai as …

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ROC Middle East focus on revenue management

Hospitality Sales & Marketing Association International Middle East (HSMAI) hosted its inaugural Revenue Optimization Conference (ROC) Middle East as a true hybrid event, focused on Staying Connected, Staying Informed and Staying Relevant amidst the global Covid-19 pandemic. Attended by a combination of 300 virtual and in-person guests at the InterContinental Dubai Festival City Hotel, the event was held in accordance with all required safety and social distancing measures in place.  Opened by HSMAI Managing Director, Mona Faraj who handed over to HSMAI President & CEO, Bob Gilbert joining virtually from the US, thanks to the great technology of Maze FX . A line-up of 53 global speakers, including representatives from Dubai Tourism, Accor, Jumeirah, Hilton, Kempinski, IHG, Shangri La, Minor, Barcelo and many more addressing attendees on how to lead the hospitality industry to resume business activities, re-connect again, and exchange best practices. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, was this year’s opening keynote speaker. Highlighting how the Covid-19 has demonstrated the hospitality industry’s resilience, its ability to pivot and the embedding of new best practices, Kazim also discussed the evolution of the city’s global marketing efforts through recent months, including the launch of the ‘Live Your Story’ campaign. “It has given us great honor that HSMAI ROC 2020 was the platform for the industry to be united together again and I am delighted at the attendance received today, both in person and virtually.  It is an endorsement of the mission that makes up the Hotel Sales & Marketing Association International in the Middle East and the collaboration between the hospitality industry and its partners united towards one goal,” said Faraj.

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Dubai sets example by successfully reopening for tourism

Dubai has emerged as a leading example of a city that is getting tourism back on track following its successful and gradual reopening of its borders and economy, industry experts said during a recent webinar hosted by Dubai Chamber of Commerce and Industry. The webinar, titled Trust in Tourism 4.0: How Dubai Adapted to Welcome You Back, was organised by Dubai Chamber’s representative offices in Latin America, and joined by over 470 participants, including business leaders from the UAE and several Latin American countries, including Brazil, Paraguay, Colombia, Argentina, and Guatemala. H.E. IssamKazim, CEO of Dubai Corporation of Tourism and Commerce Marketing outlined several factors that ensured Dubai’s successful reopening, including the government’s proactive approach to ensuring the health and safety of citizens, residents and tourists, which included a comprehensive city-wide sanitation programme, close cooperation with the private sector and wider society. Kazim highlighted the New Dubai Assured Program, an award stamp issued by the government to businesses meeting high safety standards, as an effective tool in this regard, adding that Dubai Tourism maintained communication within key source markets throughout the year, keeping stakeholders informed of new developments as the emirates restarted business events and meetings. For his part, Omar Khan, Director of International Offices, Dubai Chamber noted that Dubai delivered on its promise to welcome international visitors, and offered participants insights on how the business landscape in the emirate has changed in the new normal. He revealed that a number of business and leisure events have already been hosted in Dubai, and said the return of GITEX Technology Week, the region’s largest technology exhibition, is a positive development signalling a recovery on the horizon. Khan pointed out that the …

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HSMAI announces ROC 2020 as a true Hybrid Event

Hospitality Sales & Marketing International Middle East (HSMAI) has announced the inaugural ROC Middle East conference, as a hybrid edition to Stay Connected, Stay Informed and Stay Relevant, is taking place on Sunday December 6, 2020. The hybrid Revenue Optimization Conference (ROC) is being delivered in these challenging environments with the hope to lead the hospitality industry to resume business activities, re-connect again and exchange best practices. Bob Gilbert, President & CEO of HSMAI says, “We take great pride that the Middle East region is able to deliver the inaugural 2020 ROC conference in a physical and virtual setting. In an unprecedented year that has challenged us all, we are pleased to continue our industry support and deliver a true hybrid event.” “The hospitality sector in Dubai has displayed tremendous resilience through the challenges of 2020, and it has also been one that has stepped up to the plate to drive the tourism rebound and ensure visitors can feel safe while enjoying everything the city has to offer. Thanks to the effective response to the Covid-19 pandemic initiated by Dubai and the UAE’s leadership, we have been able to resume vital conferences like this one, which contribute to economic growth not only here, but across the wider region. As we look to build on the strong performance since the resumption of international tourism in July and gather momentum into 2021, HSMAI Middle East ROC attendees – both physical and virtual – will play a critical role,” says Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing. Mona Faraj, managing director of HSMAI Middle East says, “ROC 2020 is a collaboration masterpiece uniting great brands towards one goal. Without the …

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Dubai emerges as a strong option to conduct business events

Dubai’s business events sector continues to lay the groundwork for a sustainable post-Covid recovery, with the city marking a number of major bid wins as meetings professionals around the world look to get their plans back on track. Dubai Business Events (DBE), the city’s official convention bureau, has worked with stakeholders across Dubai to add a number of new events into the pipeline in recent months, including the following, all taking place in 2021: International DIP Symposium on Diabetes, Hypertension, Metabolic Syndrome and Pregnancy; World Independent Advertising Award Conference; and Omnilife Latin America Incentive. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said, “Despite all the challenges faced by the global Covid-19 pandemic, Dubai’s ability to maintain a pipeline of business events over the coming years is a continued testament to both the response of the city’s leadership to tackle the situation and the resilience of our stakeholders, who continued to work together to elevate the city and sustain its appeal to a truly global audience. With international meetings already taking place again in Dubai, the city is primed to lead the business event sector’s resurgence, re-cementing the vital role they play in driving economic growth and providing a platform for networking, professional development and knowledge sharing.” Steen Jakobsen, Assistant Vice President, Dubai Business Events, said: “Just as the global calendar of business events has been disrupted over the past few months, so have bidding cycles and timelines for choosing destinations for future events. Nevertheless, we continue to see increasing interest from meetings professionals around the world and clear determination to get plans back on track. In a number of cases, where unfortunately other cities have not …

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Dubai Tourism launches international campaign to share unique destination experiences

Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. The ‘Live Your Story’ campaign was launched as a digital activation on Emirates’ popular inflight entertainment system, and will be gradually rolled out this month in 20 languages and via multiple platforms in key source markets that have reopened amid the pandemic. The campaign encourages visitors to enjoy much more than the world famous landmarks and attractions that are synonymous with Dubai’s tourism offering. It underscores the many exciting choices that await travellers and invites them to customise exceptional and ‘Only in Dubai’ experiences to suit their tastes, as well as bond with and benefit from the diversity of cultures that are intrinsic to the social fabric of this global metropolis. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “As Dubai continues to welcome international tourists, we are also constantly looking at innovative ways to sustain global interest and consideration for the city as the first choice destination for travellers. With an ever-evolving destination proposition, Dubai is renowned for its array of offerings that visitors can enjoy, whether they are first timers or repeat visitors. However, as we make the transition to the new normal, people will be seeking unique and personalised travel experiences, and this campaign highlights our readiness to cater to such preferences. ‘Live Your Story’ shows a transformative shift in the way we position Dubai from a city of iconic skyscrapers and landmarks to a destination that celebrates …

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Dubai Association Center provides strong platform for recovery and growth

Dubai Association Centre (DAC) is poised to see a strong uplift in new licensed associations through the rest of 2020, having supported its registered associations through the global Covid-19 pandemic. And with the challenges faced globally putting a renewed spotlight on the need for knowledge sharing and collaboration, DAC’s ability to bolster the contribution being made by associations in key professions and sectors to the development of the city’s knowledge economy is set to be more important than ever before. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said, “We would like to take this opportunity to welcome our newly licensed associations and look forward to seeing them benefit from and contribute to the numerous opportunities Dubai has to offer as a global knowledge and business events hub. We look forward to building relationships with more associations – both from around the world and those already with a presence in Dubai – and to give them a better understanding of the benefits of registering with DAC.” Kazim added, “The ability of the Dubai Association Centre to grow its membership during difficult circumstances is a testament to Dubai’s reputation as a preferred hub for international and professional associations. We are closely watching economic developments and their impact on the emirate’s association sector and exploring new ways that we can support DAC members and help them prepare for a post-Covid-recovery.” Mahir Julfar, Executive Vice President, Venue Services Management, Dubai World Trade Centre, said, “The opening of DAC’s new headquarters in DWTC’s One Central development at the end of 2019 was another important step in fostering a strong association community in the city, providing registered associations with an …

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