Tag Archives: Issam Kazim

Dubai Association Conference 2019 to be held in December 

Hassan Al Hashemi, Vice President of International Relations at Dubai Chamber

Momentum is building towards the second edition of the Dubai Association Conference, with more details being unveiled about the event’s rich programme, built around the core theme of ‘Driving change: The societal impact of associations’. Taking place from December 9-10, 2019 at Dubai World Trade Centre and organised by Dubai Association Centre, the agenda of the conference will offer a blend of panel discussions, expert briefings, and interactive sessions, all centred around the core theme and four sub-themes: Community Well-Being, Knowledge and Research, Business and Opportunity, and Creativity and Innovation. The conference, being held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, will serve as a platform to facilitate discussions on the value proposition of associations that go beyond direct and indirect economic benefits. The programme will be structured by four different pillars that further support the facilitation of these discussions: Impact and Legacy, Designing an Impact Management and Measurement Programme, Organisational Resilience and Foresight, and the Art of Collaboration. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said, “Along with being a catalyst for business opportunities within a thriving ecosystem, associations have the power to fuel innovation and creativity which ultimately contributes to the wellbeing of society.” Hassan Al Hashemi, Vice President of International Relations at Dubai Chamber of Commerce and Industry, said, “Associations are important building blocks for society. They create influential platforms for sharing opinions, they provide fertile ground for the exploration and dissemination of new ideas, and they establish unified codes and procedures.”

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DTCM launches digital audio tours over Wechat for Chinese travellers

Digital audio tour - Dubai Creek

Following the success of the first ever City-Experience Mini Programme launched by Dubai’s Department of Tourism and Commerce Marketing in collaboration with WeChat, the programme has been further enhanced with the launch of 10 new digital audio tours which are now available for visitors to use while exploring the city. Inviting the users of China’s most popular social networking site to easily access Dubai’s tourist attractions during their stay, the newly re-branded ‘Dubai Mini Assistant’ elevates the existing programme to a more advanced digital maturity, now offering sophisticated chatbot capabilities, powered by Tencent’s AI technology, to provide seamless experiences and services to Chinese travellers. With robust growth in overnight visitors from China in the first quarter of 2019, the new audio tours further add to the ease of accessibility for these tourists when visiting Dubai, allowing them to discover the city’s many historic sites and cultural landmarks through their mobile phones. Reconfirming its continued commitment to one of the emirate’s top source markets, Dubai Mini Assistant forms part of the Department’s city-wide ‘China Readiness’ strategy, focused on designing an enriching and memorable experience for Chinese travellers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “China is quickly emerging as one of the fastest growing source markets for Dubai’s tourism industry, with the city welcoming more than 290,000 visitors in the first three months of the year, representing a stellar 13 per cent increase when compared to the same period in 2018.”  

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Dubai Business Events secures 118 bid wins in first half of 2019

Issam Kazim JPG

Dubai Business Events (DBE), the city’s official convention bureau, has recorded exceptional results during the first half of 2019, securing 118 successful bid wins for events to be hosted in Dubai over the coming years. These events won in H1 2019, including conferences, meetings and incentives, are set to attract 75,288 delegates from around the globe to Dubai over the coming years, representing growth of 17 per cent on the delegate impact of bid wins from the same period in 2018. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said, ‘’Dubai continues to consolidate its position as a leading destination for global travel and business events, and the recent bid wins are a testimony to the strides we have made as a city to attract and host large scale business events.’’ During H1, Dubai won a variety of key business events across multiple sectors and industries, including: the Amway China Leadership Seminar 2020, which is expected to attract 8,000 delegates, Sun Hope International Incentive 2020, with 1,500 delegates, World Hospital Congress 2021, with 1,100 delegates, Geospatial Week 2021, with 750 delegates, and AIPPI World Intellectual Property Congress 2025, with 3,000 delegates. Dubai Business Events also built on its efforts to engage with meetings industry professionals, both in the city and around the world, through a busy calendar of trade shows, roadshows, study missions and other engagements.    

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DTCM partners with TikTok for #ThisisDubai campaign

Issam Kazim JPG

Dubai’s Department of Tourism and Commerce Marketing has concluded the regional #ThisisDubai social media campaign, hosted in collaboration with the world’s leading short-form mobile video application, TikTok. As part of the partnership, TikTok, which is available across 150 markets, created bespoke AR stickers with exclusive Dubai themed music inviting participants to capture striking aspects of the city. Calling on the platform’s expansive base of storytellers from across the GCC, the campaign received an overwhelming response of over 30 million video views on the campaign page and 9.8 thousand videos created, with posts showing users enjoying ‘only in Dubai’ experiences across the city, or destination videos with the campaign’s themed music, helping them to tell the story of Dubai. With the competition wrapped up, the two winning entries will be awarded an exclusive holiday package, with first prize winning a two-night stay at Kempinski Mall of the Emirates, and both first and second prize winning shopping vouchers from Mall of the Emirates and tickets to experience the incredible La Perle by Dragone show. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “In an age where shareable bite-sized content is the new social currency, Dubai Tourism makes it a priority to ensure we diversify our channels beyond traditional mediums to reach our target segment, using programming that is most appealing to them. Our partnership with TikTok is testament to the success of this approach, and through #ThisisDubai, we encouraged tourists from the region to share what makes the city unique to them by highlighting their favourite Dubai experiences.”  

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Dubai witnesses stellar growth of 24 per cent of Romanian visitors

Diverse experiences await visitors to Dubai

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has reported a steady increase in tourism volumes from Romania, welcoming 29,670 overnight visitors in the first three months of 2019. Underscoring a 24 per cent year-on-year increase when compared to the same period in 2018, the emirate and its diverse portfolio of attractions has experienced sustained interest and a steady uplift in the number of Romanian travellers choosing Dubai as their destination of choice. Underpinned by Dubai Tourism’s efforts to create targeted and customised experiences for Romanian tourists, the emirate has established itself as a ‘must-visit’ destination by offering a variety of unique and iconic attractions to its target audience. With an evolving market strategy that is well catered to the Romanian tourist profile, the department deploys a custom-market specific approach with targeted strategic activations, always-on marketing campaigns and ongoing trade and business partnerships with key industry players, keeping the city front of mind for these travellers. Building on the city’s commitment to ensuring ease of accessibility for its key source markets, Dubai is only a short travel time away from Bucharest, and benefits from two direct daily flights between Dubai and the capital with flydubai. Other direct flights between Dubai and Bucharest as well as Cluj-Napoca are available on Hungarian airline WizzAir. Issam Kazim, CEO of Dubai’s Corporation of Tourism & Commerce Marketing (DCTCM), said, “We have seen sustained momentum from Romanian visitors as one of our key emerging source markets, with strong double digit growth in overnight stays during the first quarter of the year. This growth is testament to the market specific approach we’ve adopted and the appeal of Dubai’s variety of attractions and experiences that cater …

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DTCM partners with SEERA to strengthen KSA tourism links

Issam Kazim JPG

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and SEERA (previously Al Tayyar Travel Group), one of the region’s leading providers of travel services in the Middle East and North Africa, have signed a strategic partnership agreement which will see both entities unite to further strengthen travel demand from the Kingdom of Saudi Arabia (KSA) to the emirate. Working together previously on a variety of projects, the reinvigorated partnership between the department and Almosafer; SEERA’S consumer travel brand which recorded more than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018, will see promotional opportunities implemented through the ongoing alliance. Almosafer will embrace a new omni-channel approach, offering its customers the choice and freedom to book their travel itineraries across online and offline touchpoints, reaffirming its commitment to promoting Dubai as a top destination for Saudi Arabian travellers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said, “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC with the Kingdom of Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019.” Almosafer will offer special hotel and flight deals exclusively for KSA travellers to Dubai, highlighting the top things-to-do in the city, iconic attractions, as well as travel tips across diverse targeted marketing channels. The brand will also create special Dubai-centric holiday packages, tailored to a variety of travel segments, including couples, families, individuals or business travellers. Abdullah Bin Nasser Aldawood, CEO of SEERA commented on the partnership, “Almosafer caters for a real range of Saudi travellers and we know, from our 40 years’ worth of travel knowledge and experience, what the varied …

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Dubai showcases new venues and hotels at IMEX

Dubai Business Events participated at IMEX Frankfurt alongside many co-exhibitors from Dubai

Following a strong start to 2019, Dubai Business Events (DBE), the city’s official convention bureau, showcased Dubai’s dynamic business events offerings yet again at IMEX, the worldwide exhibition for incentive travel, meetings and events. The aim of DBE’s participation at the event in Frankfurt, from May 21 – 23, is to position Dubai as a destination of choice for business events and incentive travel for a global audience of over 14,000 hosted buyers and trade visitors. This year, alongside more than 30 co-exhibitors, DBE previewed new project plans and milestones that demonstrate a strong focus on transforming Dubai into a global knowledge hub. In addition, the bureau highlighted some of the latest developments in Dubai’s state-of-the-art facilities, infrastructure and renowned hospitality sector. Among the co-exhibitors were Coca-Cola Arena, Expo 2020 Dubai and W Dubai – The Palm, all of whom shared new and upcoming offerings with event planners, while the likes of Dubai World Trade Centre, Emirates and Jumeirah Group joined DBE at the show once again, underlining the broader business events infrastructure in the city. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said, “Business events play a pivotal role in our city’s transformation into a global knowledge economy and our participation in events such as IMEX serve as an ideal platform to support our ambitious tourism strategy. After a strong start to 2019, DBE continues to build on its momentum, attracting events that are set to make a significant economic impact and leave a lasting legacy for delegates from around the globe.” Dubai Business Events aims to further strengthen Dubai’s reputation as a premier business events destination globally by promoting the city as …

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Airbnb launches in Arabic

Issam Kazim JPG

Airbnb announced that its global accommodation and experiences platform will be available in Arabic to enable its growing community across the Middle East and North Africa region to access an even more seamless travel experience. The localised web platform and iOS and Android apps are part of Airbnb’s ongoing commitment to the region and will further Airbnb’s mission to create a world where anyone can belong anywhere. All of the popular features of the Airbnb platform will be accessible in Arabic: listing pages with thousands of homes bookable for great stays, experiences around the world and lots of content on how to travel or host with Airbnb.  Airbnb has also released new data to show that across the Middle East and North Africa region more than 70,000 listings are now available to book on the Airbnb platform. As of 1 January 2019 in the UAE, 10,000 listings were available on the Airbnb platform and hosts in the UAE welcomed more than 145,000 guests from around the world – showing more than 63% year-on-year growth. Hadi Moussa, Regional Manager Middle East & Africa at Airbnb, said, “The Middle East and North Africa region is extremely important to us, so we are delighted to launch Airbnb in Arabic today. People from across the region have been using Airbnb since it was founded ten years ago to book magical travel experiences. We want to create a true sense of belonging for them by ensuring they can do so in their native language going forward.” Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Our ongoing partnership with Airbnb helps Dubai maintain its global competitiveness in a highly digitised marketplace …

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Second edition of Dubai Association Conference to be held in December 2019

Dubai Association Conference, December 2017

The second edition of the Dubai Association Conference, being held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, will take place from December 9 to 10, 2019, under the theme of ‘Driving change: The societal impact of associations’. Over the course of two days the conference, organised by Dubai Association Centre and taking place at Dubai World Trade Centre, will bring together association executives from around the world, government representatives, industry leaders, as well as university faculties and students, in a space focused on building the association community in the region for the purpose of positive social impact. Established in 2014, the Dubai Association Centre (DAC) is a joint initiative of the Dubai Chamber of Commerce and Industry, the Dubai Department of Tourism and Commerce Marketing (DTCM) and Dubai World Trade Centre (DWTC) which  support and license regional and international associations in setting up an office or chapter in Dubai. The inaugural edition of its Dubai Association Conference took place in December 2017, while DAC last year hosted an Association Leaders Getaway in the city. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said, “As Dubai continues to grow as a knowledge hub, associations have immense potential for driving growth in our rapidly transforming economy. Along with being a catalyst for business opportunities within a thriving ecosystem, they have the power to fuel innovation and creativity which ultimately contributes to the wellbeing of our communities, and society. We are looking forward to the second edition of the Dubai Association Conference this year to further facilitate our transformation agenda as …

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Dubai tourism marks 26th year of participation at Arabian Travel Market 2019

Issam Kazim JPG

As one of ATM’s longest-standing partners, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) marked the 26th year of its participation in showcasing the emirate’s diverse tourism offerings to the local and international travel trade community at this year’s Arabian Travel Market (ATM). Dubai Tourism was joined by over 300 representatives from government bodies, hotels, destination management companies and tour operators. The Dubai stand showcased the breadth of the emirate’s ever-evolving destination portfolio, as well as highlighted an upcoming pipeline of new experiences through numerous interactive activations and content-rich displays. The strategic platform also brought together an extensive network of industry stakeholders across the public and private sectors to strengthen new and existing in-market trade partnerships. In support of the show’s 2019 focus on technological innovation, the state-of-the-art stand will embrace disruptive innovation by providing unique and immersive experiences to visitors, all designed to showcase the city’s unique and attractive tourist proposition for diverse market segments. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “ATM plays a key strategic role in helping Dubai Tourism provide insights into the emirate’s dynamic tourism proposition to international, regional and local travel, tourism and hospitality decision makers. We are delighted to extend our reach this year by hosting more than 300 buyers from around the world to explore how to maximise our combined potentials. Our activations and on-stand experiences will build on the technological innovation theme of this year’s show, and we look forward to highlighting the scale of the activities that continue to build on our ‘digital, mobile and social first’ agenda.” This year, visitors to the Dubai stand could explore a dedicated ‘EMAAR Zone’ with a new Virtual …

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