Tag Archives: Dubai Tourism

Dubai Tourism ensures safety of residents and visitors

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has joined forces with various authorities to ensure establishments across the tourism ecosystem are fully implementing precautionary measures to combat COVID-19 and safeguard the health and well-being of residents and visitors. Since the reopening of the city to domestic tourism in May and international tourists in July, Dubai Tourism adopted a zero-tolerance approach to non-compliance with health and safety protocols. Heavy fines and penalties were also imposed against violators of precautionary guidelines. Dubai Tourism continues to conduct joint inspection campaigns in cooperation with Dubai Police, Dubai Municipality and the Department of Economic Development (Dubai Economy), especially across places that attract large gatherings. Penalties for violations range from fines to final warnings, suspension of permits and closure of the facility. Over the last two months, Dubai Tourism has increased its inspection campaigns to ensure that hotels and establishments across tourism touchpoints including retail, leisure, attractions, and events are complying with wide-ranging health and safety protocols outlined by Dubai’s Supreme Committee of Crisis and Disaster Management. Following the New Year’s Eve celebrations, Dubai Tourism in coordination with other relevant authorities has conducted nearly 10,000 inspections of hotels and recreational facilities. A total of 274 violations were recorded and 47 facilities closed, marking a compliance rate of 89%. A new set of precautionary measures against COVID-19 that was valid from 2-28  February in Dubai was recently extended until the beginning of Ramadan in mid-April. The new rules cover various sectors and activities with shopping malls; hotel establishments, swimming pools, and private beaches in hotels required to operate at 70% capacity.  Indoor venues, including cinemas and entertainment and sports venues, will continue to operate at …

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Dubai College of Tourism partners with Jumeirah Group

Dubai College of Tourism (DCT) has announced a strategic partnership with leading international hospitality company, Jumeirah Group, to facilitate graduates in pursuing successful careers in the tourism and hospitality sectors, and forms an integral part of the industry nationalisation initiative, Medyaf. This initiative firmly supports Dubai Tourism’s growth strategy and highlights the pivotal role that local talent will play in the future of Dubai’s tourism sector and its status as an exceptional world-class destination. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented, “The agreement with hospitality leader Jumeirah Group will provide a major impetus to the Medyaf programme of Dubai College of Tourism, to attract and train talented Emiratis for gainful employment in the tourism sector.  It is also a reflection of the strong spirit of collaboration that exists between government and private sector establishments in Dubai and will further enhance the role of the hospitality sector in the implementation of Dubai’s tourism strategy designed to make the city the world’s No.1 most visited, revisited, and preferred destination. With the world going through challenging times, it is imperative to expand the pool of local talent and we are confident that by working with industry partners of Jumeirah Group’s calibre, we will be able to achieve the goals of our industry nationalisation drive, a critical element in strengthening Dubai’s tourism workforce.” Commenting on the agreement, Ellen Dubois du Bellay, Chief Human Resources Officer, Jumeirah Group said, ”The development of young local talent is a key focus for Jumeirah Group. The next generation will be crucial to the future of our company and that of the hospitality sector in the UAE, and we fully support the nation’s mission to …

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‘Ya Salam Ya Dubai’ a new song to celebrate Dubai

Department of Tourism and Commerce Marketing (Dubai Tourism) announced the global release of ‘Ya Salam Ya Dubai’, launched on New Year’s Day as part of the 26th Dubai Shopping Festival (DSF), organised by Dubai Festivals and Retail Establishment (DFRE), Ya Salam Ya Dubai was released as joint project between Dubai Tourism and MBC Group. The new song fuses the talents of two famed artists including Arabic music icon Rashed Al Majed and Moroccan–Swedish singer, songwriter and Multi Grammy award-winning music producer RedOne, who has worked with Lady Gaga, Jennifer Lopez, Enrique Iglesias and Nicki Minaj among other successful artists. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “With Ya Salam Ya Dubai, we can truly celebrate how far Dubai has come to be a leading international destination recognised around the world. In a relatively short time period, the city has innovated and adapted to changing tourism trends and the evolving global travel industry, achieving countless milestones, launching world-class landmarks and hosting successful events that continue to attract global attention and visitation.” Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said, “Throughout the 26 years of DSF, we have remained committed to bringing exciting promotions, activations and experiences to residents and visitors, leaving them in awe, which in turn has established Dubai as the shopping and entertainment hub of the world. Ya Salam Ya Dubai is a celebration of the past, present and future of Dubai.” Commenting on the song, Rashed Al Majed said, “I am honored to be part of the Dubai Shopping Festival’s (DSF) story since its inception 26 years ago and today, I am back to celebrate Dubai, a magnificent city, which …

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Emirates new multi-million dollar tourism campaign

Emirates’ multi-channel advertising campaign, which showcases Dubai’s diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels. The airline has also partnered with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) on a promotion to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai from 6 December until 28 February 2021. Courtesy of Dubai Tourism and Emirates, the airline’s Economy Class passengers will receive a free night’s stay, while passengers flying First or Business Class can enjoy two complimentary nights’ stay at the modern JW Marriott Marquis which is conveniently located near attractions like the Dubai Mall, BurjKhalifa and the Dubai Opera. His Excellency Helal Saeed Almarri, Director General, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) said, “The remarkable vision and leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, and Ruler of Dubai, have been a huge source of inspiration to us all, leading to the decisive and efficient management of the pandemic and ultimately paving the way for the reopening of the city to tourists in July. Since then, Dubai has seen a steady increase in visitors, underpinned by comprehensive measures to safeguard the wellbeing of our guests. Going into 2021, Dubai will continue to strengthen its offering for business and leisure visitors with the launch of new facilities and attractions, as well as the return of world-class conferences, events and festivals including the iconic Dubai Shopping Festival, and the first ever World Expo to be held in this region.” Adnan Kazim, Emirates’ Chief Commercial Officer said, …

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Dubai Tourism launches international campaign to share unique destination experiences

Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. The ‘Live Your Story’ campaign was launched as a digital activation on Emirates’ popular inflight entertainment system, and will be gradually rolled out this month in 20 languages and via multiple platforms in key source markets that have reopened amid the pandemic. The campaign encourages visitors to enjoy much more than the world famous landmarks and attractions that are synonymous with Dubai’s tourism offering. It underscores the many exciting choices that await travellers and invites them to customise exceptional and ‘Only in Dubai’ experiences to suit their tastes, as well as bond with and benefit from the diversity of cultures that are intrinsic to the social fabric of this global metropolis. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “As Dubai continues to welcome international tourists, we are also constantly looking at innovative ways to sustain global interest and consideration for the city as the first choice destination for travellers. With an ever-evolving destination proposition, Dubai is renowned for its array of offerings that visitors can enjoy, whether they are first timers or repeat visitors. However, as we make the transition to the new normal, people will be seeking unique and personalised travel experiences, and this campaign highlights our readiness to cater to such preferences. ‘Live Your Story’ shows a transformative shift in the way we position Dubai from a city of iconic skyscrapers and landmarks to a destination that celebrates …

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Dubai desert experiences beckon UAE residents and tourists

With the reopening of the city to international tourists and the gradual return to normal life, UAE residents and visitors are once again spoilt for choice when it comes to enjoying the diversity of Dubai’s offerings, whether it is high octane thrills from skydiving, zip lining to jet skiing or a range of entertainment for families at shopping malls and theme parks. While the city is ready to cater to all tastes and age groups, a growing number of holidaymakers are taking a diversion from the city buzz by heading to the desert to enjoy a variety of unique experiences. As a modern city that provides a limitless number of action-centric and family-oriented activities, a totally different package of adventures await residents and tourists in the desert. Apart from taking in breathtaking views of the desert landscapes, Dubai’s famous desert safari allows one to take part in various sports like dune bashing, quad biking, sand boarding, and more, as well as cultural and entertainment activities including the opportunity to take a camel ride or get close to falcons while enjoying authentic Emirati hospitality at a delicious barbeque dinner under the stars. Adventure-seekers are also able go on a safari in the summer, as the desert gets cooler than the city in the late afternoons and evenings, making it an exciting experience to stay up late, eat outdoors with friends and family and enjoy various activities. The growing demand for adventure travel experiences is reflected in the Annual Visitor Report 2019 published by the Department of Tourism and Commerce Marketing (Dubai Tourism), which shows an increase in desert safaris among all visitor demographics, with the activity being enjoyed by 41 percent …

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Dubai tourism introduce new guidelines for tourist camps

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) held a virtual meeting with leading tour operators to discuss a range of new guidelines that are being developed for tourist camps across the city that will positively impact the business of travel companies, further enhance the tourism experience and reinforce Dubai’s position as a must-visit destination. The new features that will be rolled out for tourist camps is based on the latest Executive Council Resolution No. (24) of 2020 that was issued by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai. His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, commented, “As we continue to take a measured and coordinated approach towards a full reopening of the tourism sector, the strategic directive by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai on regulating tourist camp operations is a timely boost to the business of travel companies, and is a reflection of our commitment to work closely with our stakeholders to build a stronger, more sustainable and resilient tourism economy. The Resolution is also testament to the continued support of our visionary leadership to showcase Dubai as the most preferred destination that provides UAE residents and visitors a diversity of experiences. Dubai Tourism will continue to work with its stakeholders and partners to further strengthen Dubai’s destination proposition and ensure that it stays at the forefront of the world’s widely recommended cities for global travellers.”

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Dubai tourism extends deadline to July 1, 2021 for hotels sustainability

Habtoor City

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has extended the deadline for implementation of the 19 Sustainability Requirements and Carbon Calculator submissions by 12 months. The requirements have been laid out to support the emirate’s hotel establishments in their compliance with Dubai Tourism’s hotel classification system, and the long-term objective of advancing sustainability performance across the sector.In light of the current situation surrounding the global COVID-19 pandemic, hotels will benefit from an additional 12 month implementation period to finalise their sustainability compliance, a decision that has has been announced by Dubai Tourism to strengthen the foundations for recovery of the hospitality sector. All requirements will now be mandated from 1 July 2021 with the extension also including the postponing of the Carbon Calculator monthly submissions until the same deadline. The 19 Sustainability Requirements include sustainable management approaches, performance metrics, energy, food and water management plans, guest education, employee training initiatives, the presence of sustainability committees within hotel establishments and corporate social responsibility programmes for local communities. Through improving internal sustainability operations, hotel establishments in turn will enhance the competitiveness of Dubai’s tourism-linked economy. Since its inception in January 2017, the Carbon Calculator – part of the Tourism Dirham Platform, is a tool that has been measuring the carbon footprint within Dubai’s hospitality sector. On a monthly basis hotels submit their consumption of 11 carbon emission sources, including; electricity, district cooling, water, waste, fuel for transportation, fuel for generators, fire extinguishers, and liquefied petroleum gas for analysis. This information is aggregated and analysed to provide valuable industry insights on the sector’s collective carbon footprint. In addition, by formulating a baseline along with consistent tracking, this information enables hotels to …

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DTCM launches new campaign to welcome tourists

As Dubai reopened the city to international tourists on July 7, the Department of Tourism and Commerce Marketing (Dubai Tourism) marked the moment by launching its latest digital activation #Ready When You Are. The short video is the third in a series of global digital campaigns launched by Dubai Tourism amid the pandemic to ensure that the city continues to stay front of mind among travellers and to encourage them to make Dubai their must-visit destination. The first campaign was titled #Till We Meet Again, followed by the #We Will See You Soon digital activation. In the wee hours of July 7, Dubai gave a warm welcome to the first international visitors to arrive in the city after a lull in inbound travel. Wearing masks and adhering to social distancing measures, the passengers including families from different nationalities were greeted on arrival by Dubai International Airport staff, who gave them welcome kits containing mementoes provided by Dubai Tourism as a token of appreciation for choosing Dubai as their safe destination of choice. Dubai has deployed strong precautionary measures across various sectors throughout the city, as part of its ‘Tourism Readiness’ strategy to reassure travellers and ensure the safety of visitors at every touchpoint of their journey from arrival to departure from the city. The reopening of the city to tourists follows the successful management of the pandemic, guided by the vision and wise leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and based on the follow up by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince and Chairman of The Executive Council …

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Dubai Tourism reaffirms support to stakeholders amid industry revival

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) reaffirmed its strong commitment to support its stakeholders in the UAE and across the world through a series of virtual meetings to discuss the current and post-pandemic situation. The meetings specifically reviewed the robust mechanism in place to safeguard the health of residents and visitors, and addressed a wide range of queries raised by participants on industry-related COVID-19 regulations, the phased reopening of economic sectors and various measures to kick-start the tourism sector. Presided by the Director General of Dubai Tourism, the meetings were attended by hoteliers and top executives of hospitality groups including Jumeirah, Emaar Hospitality Group, Marriott International, Hilton, IHG, Millennium Group, Accor, Kerzner International, AAAGroup, Investment Corporation of Dubai, Nakheel, Majid Al Futtaim, Lakhraim, Abu Dhabi National Hotel, JA Resorts and Hotels, IHG, Shangri-La, Al Habtoor Group, Atlantis – The Palm, Hyatt International, Mandarin Oriental Jumeira, Dubai, Caesars Bluewaters Dubai, Wasl Hospitality and Rotana, in addition to Emirates. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “As the continuous collaboration between the government and private sectors is key to reviving and maintaining tourism growth, it is encouraging to know that this unique model of public-private sector partnership combined with the comprehensive result-oriented citywide management of the COVID-19 pandemic, has already contributed towards achieving significant progress in the current and second phase of our recovery plan, which is the gradual reopening of economic sectors.” HE Helal Almarri added, “With travel behaviours remaining fluid and travellers set to become even more discerning and prudent in their travel choices, we welcome the commitment shown by our partners to work together to help prepare the ground for a meaningful tourism …

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