Tourism Breaking News
Amadeus and Seera Group have strengthened their partnership to drive technology innovation in the region’s tourism sector. This follows a year of successful partnership between the two leading entities that led to significant digital transformation of travel and tourism services offered by Seera Group and helped enhance its all-round business efficiency.
With the renewed partnership, Seera Group works closely with Amadeus to strengthen its online business further, integrating digital touch-points across all its operations, including its flagship corporate and government travel business, elaa. As the travel tech provider across Seera’s diverse portfolio of services, Amadeus brings cutting-edge innovation and state-of-the-art tech tools that enhance customer service standards and bring higher operational efficiency across the Group.
In other highlights of the successful partnership, Amadeus is supporting Seera Group in expanding its omni-channel consumer travel business, Almosafer, across Saudi Arabia, Kuwait and beyond, in addition to the ongoing digitisation of booking services for corporate and government travel via elaa.
Amadeus has been an ongoing strategic partner of Seera Group and has provided a host of technical support that helped consolidate the Group’s online business through tools such as Touchless that scaled up its efficiency of operations. Seera will implement the latest Amadeus solutions relating to hotel content, virtual credit card payment capabilities, fare optimisation solutions and content via NDC (New Distribution Capability) connectivity. The Group will also implement new products by Amadeus to enhance operational efficiency.
