Yas Island launches campaign to attract Israeli holidaymakers

Yas Island Abu Dhabi has launched a new online brand campaign entitled ‘Experience it to Believe it’, designed to entice Israel-based holidaymakers to visit Yas Island, the destination ‘like nowhere else’.  The advertising campaign represents one of the first destination marketing campaigns targeting Israeli holidaymakers, encouraging them to visit one of Abu Dhabi’s leading vacation hotspots.

The 150,000 USD online campaign, features a 45 second brand campaign introducing the destination in English and Hebrew, will run from 6 April 2021 until 8 May 2021, on platforms including Facebook, Instagram and YouTube among others.

The promotional push builds upon the inauguration of the historic Etihad Airways twice-weekly flight between Abu Dhabi and Tel Aviv which took place on 6 April 2021, with analysts and industry executives expecting around 1.25 million tourists travelling between the two cities for tourism and business and 500,000 Israelis expected to travel for tourism and leisure during the initial stages.*

Liam Findlay, GM of Experience Hub said, ‘We are delighted to launch the ‘Experience it to Believe it’ campaign which showcases the very best of Yas Island, from award-winning theme parks, record-breaking attractions, outstanding motorsports, golf and watersports to Israeli holidaymakers.  We look forward to welcoming visitors from Israel to Yas Island and cannot wait to share our world-class hospitality and introduce holidaymakers to a host of exceptional experiences at the destination like nowhere else.”