World Tourism Day 2024 declared as ‘Tourism and Peace’.

UNWTO declared the theme for 2024’s World Tourism Day as  ‘Tourism and Peace.’ In the special news released by UNWTO it shares that 2024 is set to be the year international tourism returns to pre-pandemic levels, capping a rapid and remarkable comeback. UNWTO has set the direction of travel, evolving its Programme of Work and moving even closer to its Members on the ground. Now, it’s time to look ahead and build a sector that offers even more for even more people and communities while also focusing on this year’s World Tourism Day Theme: Tourism and Peace. It further states that ‘Tourism’ only works between people. It is a vehicle to raise awareness, educate and transform societies for the better. And it builds bridges of understanding, in a world still in need to come closer, as reflected in the ‘Tourism Opens Minds’ initiative. As the devastating impacts of the Russian invasion continued to be felt, UNWTO amplified tourism’s voice in solidarity with Ukraine. And as new conflicts and connected humanitarian emergencies emerged in the latter part of last year, the message of tourism’s potential to bridge divisions and help international understanding remains more relevant than ever. Hence, in 2024  this message will take centre stage as the theme of World Tourism Day was declared as  ‘Tourism and Peace.’