ITB China, the marketplace for China’s travel industry, has announced that Trip.com Group will be the Official Travel Service Partner for this year’s show, held from 24 – 26 November 2021 in Shanghai with a virtual extension from 8 November to 31 December. Trip.com Group is one of the world’s leading online travel service providers with global travel brands under its umbrella providing hundreds of millions of travellers worldwide with accommodation reservation, transportation and attraction ticketing, vacation and tour packages, and corporate travel management services. Trip.com Group’s engagement at ITB China 2021 will include numerous on-site activities, sharing its latest market knowledge and forecasts at the ITB China Conference sessions, and added networking opportunities by co-hosting the ITB China Cruise Night for the fourth consecutive time, this year set to take place on the evening of 24 November.
Jane Sun, CEO of Trip.com Group, said: “I am very excited to attend ITB China in person this year. It has been a while, but it is wonderful to be able to meet up with industry partners again. While the pandemic has brought global travel to a standstill, we are working together at full speed toward travel recovery. ITB China 2021 will provide the travel industry with a trusted platform for personal encounters and successful business again. I can’t wait to seeing you all in Shanghai again soon!”
As one of Trip.com Group’s flagship events, the 2021 ASIA-PACIFIC CORPORATE TRAVEL SUMMIT will be held concurrently to ITB China on 24 November in Shanghai to discuss the future development of the business travel eco-chain together with high-value corporate customers, airlines, hotels, MICE companies, travel payment and expense management companies. The event is also the Corporate Travel Event Partner of ITB China 2021 this year. Senior excutives from Trip.com Group Corporate Travel will in turn be joining the dicussions of the ITB China 2021 MICE and Business Travel Conference sessions, to take place on the second day of ITB China, 25 November. This joint cooperation will provide attendees of these two events with more business opportunities and insights from a broader industry perspective.
Meanwhile, Trip.com Group maintains close attention to the development of China’s domestic travel market, sharing insights with the industry and supporting partners to evolve along with consumer trends. The China Traveler’s Forum (CTF), one of the global travel group’s most important annual events in China, has helped domestic destinations enhance their cultural tourism offering through cooperation with local governments since its establishment in 2014. This year, the International Travelers’ Forum (ITF) conference, for overseas markets was launched, with Trip.com Group hosting an International Traveler’s Form and Travelers’ Night Festival in Sanya. At the end of the year, Trip.com Group will also host their annual Traveler’s Froum Gala conference, which according to Trip.com Group statistics, the total number of people participating in the CTF has exceeded 200,000.