Tourism Breaking News
The Ascott Limited continues to spearhead innovative sustainability initiatives at its vibrant lifestyle property in the UAE, Citadines Metro Central Dubai. Since 2021, the apart’hotel has undertaken an impressive commitment to decrease its environmental impact and enhance sustainable best practices across services including the elimination of 120,000 plastic bottles and the recycling of about 2150 kgs of waste. Located in one of Dubai’s most central districts, Barsha Heights, the property has been Green Key certified since 2017, as a result of its ongoing commitment to protect and reduce its overall negative impact on the environment. The Green Key certificate is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry globally.
Since July 2021, under the LUVE (Love Ur Vibrant Earth) Bottle Initiative, Citadines Metro Central Dubai has successfully replaced more than 120,000 plastic bottled water with glass bottles. Following a paperless initiative to reduce waste, the guest directory and café menu can only be accessed using special QR codes.
As an active member of the community, Citadines Metro Central Dubai regularly engages with the Emirates Environmental Group (EEG) on eco-focused projects. Over the past three years, members of the team at the award-winning serviced apartment have participated in the annual UAE clean-up drive and contributed to the can collection programme. Additionally, 360 kg of cartons from the property have been recycled every year, while 550 kg of linen has been donated to the Beit Al Khair Society. Committed to creating a positive impact for the community and guests, the stellar property aims to also reduce its carbon emissions to a minimal in the coming future.
Mr. Vincent Miccolis, Ascott’s Managing Director for the Middle East, Africa, Turkiye and India, remarked on the property’s outstanding contribution: “As the world transitions towards net zero, Ascott properties have intensified their efforts to identify low carbon solutions for their operations, to reduce the carbon footprint and minimise the impact on the environment. By implementing eco-conscious initiatives, Citadines Metro Central Dubai has successfully built a framework for how the property, and Ascott, can create a more eco-friendly and sustainably driven experiences for our guests and staff.”
Citadines Metro Central Dubai offers well-travelled guests a choice of studios, and one-bedroom modern and stylish apartments, fully furnished with convenience in mind. Each spacious and vibrant unit is fitted with a fully-equipped modern kitchenette, dining and living areas, ensuring the comforts of a home within city-living. Citadines also offers world-class amenities such as a swimming pool and deck on the rooftop with views overlooking Dubai, a fitness centre, and a business corner.
The property is currently offering 20% of booking rates through the ‘ASR Member Special Rate’ promotion for members of its loyalty programme ‘Ascott Star Rewards’. For more details and bookings, visit discoverasr.com/offers.
