Tag Archives: Yas Island Abu Dhabi

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, has enrolled more than 7,000 travel agents into its distinguished ‘Yas Expert’ programme – a destination training and certification program for travel professionals and agents. Among the 7,000 enrolled, more than 5,000 travel agents have already received certification and been recognised as a Yas Expert, joining an elite team of specialists with enhanced knowledge of the destination and all it has to offer. Throughout the pandemic period, Experience Hub has been virtually engaging with travel trade in key source markets including UK, Russia, China, India and GCC, and training them online to assure continuous product knowledge in preparation for gradual market re-openings. In the GCC, which has seen more than 500 agents enrolled, Yas Expert works with entities such as Seera, Jumbo Travels, Fursan Travel and many more to create Yas Island Brand Ambassadors, a network of people who are able to drive visitation to the island globally. Commenting on the programme, Liam Findlay, General Manager, Experience Hub said, “Experience Hub continues to show its commitment to global partners by refining and enhancing its valuable trade programmes such as Yas Expert. Our top priority through the travel slowdown has been to support our industry and evaluate how we can improve our offering ready for the travel rebound. We look forward to helping more agents globally to become Yas Experts and showcase a destination like nowhere else”.

Yas Island Abu Dhabi has launched a new online brand campaign entitled ‘Experience it to Believe it’, designed to entice Israel-based holidaymakers to visit Yas Island, the destination ‘like nowhere else’.  The advertising campaign represents one of the first destination marketing campaigns targeting Israeli holidaymakers, encouraging them to visit one of Abu Dhabi’s leading vacation hotspots. The 150,000 USD online campaign, features a 45 second brand campaign introducing the destination in English and Hebrew, will run from 6 April 2021 until 8 May 2021, on platforms including Facebook, Instagram and YouTube among others. The promotional push builds upon the inauguration of the historic Etihad Airways twice-weekly flight between Abu Dhabi and Tel Aviv which took place on 6 April 2021, with analysts and industry executives expecting around 1.25 million tourists travelling between the two cities for tourism and business and 500,000 Israelis expected to travel for tourism and leisure during the initial stages.* Liam Findlay, GM of Experience Hub said, ‘We are delighted to launch the ‘Experience it to Believe it’ campaign which showcases the very best of Yas Island, from award-winning theme parks, record-breaking attractions, outstanding motorsports, golf and watersports to Israeli holidaymakers.  We look forward to welcoming visitors from Israel to Yas Island and cannot wait to share our world-class hospitality and introduce holidaymakers to a host of exceptional experiences at the destination like nowhere else.”

The trade and promotion arm of Yas Island Abu Dhabi ‘Experience Hub’ announced a strategic agreement with Hotelbeds, the world’s leading business-to-business bedbank, which will result in a new and wider distribution of leisure and entertainment experiences to the international travel trade. The agreement was officiated during the Arabian Travel Market (ATM) in Dubai, with representatives at the Yas Island stand were Experience Hub’s General Manager Marina Cipriano, and Vice President, Sales, Bruno Wiley. Hotelbeds was represented by Michael Lynden-Bell, Beyond The Bed Sales & Sourcing Director – MEAPAC at Hotelbeds,  and Mahesh Ammanath, Regional Sourcing Manager at Hotelbeds. Speaking about the signed agreement, Marina Cipriano, General Manager, Experience Hub, said, “Yas Island is now firmly established as a unique tourism destination which offers visitors to the UAE a diverse mix of leisure and entertainment, including three award-winning theme parks. Partnering with Hotelbeds will allow us to showcase Yas Island’s offerings to an even wider audience abroad and support our efforts to connect international markets to our one-of-a-kind destination.” Michael Lynden-Bell said, “We are very excited and pleased to confirm that a strategic agreement has been forged with Yas Island, one of the world’s fastest growing leisure and entertainment destinations. This news reflects our commitment to Abu Dhabi and the UAE as a whole, and demonstrates the confidence that partners, such as Experience Hub, place in our business-to-business bed and ancillary bank to access incremental and high-value clients”. Experience Hub will broaden its product distribution network and reach, driving increased awareness of Yas Island as a leisure and entertainment destination, while Hotelbeds – along with its Beyond The Bed division – will expand its offering beyond accommodation to include packaged …

Experience Hub is set to participate at the South Asian Travel and Trade Exhibition (SATTE) taking place from January 16 to 18, 2019 in Delhi, India for promoting Yas Island Abu Dhabi as a one-of-a-kind destination for the UAE holidaymakers. It will highlight many of the island’s award-winning attractions while underscoring collaboration opportunities for travel companies in the South Asian market. Marina Cipriano, General Manager, Experience Hub, said: “We are deeply invested in India, which at a 20 per cent year-on-year growth rate is one of our fastest growing markets for Yas Island. SATTE 2019 is the perfect platform for us to further engage and strengthen our relationships with existing travel partners, while also expanding our network across the country. As always, we are keen to work hand-in-hand with the travel industry to deliver best-in-class services, and ensure we can provide Indian travellers visiting Yas Island Abu Dhabi with unrivalled entertainment value.” Following its launch in January last year, Experience Hub demonstrated its commitment to the Indian market by expanding its presence in the country, with the establishment of key offices in Mumbai, Delhi and Bengaluru. Experience Hub also embarked on several roadshows and events, in collaboration with the Department of Culture and Tourism Abu Dhabi and Etihad Airways, in an effort to further meet the particular needs of the Indian travel market.