Tag Archives: visitBerlin

In 2023, GCC travellers contributed €2.6 billion to Germany’s economy, marking a 24% increase over the previous year—a testament to Germany’s appeal and deepening ties with the region. Germany has reaffirmed the strategic importance of the Gulf Cooperation Council (GCC) countries as one of its leading tourism markets following a high-profile media and trade event co-hosted by the German National Tourist Office (GNTO) and visitBerlin. The event showcased exciting developments in Germany’s travel sector, including new flight routes, digital innovations, and a personalised approach to GCC tourists, who comprise Germany’s third-largest overseas tourism market. Germany has recently expanded its direct flight options from the GCC region to accommodate the growing number of tourists, reinforcing its commitment to accessible and convenient travel for GCC visitors. Condor introduced direct flights between Berlin and Dubai, while Eurowings, Germany’s prominent low-cost carrier, launched flights from Berlin to Dubai and Jeddah, alongside new routes from Cologne-Bonn airport and Stuttgart. This enhanced connectivity aims to streamline the travel experience for visitors from the Gulf, fostering seamless access to Germany’s diverse regions, historic sites, and cultural landmarks. Burkhard Kieker, CEO of VisitBerlin, said: “Berlin is more accessible than ever for GCC travellers, thanks to enhanced flight connectivity to the region. These connections allow visitors from the GCC to explore Berlin’s rich cultural heritage, diverse neighbourhoods, and renowned medical facilities. Our goal is to offer seamless, enriching travel experiences tailored to the unique preferences of GCC tourists, strengthening our bond with the region.” In 2025, Berlin will celebrate key anniversaries, including the 200th anniversary of its renowned Museum Island and the reopening of historic sites such as Peacock Island’s Lustschloss. With its blend of modern attractions and heritage …

A special event was held in Riyadh highlighting Berlin’s offerings in medical travel, showcasing a dedicated Arabic website catering to GCC travellers and providing information on accommodation and medical facilities. The Arabic site can be viewed at berlin-health-excellence.com/ar. It was held under the esteemed patronage of the Embassy of the Federal Republic of Germany in Riyadh, the German National Tourist Office (GNTO) and visitBerlin last night hosted a special event in Riyadh’s Diplomatic Quarter. The gathering aimed to showcase the allure of Berlin and highlight Germany’s tourism offerings for 2024. The exclusive event served as a platform to spotlight Berlin’s rich history, vibrant culture, enchanting Christmas markets, and diverse culinary scene, positioning it as a premier destination for global tourism and conventions. In addition to this, recognising the popularity of football in the region, Berlin also promoted the highly anticipated European Championship, which will be held in 2024 across 10 German cities, including Berlin where the final game will be played. Another major date in 2024 is the 35th anniversary of the fall of the Berlin Wall with numerous events taking place in November next year to showcase the city of freedom Berlin. Additionally, Berlin also emphasised its commitment to welcoming guests from diverse backgrounds, offering Muslim-friendly accommodations and sharing information on where to find halal cuisine. The city’s family-friendly environment – featuring children’s museums and zoos – presents an ideal destination for families. Moreover, with its abundant lakes, rivers, and parks, Berlin offers an idyllic retreat for relaxation and rejuvenation. Yamina Sofo, Director of Marketing & Sales Office – Gulf Countries at the GNTO, said: “Germany stands as an embodiment of cultural magnificence and this exclusive event in Riyadh …

German National Tourist Board (GNTB) is participating at Arabian Travel Market (ATM) this week, which is taking place at the Dubai World Trade Centre (DWTC), the first international travel trade event to take place in-person since the outbreak. The GNTB wanted to raise awareness of what Germany and in particular Berlin, has to offer city, nature and culture enthusiasts living in the GCC countries, by showcasing the exciting facets and flair of Germany such as customs, crafts, local food and drink, culture and architecture, and the varied countryside and nature on the doorstep of many German cities. Speaking at the press conference at Arabian Travel Market in Dubai, said Yamina Sofo, Director Sales & Marketing, German National Tourist Office Gulf Countries (GNTO) said, “With the success of the national vaccination programmes in the GCC countries, particularly in the UAE where more than 11.5 million doses have been administered so far (over 70% of the UAE population have received vaccines and 40% are fully vaccinated), we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by end of 2022. “It gives us immense pleasure to be here, at ATM, to showcase our unique German culture to not only GCC travellers but outbound tourists across the Middle East. We hope to encourage demand for city and nature holidays coupled with sustainable tourism, which draws attention to the many different ways of discovering Destination Germany with its wide range of traditions and attractions,” Sofo added. Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, CEO, visitBerlin, said, “Like no other city, Berlin is poised for yet another new start in 2021 – …