Tag Archives: STB

Singapore Tourism Board (STB) and Expedia have inked a two-year global marketing partnership. Its focus is to stimulate the local tourism industry by supporting home-grown businesses and strengthen Singapore’s position as a destination of choice when international travel resumes. As international travel gradually resumes, STB and Expedia, through its Expedia Group Media Solutions brand, will jointly promote Singapore as the destination of choice in 10 overseas markets – Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, United Kingdom and United States. Apart from offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns will also be rolled out to put Singapore at the top of international travellers’ minds. “Local businesses are the heart and soul of our tourism industry, and it is important to support them through this challenging period. When global travel returns and when the time is right, this partnership with Expedia will allow the Singapore tourism industry to tap on Expedia’s vast global network and user base to help local businesses reach new customers,” said Lynette Pang, Assistant Chief Executive (Marketing Group), Singapore Tourism Board. “As we work towards stimulating demand for domestic tourism and subsequently international leisure tourism as global travel gradually resumes, Expedia is uniquely positioned to leverage our global expertise, influence and technology to reinvigorate the Singapore tourism industry and help local tourism establishments sustain and grow their operations in the post-pandemic future,” said AngChoo Pin, Senior Director, Government and Corporate Affairs, and Managing Director Asia, Expedia Group.

Singapore Tourism Board (STB) will start accepting applications for organisers to pilot Meetings, Incentives, Conventions and Exhibitions (MICE) events of up to 250 attendees from October 1, 2020. STB and the Ministry of Trade and Industry (MTI) will review all MICE event proposals, and event organisers may proceed only upon obtaining MTI’s approval. There will be pilot events taking place under this arrangement, such as the Singapore International Energy Week (SIEW) Conference, in October 2020. Keith Tan, Chief Executive, Singapore Tourism Board said, “The MICE sector is a strategic one for the Singapore economy, and its safe and gradual resumption will safeguard jobs and core capabilities. It will also help those in related sectors such as hospitality and aviation. Public health and safety remain our utmost priority, and we have worked closely with the industry to create strict protocols and develop new ways of organising events. These pilot events and solutions will help Singapore lead the way as a safe, trusted and innovative destination for MICE events.”

The maiden virtual roadshow by Singapore Tourism Board (STB) concluded last evening with a record number of participants. It was a very interactive platform with one to one meetings with 15 key Singapore exhibitors and over 500 buyers from the GCC region. In his opening remarks, GB Srithar, Regional Director – India, Middle East & South Asia (IMESA) Singapore Tourism welcomed everyone to the first ever virtual roadshow 2020 for Middle East under exceptional circumstances stated, “In 2019, Singapore welcomed 131,000 visitors from GCC states, which was a growth of 7.7% growth of over 2018, UAE and Saudi Arabia continued to be the top two outbound markets to Singapore. This was not possible without your support we thank you and look forward to continue working with you in promote destination Singapore and welcome visitors from the region when the timing is right. For Singapore tourism, this is the biggest challenge we have faced in our 56 year history and we are doing our very best to navigate the storms and emerge strong. For the Middle East we continue with our growing connections achieving together trade engagement theme and given the COVID-19 circumstances we have also embarked on an initiative to show solidarity and unity with the travel trade fraternity in these trying times #UnitedWeStand.” Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shared, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken …

As we count the hours for the first ever Virtual Road Show conducted by Singapore Tourism Board, if you are yet to register for the event, you just have a few hours more to do so. You can pre-book your appointment on the spot or walk in to meet any exhibitors. Register on www.stbvirtualroadshow2020.com. The event begins by 10am (UAE time) today and conclude at 3pm (UAE time). This road show will provide you an opportunity to engage with the trade partners from Singapore and find out more about their tailor made opportunities for the Middle Eastern travellers, the safety standards and protocols in the new normal and so many new areas that will be added on to the memorable journey your guests will be looking at, as soon as the destination opens. In between the meeting appointments registered travel trade partners can also watch the special STB Panel Discussion during the event. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken by their organizations, under the government’s directive, once the borders are open for international visitors.”

Singapore has won the rights to host the 110th Lions Clubs International Convention in 2028. The Lions Clubs of Singapore will partner with the Singapore Exhibition & Convention Bureau (SECB), a group under the Singapore Tourism Board (STB), and Marina Bay Sands (MBS) to host the Lions International Convention – one of the most coveted events on the congress circuit. The Singapore edition in 2028 will be the first time that the Lions International Convention is held here, and the event is expected to attract around 20,000 foreign delegates and generate over S$58 million in tourism receipts. Dr. Jung-Yul Choi, Lions Clubs International President said, “We look forward to showing the world how we are united through kindness and diversity, and celebrating our commitment to service and our global communities.” Keith Tan, Chief Executive, STB said, “We are honoured that Singapore has been chosen once more to host the Lions International Convention. This affirms our position as a trusted global Asia hub despite COVID-19. We want Singapore to be the world’s leading destination for safe, trusted and innovative business events and meetings, and we look forward to welcoming Lions and Leos from all over the world to experience this first-hand in 2028.” “2028 will be an amazing year since we will be commemorating the 70th anniversary of Lions clubs in Singapore. You can expect us to go all out, as we will be honoured to celebrate ‘Lionism’ with our fellow Lions and Leos around the world, at the 110th Lions International Convention 2028,” said Charlie Chan, Past International Director, Lions Clubs International. “Marina Bay Sands is excited to welcome all Lions International attendees to Singapore in 2028. As the event’s …

Singapore Tourism Board (STB) is organising the maiden virtual roadshow on August 31, 2020. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shares with TTME the importance of connecting the regional stakeholders with Singapore service providers for business and networking purposes. She reiterated that the main objectives of the virtual trade show is to connect local and Singapore based travel stakeholders for business and networking opportunities, Maintain market presence and continue to strengthen their relationship with travel trade partners. The roadshow will focus on outbound travel agents/tour operators from the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain while the second one will be focused on MICE intermediaries. Au Yong stated, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken by their organisations, under the government’s directive, once the borders are open for international visitors.” She further stated that “the registration will be open for travel trade stakeholders managing outbound travel services from the GCC countries on a first come first service basis. Interested outbound agents will be able to register their interest to meet selected set of Singapore service providers on the registration link published and promoted on TravTalk Middle East B2B platforms. Each agency is allowed a maximum of 2 attendees. The local agents who are able to secure highest number of virtual meetings will also get a chance to win exciting gifts.” It is an opportunity for travel trade professionals …

With the resumption of economic activities in Singapore, Singapore Tourism Board (STB) is preparing for the calibrated and safe resumption of B2B events in the coming months. To do so, STB has developed a risk management framework for business events of up to 50 attendees, based on strict safe management measures. STB will trial this framework with two pilot events before gradually scaling up to other events and event organisers (EOs) thereafter. Professor Shen Zhongxiang, General Co-Chair of the 2020 IEEE International Conference on Computational Electromagnetics, said, “We chose to continue with our conference in Singapore because of the country’s strong track record in delivering quality business events. We have complete trust that the Singapore authorities and our venue partner have stringent measures to help us deliver a safe event for our participants.” Keith Tan, Chief Executive, Singapore Tourism Board, said, “Singapore’s business events sector has shown much resilience during this difficult period, and we are grateful for their innovativeness and adaptability. While COVID-19 has severely disrupted the industry, I am confident that Singapore will lead the way in reimagining what a safe and high-quality business event could look like. Together with our industry, we want to set Singapore apart as the world’s leading destination for safe, trusted and innovative business events.” Aloysius Arlando, President, SACEOS, said, “Right now, our industry is at a strategic crossroads, and I am heartened that many of our members and industry players have leveraged this crisis as an opportunity to innovate and upskill. We are taking a whole-of-industry approach to establishing safe operating standards and resilient businesses. Together with STB and industry, we have marshalled our collective wisdom and strength to formulate the IRR …