Tag Archives: STB

STB, PCMA and UFI launch white paper to reimagine the future of business events

Singapore Tourism Board (STB), Professional Convention Management Association (PCMA) and UFI (The Global Association of the Exhibition Industry) have partnered to launch a white paper titled ‘Reimagining Business Events – Through COVID-19 and Beyond’. Launched at the first hybrid Singapore MICE Forum x IBTM Wired at Marina Bay Sands on 28 June 2021, the white paper is the first such collaboration between a destination and leading associations representing the exhibitions, conventions and meetings industry. It takes stock of how various sectors within the industry have transformed in response to COVID-19, and consolidates ideas from around the world to help business event organisers rethink their offerings and operations. The business events sector supported nearly 26 million jobs and contributed US$1.5 trillion to global GDP in 20171, which would rank it as the 13th largest economy globally, surpassing those of Australia, Mexico and Saudi Arabia. In Singapore, the MICE sector supported more than 34,000 direct and indirect jobs, with a value-add of S$3.8 billion, or close to 1 per cent of Singapore’s GDP. COVID-19 changed all that. In 2020, the global travel and hospitality suffered a staggering loss of US$935 billion, with the business events industry among the worst hit. The onset of the pandemic was a wake-up call for the industry, heavily dependent on physical interaction, to reinvent itself. According to PCMA’s COVID-19 Recovery Dashboard survey (January 2021)2, the overall willingness to travel remains mixed, with 44 per cent of planners and 23 per cent of suppliers unwilling to travel. However, there is cause for optimism. The same survey showed that 25 per cent of planners and 31 per cent of suppliers were willing to travel any distance necessary if the …

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Wego inks deal with STB (Middle East) to invite GCC travellers to Reimagine travel in Singapore

Wego has signed deal with Singapore Tourism Board (STB) Middle East to reimagine travel in Singapore and invite travellers from the GCC to visit the country once the borders are fully open. As countries are reopening their borders and aim to vaccinate the population in the fight against coronavirus, people are gearing up to travel again. Singapore has also started their vaccination drive by rolling out the vaccines amongst healthcare workers, followed by elderly and now to all residents. Singapore has enough vaccines for its 5.7 million population. Wego and Singapore Tourism Board Middle East are working closely to raise awareness about reimaging the future of travel in Singapore through fresh and innovative experiences that will ignite travelers’ passions. The new initiative ‘SingapoReimagine’, prompts audience in the Middle East to reimagine how travel will be like through Singapore’s reimagined offerings, which will be available across Wego’s diverse targeted marketing channels. The country provides its visitors a safe and seamless travel experience through its initiative SG Clean Quality mark, which requires tourism establishments to adhere to stringent levels of hygiene and sanitization as well as Safe Management Measures (SMMs). The city has been reporting low cases over the past few months. A recent Brand Health Study, conducted by STB’s appointed market research company Ipsos, revealed that confidence in travelling overseas for leisure and business has been steadily increasing, with 76% of leisure travelers and 90% of BTMICE travelers indicating they are likely to travel in the next 12 months, if possible. Singapore is a city known for its great food, authentic culture, all around family friendly atmosphere and world-class attractions which have always been attributes that attract GCC tourists to the …

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Far East Hospitality targets Middle East market

Singapore Tourism Board (STB) will host its second virtual roadshow for the Middle East on Wednesday February 3, 2021 from 10am to 4pm UAE time. ‘STB GCC Virtual Roadshow’ will be a really good opportunity to connect with some of the key partners from Singapore in one platform. It is time to register and make your pre-bookings with the partners and get the help from your personalized project manager who will assist you all the way. Extending their partnership for the event Regina Koh – Sales and Marketing Manager – Fareast Hospitality Management shared, “We will be showcasing our Hotels in the Southern Island of Singapore, Sentosa. Village Hotel Sentosa, The Outpost Hotel & The Barracks Hotel. It is important to us as we would like to boost our hotels to the Middle East Market. In terms of MICE/Leisure. Our objective is to at least have more exposure for the hotels in the Middle East market.”  

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Sea Wheel Travel partners with STB Virtual

Singapore Tourism Board (STB) will host its second virtual roadshow for the Middle East on Wednesday February 3, 2021 from 10am to 4pm UAE time. This will be a really good opportunity to connect with some of the key partners from Singapore in one platform. It is time to register and make your pre-bookings with the partners and get the help from your personalized project manager who will assist you all the way. Serhan Bektas – Business Development Manager – Sea Wheel Travel stated “ME Market is one of the growing market in Far East and Singapore, it is also market that must pay more attention for servicing them as they have specific things along the market inside. The market also more capable to travel as their location is not very far from South East Asia and Europe. It is bridge in between Asia, Europe and Africa. They have so many flights to Singapore and it makes travellers to take off easily. GCC Market is very important that first of all they able to travel more than other countries, GCC countries economy is more stable and better than other countries and this not make them to cut travel expenses due to economic issue. So market is stable and we keep this travelers numbers and increase the numbers. We hope to understand the market and agent requirements correctly and introduce ourselves strongly. Understanding each other is most important thing. We hope to be more known local tour operator for Singapore in GCC in near future. Hope to built-up more good relation and grow up this relations more further.”

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Singapore Tourism gears up for Virtual Roadshow for ME

Singapore Tourism Board (STB) will conducts its second virtual roadshow on Wednesday February 3, 2021 from 10am to 4pm UAE time. Beverly Au Yong, Area Director, Middle East, Singapore Tourism Board, shared  “Through the virtual trade roadshow, Singapore Tourism Board in Middle East is offering an opportunity to Singapore stakeholders to share reimagined initiatives and offers with the regional trade partners. Singapore Tourism Board will continue engage its travel trade partners to provide support through these challenging times. The virtual roadshow provides an exclusive opportunity for the regional travel trade partners to virtually connect with multiple service providers in Singapore. This platform allows our trade partners to deepen their ties, discuss business opportunity and get updates about the various services, offers and products available in Singapore following the pandemic.”  

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Singapore looks ahead to the future of travel with SingapoReimagine

Singapore Tourism Board (STB) announced a new initiative to reimagine travel for Singapore and the rest of the world, by sparking conversations, stories and ideas to collectively shape the future of our sector.Called SingapoReimagine, this platform will kick off with ‘Reimagine Travel – Global Conversations’, a series of forums around the world to catalyse discussions on how to reshape global travel. For a start, STB will share our learnings on how the public and private sectors have come together to create new possibilities for our visitors. As part of the forums, global partners will be invited to share knowledge and exchange ideas, with the first one in Singapore this year before being hosted in other parts of the world. Closer to home, STB will also roll out “Reimagine Travel in Singapore”, a series of engagements with passionate members of the local community and tourism partners to co-create ideas and spur the renewal of Singapore tourism. This complements the SingapoRediscovers domestic campaign , which encourages locals to rediscover and reconnect with Singapore’s hidden gems and experiences. Keith Tan, Chief Executive, STB said, “COVID-19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago. The journey to reimagine travel has already started in Singapore, and we want to continue this journey with those whose voices matter – our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.”

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Seychelles guards its ME ties in the first virtual GTS

Seychelles strengthens its relationships with Middle Eastern travel trade partners through the Seychelles Tourism Board’s (STB) participation in the first virtual Gulf Travel Show on November 23 and 24th, 2020. The two-day virtual event united around 2,500 participants joining in from 59 countries across the globe, with the Middle East Seychelles Tourism Board Office representing the island destination in networking and paving a path towards the recovery of the tourism industry. The first virtual edition of the GTS used an impressive and user-friendly platform which displayed the convention centre, a virtual hall, auditorium, and exhibition hall, creating an immersive virtual experience. Amongst the 40 exhibitors was the STB Team, who kept visitors updated about the destination, the latest safety measures and products. Whilst visiting these virtual booths, visitors also met with the representatives and had access to essential documents and videos. The virtual show’s gamified system fostered a dynamic atmosphere with the leader board encouraging visitors to participate in the different talks and to connect with the exhibitors. Insightful and engaging panel discussions, including an explanation of trends defined by technology companies, led by local and international industry leaders drew in visitors. Representing STB at the event was Ahmed Fathallah, member of the STB Dubai Team, who said “This show brought together industry experts, world-class speakers and attendees from across the region all under one virtual roof. STOME will continue to take part in these regional activities to continue to spearhead the gradual restart of the tourism industry. We will always be here for our trade partners and continue to offer and extend the assistance that we can give.” Hosted by TravTalk Middle East, the Gulf Travel Show provided a …

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Singapore Tourism inks 3 MOU’s at TravelRevive powered by ITB Asia and STB

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), commenced at the Sands Expo & Convention Centre. Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive is the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. First MOU -The Infocomm Media Development Authority (IMDA) and STB sign a one-year MoU with B2B event organiser Informa Tech to launch a new international technology event in Singapore. Slated for the second half of 2021, the event will bring together governments and businesses in the infocomm, media and tech ecosystem to discuss topics related to innovation and digital transformation in the tech sector. This partnership will help to deepen Singapore’s position as a thought leader in the digital space and provide a platform for the discussion of new ideas, policies and regulations.The flagship tech event will also allow Singapore to tap on new and existing international networks, as well as leverage on Informa’s industry knowledge, expertise and networks to further create and grow new best-in-class events in Singapore. Second MOU – Fiera Milano, one of the world’s leading exhibition organisers, and STB have signed a three-year MoU to establish a Southeast Asia (SEA) Regional Headquarters (RHQ) in Singapore.The new office will be Fiera Milano’s first Southeast Asian headquarters, and will make them the first Italian professional exhibition organiser to set up its RHQ in Singapore. It will also serve to deepen Fiera Milano’s presence in Southeast Asia, providing greater support in the region. The collaboration is also set to strengthen commercial relations between Italy/Europe and the ASEAN region. Third MOU – …

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STB partners Airbnb Experiences to support tourism recovery

Airbnb Experiences and the Singapore Tourism Board (STB) signed a two-year Memorandum of Understanding (MoU) to co-promote and grow a range of unique, authentic Airbnb Experiences hosted by passionate locals on the Airbnb Experiences platform. This agreement comprises three strategic pillars: 1) Development of Singapore Experiences in the new tourism landscape; 2) Co-marketing of destination Singapore to stay top-of-mind amongst global audiences; and 3) Facilitating data and knowledge exchange to enable effective recovery. “Healthy travel is travel that keeps the economics local and is authentic to the culture of the destination. In the context of seeking to support such healthy travel, we are excited to be partnering with the Singapore Tourism Board to promote experiential travel in one of the world’s most vibrant and dynamic communities. I have personally enjoyed Airbnb’s Singaporean cooking Experiences and know that such Experiences unlock new ways to discover Singapore through its greatest natural resource – its people. And it is through using the Airbnb platform to showcase the incredible people of Singapore to the world that, working in partnership with the Singapore Tourism Board, we can help support the recovery of international tourism,” said Chris Lehane, Senior Vice President, Policy and Communications, Airbnb. Keith Tan, Chief Executive, STB said, “STB’s partnership with Airbnb Experiences is a timely one. As travel gradually resumes, we want to focus on strengthening Singapore’s brand image in the minds of audiences around the world, and ensure that our destination remains top-of-mind. This partnership will also give passionate Singapore hosts a world-leading platform to reach out to quality travellers globally, while helping them innovate and explore newbusiness models. We are excited about working with Airbnb, and look forward to breaking …

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STB and Expedia partner to boost tourism recovery in ten overseas markets

Singapore Tourism Board (STB) and Expedia have inked a two-year global marketing partnership. Its focus is to stimulate the local tourism industry by supporting home-grown businesses and strengthen Singapore’s position as a destination of choice when international travel resumes. As international travel gradually resumes, STB and Expedia, through its Expedia Group Media Solutions brand, will jointly promote Singapore as the destination of choice in 10 overseas markets – Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, United Kingdom and United States. Apart from offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns will also be rolled out to put Singapore at the top of international travellers’ minds. “Local businesses are the heart and soul of our tourism industry, and it is important to support them through this challenging period. When global travel returns and when the time is right, this partnership with Expedia will allow the Singapore tourism industry to tap on Expedia’s vast global network and user base to help local businesses reach new customers,” said Lynette Pang, Assistant Chief Executive (Marketing Group), Singapore Tourism Board. “As we work towards stimulating demand for domestic tourism and subsequently international leisure tourism as global travel gradually resumes, Expedia is uniquely positioned to leverage our global expertise, influence and technology to reinvigorate the Singapore tourism industry and help local tourism establishments sustain and grow their operations in the post-pandemic future,” said AngChoo Pin, Senior Director, Government and Corporate Affairs, and Managing Director Asia, Expedia Group.

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