According to the latest UNWTO World Tourism Barometer, international tourism saw a strong rebound in the first five months of 2022, with almost 250 million international arrivals recorded. This compares to 77 million arrivals from January to May 2021 and means that the sector has recovered almost half (46%) of pre-pandemic 2019 levels. The strong growth in the Middle East (+157%) and Africa (+156%) remained 54% and 50% below 2019 levels respectively, and Asia and the Pacific almost doubled arrivals (+94%), though numbers were 90% below 2019, as some borders remained closed to non-essential travel. Here, the recent easing of restrictions can be seen in improved results for April and May. Rising tourism spending out of the major source markets is consistent with the observed recovery. International expenditure by tourists from France, Germany, Italy and the United States is now at 70% to 85% of pre-pandemic levels, while spending from India, Saudi Arabia and Qatar has already exceeded 2019 levels. In terms of international tourism receipts earned in destinations, a growing number of countries – the Republic of Moldova, Serbia, Seychelles, Romania, North Macedonia, Saint Lucia, Bosnia & Herzegovina, Albania, Pakistan, Sudan, Türkiye, Bangladesh, El Salvador, Mexico, Croatia and Portugal – have fully recovered their pre-pandemic levels. “The recovery of tourism has gathered pace in many parts of the world, weathering the challenges standing in its way”, said UNWTO Secretary-General Zurab Pololikashvili. At the same time, he also advises caution in view of the “economic headwinds and geopolitical challenges which could impact the sector in the remainder of 2022 and beyond”.
Read More »Europe holds on as top rank outbound travel destination for GCC travellers
As summer begins in the GCC, Europe once again maintains its top spot as the most travelled destination. In a recent interview with Chris Gregory-Pasha, Senior Sales Director, MEA, Sojern shared, “As we move into the Q3 peak summer months we’re pleased to see travel confidence has regained in the region. For travellers from the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain, regional travel is proving popular to Istanbul, Dubai and Abu Dhabi, all appearing in the top five destinations across these markets. International travel is also making a strong return as destinations such as London – United Kingdom, Paris – France, and Bangkok – Thailand all appear in the top fifteen, with London the top destination. We know that the cosmopolitan cities of London and Paris with their historical sights, comfortable climates and some of the most sought after luxury brands in the world have long been favourites of regional travellers. With the Tourism Authority of Thailand (TAT)* working to strengthen Thailand’s presence as the preferred tourist destination among Middle East travellers, we also expect to see sustained interest in visiting the vibrant cities and beautiful beaches the ‘Land of Smiles’ has to offer.” He further reiterated, “looking at today’s traveller profile well over half of travellers from the UAE (72.7%), Saudi Arabia (55.9%), Kuwait (69.6%), Qatar (70.3%), Oman (71.1) and Bahrain (68.1%) are solo travellers, with an average across the six markets of 63.1%, with approximately 27.4% of people travelling as a family and 9.5% as a couple. We also see that the majority of trips are seven days or longer, with over 50% of trips coming out of the UAE (53.93%) and Kuwait (50.27%) 15 days or …
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