Tag Archives: SEERA

Almosafer revealed in its data insights collated from across the company’s consumer platforms during 2023, that over 40% of the total booking share comes from the domestic sector, with 83% of local travellers showing a preference for luxury accommodation options. The new domestic travel trends report was released by Almosafer during the 2024 Saudi Tourism Forum held in Riyadh. Saudi Arabia’s leading travel company (part of Seera Group), further revealed that Saudi travellers are showing a strong appetite for the diverse range of tourism offerings within the country, leading to impressive gains for the domestic tourism sector in 2023. With the average length of stay being two nights, the overall number of room nights for hotels have seen a 22% year on year growth in 2023 compared to 2022. A key player in the travel and tourism industry in the Kingdom, Almosafer is accelerating efforts to boost domestic tourism and promote Saudi Arabia as one of the top travel destinations in the region by facilitating unforgettable journeys and creating seamless travel experiences for consumers across its business and consumer portals. This is in line with Saudi Arabia’s ambitious Vision 2030 that aims to attract 150 million tourists annually by the start of the next decade, with half of its tourism demand to come from domestic travel. The new trends report has further highlighted that among the top growing destinations in the Kingdom, AlUla is the preferred luxury option, Jazan and Tabuk are winter favourites and Abha is a popular destination for families to spend the summer break. Riyadh, Jeddah, Dammam and Makkah & Madinah remain the most popular destinations in terms of room nights sold. The booking behaviour of Saudi …

Almosafer and Trip.com Group are expanding collaborations to pioneer unique holistic travel experiences for tourists and visitors to the Kingdom of Saudi Arabia and make the destination more accessible to global markets. The collaboration aims at enhancing inbound travel by promoting the Kingdom as a top-tier travel destination in the region. The collaboration will also fortify corporate travel across the Middle East and boost inbound tourism from Asian markets. Leveraging the comprehensive range of travel services offered by Almosafer, together with the global reach and cutting-edge technology and data aggregation abilities of Trip.com Group, both industry giants will open exciting opportunities for travellers and strengthen the tourism landscape of Saudi Arabia. Building on Almosafer’s regional expertise and deep understanding of the needs and preferences of visitors in the region and beyond, Trip.com Group will increase visibility of the immersive and enriching tourism experiences in Saudi Arabia across its data-led and technology-driven platforms. Muzzammil Ahussain, CEO, Almosafer, said: “As Saudi Arabia’s leading travel company, Almosafer remains committed to bring guests and visitors seamless travel experiences and support them in making informed decisions to easily access the Kingdom’s unique attractions. In line with our digital first approach, we are excited to expand cooperation with Trip.com Group to further this goal and support the ambitious tourism mandate of Saudi Vision 2030. The partnership will give Saudi Arabia higher visibility in both regional and global markets and together, we aim to elevate Saudi Arabia as a captivating destination for all age groups and interests.” Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, said: “We are excited to increase cooperation with Almosafer, to attract tourists to the beautiful destination of …

Seera Group and flyadeal have signed a partnership agreement, to directly integrate Seera’s booking engines with flyadeal’s reservation system. Seera is the first ever travel company in Saudi Arabia to sign a direct integration agreement with flyadeal. The new partnership creates a direct channel for Almosafer, Seera’s travel business, to sell flyadeal’s full range of product offerings including a choice of fare families, as well as ancillaries such as meals and baggage additions. The direct integration will help improve efficiency by streamlining the process to make changes to bookings while reducing the time needed for manual tasks for Seera’s agents. At the signing ceremony recently at flyadeal’s HQ in Jeddah, Majed Alnefaie, CEO at Seera Group, said: “flyadeal is an important partner for us and we are pleased to be the first in the Kingdom to sign a direct integration agreement with them. Our customers can now benefit from the full range of flyadeal’s offerings and a smoother ticket issuing process. I have no doubt that this agreement with flyadeal marks the beginning of a very fruitful, mutually beneficial partnership. Going forward we will work together to ensure the best experiences and best value for our customers.” Con Korfiatis, CEO of flyadeal, said: “This is the first of its kind partnership for our company, which will add multiple options to customers through the umbrella of a strategic partnership with Seera, a major player with extensive experience in the field of marketing travel and tourism services. Creating a direct channel to provide a full range of booking offers at all price classes, in addition to offering various products and other miscellaneous services such as seat selection, meal purchase, added baggage, and …

Seera Group and Amadeus together launched new technology in Saudi Arabia to improve the post-booking experience for customers. Seera Group recently introduced Amadeus’ advanced post-booking technology solutions to the Kingdom which provide numerous optimisation benefits including drastically reducing the time needed to re-issue tickets across all Seera’s omni-channel touch points by automating the process. Requests for ticket changes, whether made via Seera’s travel verticals on booking platforms, call centres, in-branch, or WhatsApp channels, can now be processed in less than five minutes. The new technology solutions, which include ticket changing technology and robotics auto ticketing module, address a longstanding issue in the travel industry which has previously had to grapple with time-consuming and convoluted processes to provide tickets to customers. With the number of manual steps and time required for bookings and passenger name record now reduced, Seera agents are able to refocus their time on serving their customers. Amadeus’ technology solutions ensure booking accuracy and also provide round-the-clock support. Jamel Chandoul, Senior Vice President, Amadeus Travel Sellers, Middle East and Africa, said, “Automation plays a key role in freeing Seera agents from time consuming manual tasks and allowing them to stay focused on their customers. Our long-lasting partnership with Seera is grounded in bringing them the technology they need to continue strengthening their position as leaders in the Kingdom.” In addition to being the first to use Amadeus’ post-booking technologies for reissuing tickets in the Kingdom, Seera Group is also the first to use these technologies to issue and reissue tickets for Saudi government entities, reflecting Seera’s leading digital capabilities. The advanced post-booking technology solutions were specially developed by Amadeus to meet the needs of Seera Group and its …

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and SEERA (previously Al Tayyar Travel Group), one of the region’s leading providers of travel services in the Middle East and North Africa, have signed a strategic partnership agreement which will see both entities unite to further strengthen travel demand from the Kingdom of Saudi Arabia (KSA) to the emirate. Working together previously on a variety of projects, the reinvigorated partnership between the department and Almosafer; SEERA’S consumer travel brand which recorded more than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018, will see promotional opportunities implemented through the ongoing alliance. Almosafer will embrace a new omni-channel approach, offering its customers the choice and freedom to book their travel itineraries across online and offline touchpoints, reaffirming its commitment to promoting Dubai as a top destination for Saudi Arabian travellers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said, “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC with the Kingdom of Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019.” Almosafer will offer special hotel and flight deals exclusively for KSA travellers to Dubai, highlighting the top things-to-do in the city, iconic attractions, as well as travel tips across diverse targeted marketing channels. The brand will also create special Dubai-centric holiday packages, tailored to a variety of travel segments, including couples, families, individuals or business travellers. Abdullah Bin Nasser Aldawood, CEO of SEERA commented on the partnership, “Almosafer caters for a real range of Saudi travellers and we know, from our 40 years’ worth of travel knowledge and experience, what the varied …