Tag Archives: NEOM

The Board of Directors of NEOM  announced Aquellum, a luxury and experiential mountain resort space embedded within the mountains, and the latest striking addition to the ongoing regional development in northwest Saudi Arabia. With its foundations steeped in cutting-edge technology, avant-garde architecture and forward-thinking concepts, Aquellum will offer guests a taste of futuristic living through its array of pioneering experiences. Concealed from the outside along the Gulf of Aqaba coastline, Aquellum is hidden within a breathtaking, 450-meter-high mountain range and represents a futuristic ecosystem that is harmoniously integrated into the natural surroundings. Crafted to inspire originality and imagination, Aquellum will push the boundaries of conventional design and construction possibilities. To access Aquellum, visitors will embark on an extraordinary journey, beginning at the world’s first floating marina. Here, guests will board a specially designed vessel to enter Aquellum through a concealed underground canal, unveiling a hidden community that offers an incredible sensory journey. Once inside, visitors will be treated to an exhilarating, 100-meter-high vertical experience with an impressive courtyard space stretching from the water to the sky. ​This subterranean digitalized community creates vibrancy and interconnectivity through seamlessly blending hotel accommodation, apartments, retail spaces, leisure and entertainment zones and innovative hubs. A dynamic boulevard winds through the courtyard, connecting diverse social spaces, world-class hospitality, immersive arts, events, shopping and dining. A signature space, dubbed ‘The Generator’, houses unique research labs for disruptors, innovators, and creative thinkers, offering a platform where the future is reimagined. An omnidirectional internal transit system facilitates easy access to upper floors, transporting residents and visitors to their homes and hotels, ascending to rooftop gardens with breathtaking coastal views. Guided by its unwavering commitment to crafting spaces in nature that …

Marriott International has signed an agreement with NEOM to bring Apartments by Marriott Bonvoy to Sindalah, the luxury island destination in the Red Sea off Saudi Arabia’s northwest coast. Apartments by Marriott Bonvoy will offer premium and luxury apartment-style accommodations to meet the increased demand from families and younger travelers, who now seek more space and homely amenities when staying away from home. “Marriott International has deep insights into the continuously evolving preferences of global travelers. It positions them as a perfect partner for us as we look to develop an array of accommodation options to meet the needs of Sindalah visitors. We are excited to strengthen our partnership by introducing their new brand to the region, which will elevate the guest experience for a growing number of groups traveling together,” said Chris Newman, Executive Director, NEOM Hotel Division. “We continue to strengthen our collaboration with NEOM with the signing of our first Apartments by Marriott Bonvoy in the Middle East,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International. “We continue to see a growing desire for premium and luxury apartment-style accommodation among travelers. Apartments by Marriott Bonvoy will be a great fit for Sindalah which is anticipated to offer our guests and members exciting, year-long travel experiences on the island.” Designed to cater to travelers seeking more residential amenities, Apartments by Marriott Bonvoy Sindalah will feature units ranging from studios to one, two, and three-bedroom apartments, all equipped with a separate living room, full kitchen, and in-unit washer and dryer. The property, set to open in 2024, is also slated to offer a fitness center and swimming pool. “We are proud to be introducing the …

The Board of Directors of NEOM has announced Norlana situated on the Gulf of Aqaba’s coastline. Norlana boasts a state-of-the-art 120-berth marina that will serve as an international hub for superyachts, with water taxi services available for residents and guests. The superyacht members club will be a place where like-minded yachting enthusiasts can unwind and enjoy exceptional dining experiences and service while taking in stunning waterfront views. An ultra-modern active lifestyle community, as the latest addition to the evolving regional development in northwest Saudi Arabia. Situated on the Gulf of Aqaba’s coastline, Norlana creates a unique environment where an exclusive community of 3,000 residents will enjoy contemporary luxury fused with advanced technology, setting a pioneering standard for sustainable modern living. Within this contemporary community portfolio of 711 residential properties, Norlana offers deluxe mansions, spacious apartments and beach villas integrated with the surrounding dunes, bringing residents closer to serene nature. A spectacular 18-hole golf course is nestled among rugged mountains, with an equestrian and polo center with world-class facilities nearby. Norlana’s amenities also cater to a diverse range of water sports including sailing and diving, for residents and guests to immerse themselves in the breathtaking natural environment. Norlana has been designed to redefine contemporary and active living. With sport, health and well-being at the core of this cutting-edge community, residents and guests will have every opportunity to experience their passions in this magnificent and environmentally sustainable setting. Aligned with NEOM’s commitment to conservation, Norlana will complement its coastal location and be delivered innovatively and sustainably. With a focus on preserving the surrounding land and marine environments, Norlana will offer the pinnacle of ultra-luxury modern living through a harmonious blend of nature …

The Board of Directors of NEOM unveiled Utamo, its immersive destination for art and entertainment. An innovative event space to host global artists, Utamo is the latest destination to be announced by the sustainable regional development evolving in northwest Saudi Arabia. Cocooned in a mountain located along the Gulf of Aqaba coastline, Utamo creates a unique backdrop for music events, exhibitions, and art activations that will transform traditional entertainment experiences. Combining natural beauty and technology, the venue has been designed to be a place where art and architecture blend harmoniously, providing visitors with a truly unique experience. Guests will arrive at Utamo via an extended pathway of a garden promenade, featuring more than 50 species of shrubs, herbs and flowers, before reaching the grand hall. The 64-meter-high entrance, which pays homage to art and design, sets the scene for the awe-inspiring experiences awaiting guests inside. A theatre of the future where reality and the digital realm converge, Utamo will host events that redefine the benchmark of entertainment. Its multipurpose performance space, VIP lounges, and signature restaurants will make it one of the world’s most exclusive event spaces, as it plays host to performances from the globe’s greatest artists. The space will be carefully crafted to facilitate immersive artistic installations and performances. Advanced audio-visual systems will captivate guests with sensory experiences, enveloping them in audio-visual wonder as they become part of the performance itself. Guided by NEOM’s unwavering commitment to conservation and its efforts to create spaces in nature that support sustainable development, cutting-edge techniques will be used in the design and construction of Utamo to ensure minimal intervention with the surrounding environment. News of the development follows the recent announcements …

NEOM unveiled an exclusive tourism escape Siranna a sustainable regional development evolving in northwest Saudi Arabia. This ultra-luxurious destination will be home to a 65-key hotel and 35 exclusive residences. Siranna is a space where elegant and innovative living meet to facilitate a lifestyle without compromise, situated on the Gulf of Aqaba coastline. The destination offers uninterrupted views of the Red Sea, with its tiered design offering diverse views and perspectives. Emerging from the rugged coastal terrain, the hexagonal pillars are distinctive, yet complementary to the surrounding mountains and flora. Arriving via waterborne transportation to the secluded bay, guests will journey through the natural rock formations before reaching the enchanting entrance of the property. With a focus on fostering original thinking and relaxation, Siranna will offer visitors and residents the opportunity to escape the noise and disruptions of everyday life and surround themselves with like-minded people in an effortlessly chic setting. A signature beach club, spas, and state-of-the-art wellness facilities will be on offer for visitors to unwind. Those seeking a connection with the landscape during their stay will enjoy the winding discovery trails via foot or horseback to explore where the sea, mountain, and wadi meet. Sophisticated dining and entertainment options will also satisfy a wide range of tastes and interests among guests. The guiding principle underpinning the development is to ensure minimal intervention in nature, where thoughtful and deliberate techniques will be used to preserve the surrounding landscape. The architecture will pay homage to the heritage of the local area and seamlessly blend into the adjoining mountain and wadi. Siranna is another example of NEOM’s uncompromising efforts to create spaces in nature that support sustainable future living and …

NEOM announced its latest luxury coastal tourism destination Epicon, located on the Gulf of Aqaba.  Epicon aims to set a new standard of hospitality and architecture. Rising from NEOM’s desert landscape like a glistening mirage, the property will feature two striking towers, one 225 meters tall and one reaching 275 meters. The towers will be home to an ultra-premium 41 key hotel and luxury residences that comprise of 14 suites and apartments. A short distance from the hotel is the Epicon resort, which blends tranquility with indulgence and features 120 rooms and 45 stunning residential beach villas. Designed as a gateway to the future, Epicon provides an opportunity to escape the stresses of the everyday. Whether relaxing at the beach club, visiting the spa for bespoke wellness treatments, exploring the surrounding nature, participating in one of the many watersports on offer, or dining at destination restaurants for an unforgettable culinary experience, Epicon has been conceived to meet the full array of guest and resident needs. A highly attractive visitor destination and an optimum place to live and thrive, Epicon’s guests and residents can expect a truly immersive and life-affirming experience. The luxurious residences and beach villas aim to deliver new levels of livability through cutting-edge innovations, world-class services and first-class experiences, positioning the resort as a benchmark for iconic living. Guests and residents of Epicon will enjoy unrestricted access to world-class facilities, complemented by views of one of the most desirable shorelines in NEOM. Amenities include a state-of-the-art gym, library, workspaces, pools and lounges. News of Epicon follows the recent announcement of Leyja, NEOM’s sustainable tourism destination set within a magnificent natural valley. The extensive range of experiences and activities …

Marriott International Inc. announced its agreement with NEOM to open two luxury properties in Trojena, NEOM’s mountain destination located in the north-west region of Saudi Arabia. The agreement includes Saudi Arabia’s first W Hotel, and a JW Marriott property. “We are excited to work with NEOM to develop these two exciting properties in one of the most highly anticipated developments in the world,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International. “W Hotels continues to redefine the luxury hospitality sector, and NEOM is an ideal fit with its vision centered around innovation, creativity, design and exploration, while JW Marriott, one of our flagship brands, will bring its legacy of extraordinary hospitality, thoughtful design and enriching experiences.”

Second edition of NEOM Beach Games will host over 800 athletes and staff members from around the world for five international sports events, commencing on October 21, 2023. NEOM Beach Games will host Super League Triathlon NEOM, NEOM Beach Soccer Cup, NEOM FIBA 3×3 Challenger 2023, NEOM Titan Desert Saudi Arabia, and NEOM IFSC Masters. The Games will commence with the Grand Finale of short course Super League Triathlon NEOM on October 21, closely followed by a NEOM Beach Soccer Cup competition. Following that, will be a three-day international NEOM FIBA 3×3 Challenger basketball competition. The renowned NEOM Titan Desert Saudi Arabia desert mountain bike race will return to the region for the second time on November 14, featuring 230 male and female riders for a four-stage event, covering 80-120 kilometers per stage. The Games will culminate with the introduction of an international sport climbing event, NEOM IFSC Masters, featuring world champions and Olympians from November 22-24. Jan Paterson, Managing Director of Sport at NEOM, added: “We are excited once again to be hosting the NEOM Beach Games, and it is a privilege to work with national federations and international rights-holders as we aspire to be a natural home for global sports events. The inclusion of the International Federation of Sport Climbing in this year’s games is exciting, aligning with our goals to build a high-performance culture and inspire the next generations of athletes across the Kingdom.” This year’s event will see the introduction of the NEOM Beach Games Volunteers Program, with 50 volunteers from the NEOM community helping to ensure a smooth and enjoyable event for all spectators and athletes. The program is open to those aged 18 years …

NEOM announced JLS Yachts has been appointed as a ‘key partner superyacht agency’ for Sindalah, NEOM’s luxury island development. Rising out of the crystalline waters of the Red Sea off Saudi Arabia’s northwestern coast, Sindalah will define a new dimension of exquisite bespoke travel. Set to open during 2024, Sindalah will be NEOM’s first tourism destination, offering visitors an idyllic luxury lifestyle experience. Sindalah is one of NEOM’s 41 islands, which will be home to a world-leading yachting ecosystem with more than 5,000 berths. NEOM’s partnership with JLS Yachts will support Sindalah’s vision of becoming a global yachting destination, with the island located just 17 hours’ sailing from the Mediterranean. The agency’s office within the island’s marina will provide a comprehensive range of world-class services for the comfort and pleasure of the yachting community, including berthing, provisioning, bunkering, customs clearance, transportation and travel arrangements. The appointment of JLS Yachts as NEOM’s second official yachting partner, follows the June 2023 announcement that Monaco-based BWA Yachting would be establishing an office at the Sindalah marina. Leveraging its service excellence and its established presence in the Arabian Gulf region and Indian Ocean, JLS Yachts will bring its regional expertise to Sindalah as it prepares to welcome the world’s most discerning superyacht clientele during 2024. With a comprehensive understanding of the complexities of the Middle Eastern marine environment and an unwavering commitment to going the extra mile for their clients, JLS Yachts has uniquely positioned itself as the ‘one-stop’ agency for all marine requirements, in the process setting a new benchmark of excellence in the Arabian Gulf region. Antoni Vives, Chief Urban Development at NEOM, said, “Sindalah will demonstrate to the world another level …

Kerten Hospitality will enter its House Residence brand in Oxagon, home to advanced and clean industries in NEOM. This move will further Kerten Hospitality’s ambitious expansion across the Kingdom of Saudi Arabia. The upscale 200-unit serviced apartments, at the heart of Oxagon’s first residential community, is set to open its doors in 2025. Reimagining the traditional industrial city, Oxagon is creating a new paradigm for urban living. Offices, world-class recreational and sports facilities, next-generation mobility solutions, and unique hospitality and retail concepts are all seamlessly integrated within communities, in harmony with nature. Marloes Knippenberg, CEO of Kerten Hospitality, said, “We are envisioning a transformation in the concept of living. The House Residence in NEOM’s Oxagon is more than just a project – it’s a statement of intent to catalyze the evolution of our habitats, foster thriving communities, and redefine the human experience. Our alliance with NEOM at Oxagon marks a crucial step as we contribute to the extraordinary transformation of Saudi Arabia. As the nation unfolds its tourism potential, we stand on the brink of a new era of global exposure. NEOM is set to be the beacon guiding this transformative tide, and our aim is to anchor the vibrant communities being built in Oxagon.” Vishal Wanchoo, CEO of Oxagon added, “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighbourhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we’re building here at Oxagon.” Chris Newman, …