Tag Archives: Mamoun Hmedan

Mamoun Hmedan in his remarks stated how through their 54 million users they had researched on the traveller trends and behaviours over the past 13 months and found that the longer period of vacations by bigger families would take more time to return instead the travellers in the new world of today consist more of millennials, couples etc. the travel period shift from longer  2 to 3 week holidays to shorter holidays; multiple destinations turned to single destinations with a much shorter travel time and fewer days on vacation such as 3 to 4 days and outdoor destinations. The momentum for travel still exists but outcome or trends have changed. “UAE winter campaign was a good example that drove in tourists during the festive season, this approach resonated very well with travellers. I feel that 2021 will end on a better recovery close to 50% of 2019 but potentially we see early 2022 or 2023 to be more akin to 2019 over the research that is currently being passed on. With vaccinations happening we are going to see it happening faster but it all depends on the governments, travellers and bookings. Earlier on in the pandemic, they predicted a totally different picture of how to post covid will be with aircraft and how they will attend to passengers but now things are different. For us in metaspace where we work with everyone in the industry we ensured that provided the customers with the right information. It was necessary to keep our customers informed of all the necessary protocols, procedures, health passports etc – we provided relevant content for them.”

Wego has signed deal with Singapore Tourism Board (STB) Middle East to reimagine travel in Singapore and invite travellers from the GCC to visit the country once the borders are fully open. As countries are reopening their borders and aim to vaccinate the population in the fight against coronavirus, people are gearing up to travel again. Singapore has also started their vaccination drive by rolling out the vaccines amongst healthcare workers, followed by elderly and now to all residents. Singapore has enough vaccines for its 5.7 million population. Wego and Singapore Tourism Board Middle East are working closely to raise awareness about reimaging the future of travel in Singapore through fresh and innovative experiences that will ignite travelers’ passions. The new initiative ‘SingapoReimagine’, prompts audience in the Middle East to reimagine how travel will be like through Singapore’s reimagined offerings, which will be available across Wego’s diverse targeted marketing channels. The country provides its visitors a safe and seamless travel experience through its initiative SG Clean Quality mark, which requires tourism establishments to adhere to stringent levels of hygiene and sanitization as well as Safe Management Measures (SMMs). The city has been reporting low cases over the past few months. A recent Brand Health Study, conducted by STB’s appointed market research company Ipsos, revealed that confidence in travelling overseas for leisure and business has been steadily increasing, with 76% of leisure travelers and 90% of BTMICE travelers indicating they are likely to travel in the next 12 months, if possible. Singapore is a city known for its great food, authentic culture, all around family friendly atmosphere and world-class attractions which have always been attributes that attract GCC tourists to the …

Wego partners with the German National Tourist Office, Gulf countries (GNTO) to invite travellers to discover the destination of Germany and virtually explore its amazing attractions and hidden gems. Until it is safe to travel again, Wego brings the world to you in the comfort of your home. With the message ‘dream now – visit later’, this joint partnership with ‘Wego’ introduces the global campaign ‘#DiscoverGermanyFromHome’ to tomorrow’s travellers in the GCC by providing them with inspiring and informative content, virtual experiences in its 16 federal states, Spotify playlists, an interactive map, quizzes, recipes and much more to keep their interest in the destination alive until travel is resumed. Speaking of the partnership, Yamina Sofo, Director Sales & Marketing, German National Tourist Office, Gulf countries (GNTO) commented, “The Gulf region is among the Top 20 of the most important source markets to Germany and the third largest source market outside Europe. Our partnership with Wego is a great opportunity to highlight that Germany ticks all boxes of the GCC travellers aiming for wellness and recreation, nature and sightseeing or simply for entertainment and shopping, while enjoying high quality services, great value for money, luxury accommodation and facilities.” Mamoun Hmedan, Managing Director, MENA and India, Wego, said, “We are bringing the world to our users until it is safe to travel again and we’re thrilled to partner with GNTO to promote one of the most beautiful European countries. Germany entices tourists with its rich and vibrant nature and culture; it’s a must-see destination for everyone.”

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), announced its partnership with Oman Ministry of Tourism, to promote Oman as the destination of choice for GCC travellers and drive more visitors to the country. The partnership will facilitate activities in the GCC region to promote tourism to Oman with the spotlight on the trending destinations in Oman, including Muscat, Salalah, Sohar, Khasab and Duqm. Through this collaboration, Oman Ministry of Tourism will generate brand and destination awareness positioning Oman as a friendly, beautiful, cultural and one of the top historic destinations in the region. Wego will also present an informative guide of the accessible places in Oman during the summer period and highlight some of the hidden gems to explore.  From sightseeing to the historical forts and castles, diving and snorkeling, the mesmerising beaches in Musandam and the beauty of Salalah, Oman ensures to have activities for families, couples, adventurers and explorers. Mamoun Hmedan, Managing Director, MENA and India, Wego, said, “We are delighted to partner with Oman Ministry of Tourism, to showcase what Oman offers from a wide array of activities, adventure and wonderful experiences to discover all year round. We’ve been witnessing an increase in the number of searches in Q1 2019 compared to 2018 from Saudi Arabia, UAE, Egypt, Kuwait, Qatar and India. We will be working closely with Oman Ministry of Tourism through this campaign to expand the searches from GCC market.” Salim Bin Adey Al Mamari, Director General of Tourism Promotion, Ministry of Tourism, said, “Our latest partnership with Wego is the result of our efforts to connect with a platform that is capable of effectively promoting Oman’s tourism …

Dubai-based international incentives provider, the ENTERTAINER, and Wego, the largest online travel marketplace in the Middle East and North Africa, announced a partnership that gives Wego users access to exclusive offers across the dining, leisure, entertainment and beauty sectors. Travellers using Wego’s offers on the metasearch engine’s iOS and Android Apps will now gain access to hundreds of 2-for-1 ENTERTAINER offers. These offers, cherry-picked for their relevance to the MENA traveller, can be redeemed across a number of global locations via the Wego App. Members can benefit from these offers at select lifestyle business outlets in the UAE, Bahrain, Qatar, Oman, Saudi Arabia, Kuwait, the UK, Singapore, Malaysia and Bali. Donna Benton, Founder, the ENTERTAINER, said, “Our partnership with Wego only further highlights what we believe in – appealing to all digital travellers. We want to ensure that they experience some of the best restaurants, spas and leisure activities, stress-free and at great value”. Mamoun Hmedan, Managing Director—Middle East, North Africa and India, Wego said, “This partnership is in line with our constant endeavour to give users, from around the world, the best travel shopping experience. Adding the ENTERTAINER bouquet of offers to the Wego offers regular selection of curated discounts and deals whilst reaffirming Wego’s commitment towards deepening its bond and engagement with existing users. Today, these users can avail great offers even when on holiday, rather than just securing bargains on flights and accommodation (which are booked pre-trip). Since Wego is the MENA region’s top travel App, we believe that it is best positioned to act as the natural distribution partner for the ENTERTAINER.” Tony Marshall, Head of Travel, the ENTERTAINER added, “We’re proud to be increasing the …

Huawei Consumer Business Group (CBG) has partnered with Wego to integrate the travel app into Huawei smartphones. The new Huawei devices in the Middle East will come pre-installed with the Wego app, which will help simplify travel shopping experiences for Huawei device users. “The world of travel and hospitality has entered a new era of m-commerce, as more than 60% of travellers rely entirely on smartphone applications when making their travel plans. Pre-installing the Wego app into smartphones is part of our continuous efforts to enable these travellers to get the best deals and options when shopping for their holiday,” said Mamoun Hmedan, Wego Managing Director for MENA and India. “Huawei was an obvious choice for us to partner with; given the company’s global pedigree, strong resonance with the customers, and immense R&D capabilities.” Starting May this year, all Huawei smartphones EMUI 5 and above bundled with the Wego app will be made available across stores in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Kuwait, Iraq, Egypt, Lebanon, Jordan, Morocco, Algeria, Tunisia and Pakistan. “We are excited for this partnership as Wego has been a market leader, bringing seamless travel services to the MENA region. Now Huawei device users can access Wego through one click as Wego would be available on all Huawei device EMUI 5 and above,” said Managing Director, Huawei Consumer Cloud Services. Huawei mobile services ecosystem has been simplifying device users’ daily life through technology by providing device user best in class travel services.

At the Arabian Travel Market in Dubai, Wego revealed the ‘MENA Traveller Destination Leaderboards’ that showcases the relative popularity of global destinations amongst travellers based in the MENA region. As the largest online travel marketplace across the MENA region, Wego users shop for tens of millions of trips each quarter and it’s this flight and hotel search data that has been analysed to determine the destination rankings. The leaderboard announced today is for Q1 2018 and subsequent updates will be released shortly after the close of each quarter. Egypt retains its top ranking in Q1 2018 as the most popular destination for travellers, from across the MENA region. “MENA travellers are lured by the culture, scenic attractions, and incredible food that can be experienced in Egypt”, said Mamoun Hmedan, Managing Director – MENA and India, Wego. The Kingdom of Saudi Arabia retains its second ranking and received a steady mix of business, expatriate and religious travel. India at the third position and Turkey at the fourth slot stepped up one rung each in the destination leaderboard for Q1 2018 vs Q1 2017, while UAE fell from the third to the fifth position. Despite the overall drop, Dubai remains a popular destination for MENA travellers. The biggest gainer in Q1 2018 was Oman which jumped a massive 9 places to #15, an improvement likely related to the opening of a new airport in Muscat and a host of new hotels and other facilities opening in the Sultanate.

According to a recent Pricewaterhouse Cooper report, global megatrends and their impact on the Middle East’s travel and tourism industry, highlight that travellers in the GCC now do the majority of their holiday research and booking on smartphones and tablets. Smartphone usage for the GCC markets is among the highest in the world, 78 per cent in the UAE and 77 per cent in Saudi Arabia. Due to the ubiquity of high-speed mobile internet, travellers can easily access mobile applications to book flights and hotels online, and compare online reviews. Wego, a leading travel search website for GCC travellers living in the Middle East, was the first to enter the MENA region by launching fully localised services to meet the needs of a new generation of travellers wanting to shop for and book flights and hotels on their smartphones. “The response from GCC countries to Wego’s fully Arabised websites and mobile apps has been overwhelming,” said Mamoun Hmedan, Wego Managing Director of MENA and India. “Wego has grown rapidly to become the most popular and trusted travel search service in the region with over 10 million monthly visits.”