Tag Archives: key market

It was revealed that Spain recorded 56% increase of GCC travellers in 2023 compared to 2019 with a 33% increase compared to 2022. Saudi Arabia can be presented as the prime example of this growth, with more than 100% increase 19-23 and with a 92% increase in 23-22, the total number of Saudi tourists has surged up to 182 thousand, surpassing UAE as the main GCC market for Spain, and consolidating its status and the country’s vision for 2030. United Arab Emirates, Qatar and Kuwait follow after with this trend. The total number of GCC residents visiting Spain in 2023 reached 434 thousand, with an average stay of 8.6 days and a notable increase in expenditure. Factors such as good weather, family-friendly environments, and cultural resonance including the great arab legacy attract GCC travelers to Spain. Looking ahead to 2024, Spain aims to further consolidate its position as a top destination for Middle Eastern travelers through marketing campaigns, strategic alliances and multiple events. In line with this, Spain Tourism recently concluded a successful roadshow across Saudi Arabia, Kuwait, and the UAE, showcasing various regions and offerings of Spain to travel trade partners. The event facilitated networking and collaboration opportunities, emphasizing Spain’s commitment to providing unforgettable experiences for Middle Eastern travelers. Commenting on the success of the roadshow,Daniel Rosado, Director/Tourism Counsellor at Spain Tourism, expressed enthusiasm, stating, “We are delighted with the positive response and engagement we received during our roadshow in Saudi Arabia, Kuwait, and the UAE. These regions hold immense potential for Spanish tourism, and our collaboration with travel trade partners has strengthened our commitment to providing unforgettable experiences for Middle Eastern travelers.” The roadshow aligns with Spain Tourism’s broader …

According to the survey conducted by Mabrian, tourist destinations in the Middle East and Asia are gaining in importance, especially Turkey, the United Arab Emirates, and Thailand. As for closer proximity tourism, Georgia, Armenia, and Kazakhstan have now become part of the top 20 preferred destinations for Russians in 2022. The study is based on an analysis of the hotel demand of the Russian travelers and the average hotel room price in the more than 700 destinations worldwide during 2022, comparing with 2019 trends. To do it, the Mabrian’s team has used its Travel Intelligence platform to analyse the more than 2 million reviews posted by Russians and the published hotel prices in the main OTA’s (Booking, Expedia and TripAdvisor) for these two years. According to Carlos Cendra, Director of Marketing & Sales at Mabrian: “As one of the largest source markets for international tourism over the last 20 years, the Russian market plays a crucial role in the global travel industry, and in recent times it has become essential for destinations and companies to understand their evolving trends and preferences. Our study shows that the Russian travel market has been deeply impacted with current situation. Much less travelers and a changing profile with tourists exploring new destinations in the Middle East, Asia, and neighboring countries all of which seem very keen to capture market share by welcoming Russian travelers.” Meanwhile, the classic European tourist destinations, including Italy, Germany, France, Spain, and Greece, have had the most significant negative impact based on the current situation, showing a drastic decrease in the presence of Russian tourists who used to frequent these destinations in 2019. Of all the countries impacted, Italy has …