Tag Archives: GNTO GCC

The German National Tourist Board (GNTB) presented a campaign update for their vision of ‘Making Tourism More Sustainable’ to GCC travel professionals at Arabian Travel Market (ATM) 2023. Under the slogan, ‘Germany, simply inspiring’, GNTB is focusing on the sustainable related aspects across a number of tourism segments, which include: Embrace German Nature, highlighting natural landscapes and activity holidays; Historic Modern Germany, promoting cultural heritage and 51 UNESCO World Heritage sites, with a spotlight on traditions and customs of rural regions. And thirdly, their Feel Good – Sustainable Travel in Germany campaign, emphasising how to enjoy an environmentally friendly holiday in Germany. “We aim to make a meaningful contribution towards climate change mitigation, supporting Germany’s commitment to net zero, as well as driving increasing numbers of environmentally aware, inbound GCC tourists,” said Yamina Sofo, Director at the German National Tourist GCC Office (GNTO GCC), an affiliate of the German National Tourist Board (GNTB). “We want to present Germany as an all-year-round destination, that is not only sustainable, but diverse, accessible, inclusive, resilient and viable for the future,” she added. The GCC region is now Germany’s top performing inbound source market in Asia and Australasia, with 404,707 GCC guests generating almost 1.13 overnight stays during 2022, representing an increase of 117.6%, compared with the same period in 2021. “These figures confirm that Germany continues to be a preferred tourism destination for GCC visitors and unspoilt nature and careful use of resources are clearly becoming increasingly important to them. We also want to encourage longer stays in order to reduce the carbon footprint per travel day,” said Sofo. Germany boasts more than 350 spa and health resorts and the GNTB is focusing …

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