IFEMA MADRID is launching a new project to increase its commitment to cultural and leisure events in the capital. The latest innovation is Fiesta Flamenca by IFEMA MADRID Live, a selection of prestigious flamenco shows scheduled to coincide with major trade events. The shows will be an ideal opportunity for visitors, exhibitors, and the general public to enhance their stays in Madrid and enjoy a gastronomy featuring high-quality Spanish products. The new project is provided by SO-LA-NA Entertainment, the world’s leading producer of flamenco events, which has been organising international flamenco projects as a cross-cutting area since 2011, supporting international appreciation of Spanish dance, art and culture. The company has succeeded with international projects such as Las Minas Puerto Flamenco, Faro, Summer Flamenco Experience, and the prestigious Flamenco Real cycle, with more than 400 shows at the Teatro Real in Madrid since 2018, and since 2022, it has been working internationally. The producer became a world leader with Authentic Flamenco, with three simultaneous international tours co-produced with the Teatro Real and Fever, taking flamenco to 15 countries in America, Europe, the Middle East, Asia and Oceania, with more than 450 performances to great public acclaim. Fiesta Flamenca will premiere at IFEMA MADRID Live within the framework of Fruit Attraction 2023, a flagship, extremely international fair that will bring together more than 1,800 companies from 47 countries, including the institution’s most important and most international fairs and more than 89,000 trade professionals from all corners of the earth. The show “Origin” will premiere on 3, 4, and 5 October, a show starring one of the world’s best dancers or “bailaores” – Eduardo Guerrero – accompanied by a cast of seven prestigious …
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