Tag Archives: Dubai sports hub

Global events serve as springboards for boosting sports tourism in Dubai

With a diverse calendar of international sports events combined with a range of world-class infrastructure and facilities, Dubai’s sports sector has emerged as a key driver of growth for the city’s tourism industry, attracting both players and fans from around the world and further enhancing Dubai’s position as a multi-faceted destination. What sets Dubai apart as an attractive sporting hub is the superior spectator excitement and experience shared by visitors and residents from over 200 different nationalities; access to tournaments featuring the world’s best sporting icons; year-round availability of world-leading sports venues such as stadiums and golf courses; tourism infrastructure such as hotels catering to the varied visitor profile, in addition to the unique destination offering. As a testament to the growth of sports tourism, even international sports brands continue to choose Dubai as the launchpad for major initiatives. Dubai’s Department of Economy and Tourism and top global brand, adidas, recently signed a Memorandum of Understanding (MoU) that enables Dubai’s residents and visitors to access a range of lifestyle, retail and sports events and activations to encourage everyone to adopt a healthier lifestyle while prioritising their safety and well-being. His Excellency Saeed Hareb, Secretary General of Dubai Sports Council, said: “Dubai, without a doubt, is a leading sports destination – not just in the region, but also globally, thanks to the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and the guidance of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, and His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, …

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