Tag Archives: DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) signed a Memorandum of Understanding (MoU) with Franco-Dutch airline Group Air France-KLM, forging a strategic partnership that will enhance connectivity between Abu Dhabi and Europe further positioning the emirate as a preferred tourist destination. The signing ceremony, held at the Louvre Abu Dhabi, was attended by HE Saleh Mohamed Al Geziry, Director General of Tourism at DCT Abu Dhabi; Angus Clarke, Chief Commercial Officer of Air France-KLM; Olivier Piette, Senior Vice President – Network of Air France; and Maureen Bannerman, Chief Commercial Officer of Abu Dhabi Airports. The partnership expands Abu Dhabi’s global connectivity through daily flights to Paris, whose flagship carrier Air France is a Skytrax Top 10 airline. Furthermore, the MoU reinforces Abu Dhabi’s goal to attract more than 24 million visitors by the end of 2023 and its commitment to build on its destination awareness. Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi said: “This partnership signifies DCT Abu Dhabi’s commitment to promote, protect and progress the tourism sector of Abu Dhabi and elevate the emirate’s status as a global destination. By fostering long-term partnerships with trusted international carriers, we are enabling visitors from around the world to visit and witness our rich heritage and diverse culture. This increased connectivity not only enriches the experience for travellers but also positions Abu Dhabi as an additional access point to the East”. Angus Clarke, Chief Commercial Officer, Air France-KLM, added: “We are proud and privileged to be working with DCT Abu Dhabi on this new venture. Abu Dhabi is emerging as a truly global aviation centre, catering to millions of passengers …

Abu Dhabi’s unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022. DCT Abu Dhabi’s research reveals that culture was the primary reason for travel for almost half (47 per cent) of international tourists. With the rise of the culture-seeker segment, about 4 million visitors are expected at DCT Abu Dhabi’s cultural sites this year – more than one million additional visitors compared with the previous year. His Excellency Saood Al Hosani, Undersecretary at DCT Abu Dhabi, said the plans to promote and protect the emirate follow a strong 2022 performance that demonstrated innovation, resilience and integration of Abu Dhabi’s culture and tourism sectors. His Excellency Al Hosani said: “With culture at the heart of everything we do, we have set bold and ambitious targets for 2023 as we promote, protect and progress Abu Dhabi and share it with the world. We are proud to share some of our 2022 results, which powerfully demonstrate how we re-ignited the engine of growth through resilient culture and tourism sectors, with visionary leadership and key partnerships across the different creative industries. “We are progressing Abu Dhabi by creating new job and career opportunities and enabling growth across the culture sector throughout the culture and creative industries (CCI) while enabling business and leisure tourism to thrive. Our purpose is to share Abu Dhabi with the world and enrich lives.” With the promotion and protection of culture central to its mandate, DCT Abu Dhabi is building on the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the UAE’s Founding Father, to strengthen national identity, nurture talent, create better awareness of Emirati heritage and …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted a series of events in major cities across the GCC including Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain and Oman to launch the highly anticipated SeaWorld, Yas island, Abu Dhabi, and Experience Abu Dhabi’s ‘One Summer Isn’t Enough’ offering, in partnership with 20 key stakeholders including hotels, city attractions, and agencies. The roadshow provided GCC travel trade professionals with the opportunity to learn more about the various attractions and experiences that Abu Dhabi has to offer as well as the emirate’s new promotions and travel products. Highlights included SeaWorld Yas Island, Abu Dhabi, the latest addition to Abu Dhabi’s tourism landscape, which promises to offer an unparalleled experience to visitors when it opens on 23 May. Abdulla Yousef, Director of Travel Trade and Market Development at DCT Abu Dhabi, said: “This GCC roadshow will be an effective tool for promoting the new, highly anticipated SeaWorld Abu Dhabi, as well as Abu Dhabi’s exciting summer season offers, providing an ideal opportunity to showcase our family-friendly offerings and luxury experiences to families and visitors from across the GCC. With the Kids Go Free and Stay More, Pay Less offers, and with our location just a short flight away, we are confident that the emirate will be recognised as a top destination for families and friends looking to create memorable summer vacation experiences. We look forward to welcoming visitors to Abu Dhabi and showcasing all that our vibrant city has to offer.” Located on the emirate’s entertainment hub Yas Island, alongside popular attractions Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World Abu Dhabi, this state-of-the-art theme …

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a Memorandum of Understanding (MoU) with (ADNEC Group, owner and operator of the largest exhibition venue in the Middle East, the Abu Dhabi National Exhibition Centre, in a strategic step towards its future business development strategy. The newly formed ADCEB and ADNEC Group Joint Fund is a continuation of ADCEB’s strategy to harness public-private partnerships to drive increased B2B events and incentive travel in the emirate. The fund will provide additional financial incentives and support to corporate meeting planners and incentive houses, while simultaneously reiterating that Abu Dhabi is a safe destination that is fully open for business tourism. The partnership will combine the joint marketing efforts of ADCEB and ADNEC Group to raise awareness of the emirate’s readiness to host large Meetings, Incentives groups. H.E. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “This partnership with ADNEC Group is a tremendous step in further solidifying our position as a leading global destination for business events of all kinds. With ADCEB’s experience and expertise and ADNEC Group’s impressive portfolio of event, tourism and hospitality assets, together we can create the ultimate destination package that showcases the best of the emirate and attracts ever greater numbers of large-scale and high-profile events to Abu Dhabi.” Humaid Matar Al Dhaheri, Managing Director & Group CEO of ADNEC Group, said: “We are pleased to partner with the Abu Dhabi Convention and Exhibition Bureau to launch the joint fund for organisers of international corporate meetings and events, who are interested in holding their events at the Abu …

Abu Dhabi convention and exhibition bureau (ADCEB) will educate corporates, associations, event organisers, MICE agencies, and other industry stakeholders in South Korea about Abu Dhabi’s strong MICE proposition, highlighting it as a dynamic global destination for business events. Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “We are excited to open our first representative office in South Korea to further establish Abu Dhabi as a premier destination for meetings, incentive travel, conferences, and exhibitions. As we remain focused on progressing the emirate, growing our network of international offices will help us expand Abu Dhabi’s reach in newer markets. With the recent easing of travel restrictions in South Korea, we anticipate great demand for outbound MICE travel, making it the best time for us to establish our presence in this market.” In recent years, ADCEB has accelerated its financial and non-financial support towards strategic business events, which includes the launch of Advantage Abu Dhabi 2.0, an enhanced subvention programme that offers event organisers an array of support throughout the event planning cycle, comprising financial assistance and destination-driven value-adds. ADCEB continues to build strategic partnerships that ensures event objectives are met with world-class experiences for both planners and attendees. Earlier this year, ADCEB formed a strategic partnership with Etihad Airways, to further bolster support for MICE travel groups travelling to Abu Dhabi. Through this collaboration, ADCEB can offer eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE travel group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients who host their business events and incentive …

Leading growth and transformation consultancy Prophet announced the launch of the destination brand and launch campaign for Abu Dhabi Department of Culture and Tourism (DCT). Armed with the desire to position Abu Dhabi as more diverse, open and progressive, and to better promote the emirate’s heritage and culture, DCT engaged Prophet to design a destination brand and campaign that could work to inspire, excite, restore and welcome the world to enjoy its unique offering. “Abu Dhabi has been developing rapidly and it was our job to tap into the essence of this fascinating place and design a brand and campaign to share with the world,” said Jessica Holdcroft, partner at Prophet who led the strategy on the project. “We took a customer-centric, data-led, approach to developing the brand, starting with a deep immersion in all that Abu Dhabi has to offer – both the tangible and the intangible – and to see first-hand the diversity of experiences on offer.” The new campaign: Experience Abu Dhabi. Find Your Pace has now been unveiled in Abu Dhabi, the GCC, France, the U.K. and the U.S. Celebrating its Emirati heritage and seamlessly connecting it to the living culture offered by the Saadiyat Cultural District – home to the Louvre Abu Dhabi – and Yas Island’s exciting theme park and waterfront attractions, the destination campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences, at their own pace. From the positioning and messaging, to the verbal and visual expression, the campaign was designed to support Abu Dhabi’s growth ambition to be among world-class destinations of choice,” said Clive Rohald, partner and executive creative director at Prophet. “In order to bring the new tourism destination …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a strategic partnership with WebBeds, one of the world’s leading providers of accommodation and ground product distribution services to the travel industry. The strategic partnership, which was announced at this week’s World Travel Market (WTM) 2022, will help drive awareness of Abu Dhabi among WebBeds’ network of travel agents and partners. Through a series of webinars, roadshows and trade fam trips, the partnership will educate travel agents about Abu Dhabi by showcasing the inspiring, exciting and restorative experiences that can be enjoyed during a visit. The new strategic partnership with WebBeds will pave the way for the two entities to work together to increase WebBed’s product portfolio and inform its trade professionals about Abu Dhabi’s unique blend of experiences and events on offer for travellers throughout the year.  With an action-packed calendar of 180 events, including the debut of The Lion King stage show in the Middle East, and the biggest impressionist art exhibition outside of Europe at Louvre Abu Dhabi, there has never been a better time to visit the UAE capital. His Excellency Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “We’re delighted to announce our new partnership with WebBeds, which will enable us to showcase Abu Dhabi’s attractiveness as an all-in-one destination with year-round experiences that inspire, excite and restore. Collaborations with key partners unlock global markets and this one will allow us to connect with WebBeds’ valued travel agencies and product management network to welcome more visitors each year.” Amr Ezzeldin, WebBeds President – Middle East and Africa, said: “We’re pleased to be working with DCT Abu …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced a partnership with Hotelbeds, global leaders in the TravelTech space, to encourage travel agents to promote Abu Dhabi across key and emerging markets as a leading tourist destination. The strategic partnership will drive further awareness of Abu Dhabi among Hotelbeds’ network of travel agents and partners. The partnership also opens up opportunities for the two entities to work together on roadshows and meetings with travel partners, as well as collaborate on initiatives to promote attractions and events in Abu Dhabi. Additionally, the partnership will promote Abu Dhabi’s ESG initiatives through Hotelbeds’ existing projects such as the ‘Green Hotel Programme’. Designed to identify and promote officially certified properties as sustainable accommodation, Hotelbeds’ Green Hotel Programme is part of a pledge to offer solutions for destinations to participate in the travel industry’s path towards sustainability. The 12-month partnership, which was announced at World Travel Market (WTM) 2022 in London, will help drive further awareness of Abu Dhabi as a destination that is unique in the diversity of thoughtful and enriching experiences it offers, among consumers and trade partners. HE Saleh Mohamed Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “We are delighted to announce the extended partnership with Hotelbeds, which will further boost Abu Dhabi’s attractive offering. Hotelbeds is a key global partner for DCT Abu Dhabi, and we look forward to working with them closely over the next year to showcase Abu Dhabi and welcome visitors to find their own pace and explore all that it has to offer.” Joseph Sheller, Head of Global Destination Marketing at Hotelbeds, said: “Our partnership with Abu …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the Statistics Centre – Abu Dhabi (SCAD) have signed a Memorandum of Understanding (MoU) to boost critical decision-making through Artificial Intelligence (AI). The agreement facilitates access for DCT Abu Dhabi to use SCAD’s AI-based Induction and Foresight Platform, which will contribute to supporting research and future planning to achieve strategic objectives. H.E. Saeed Ali Obaid Al Fazari, Executive Director of the Strategic Affairs Sector at DCT Abu Dhabi, and H.E. Badriya Abdullah Obaid, Executive Director of the Foresight and Communication Sector at SCAD, signed the agreement during their organisations’ participation at GITEX Global 2022. H.E. Al Fazari said: “This agreement represents an important step towards the use of AI solutions in our strategic planning, which will allow us to achieve our objectives for the culture and tourism sectors in Abu Dhabi. With this, we are showcasing the power of long-term public and private partnerships in the emirate which focus on digital transformation in line with the UAE Digital Government Strategy 2025. We appreciate SCAD’s collaboration on this initiative and look forward to witnessing the results of this successful agreement.” As part of the agreement, SCAD will provide DCT Abu Dhabi with access to the platform, allowing training for the Department’s employees in ways to leverage data for the development of future plans and strategies. SCAD’s Induction and Foresight Platform includes interactive panels, analytical modules and simulations based on statistical data that allow decision-makers to study the impact of various policies on the economic and social sectors, as well as continue integrating resources across government agencies. GITEX Global 2022 is taking place at Dubai World Trade Centre from …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)  unveiled its new, innovative crowdsourcing platform, which serves as a collaborative, agile, and welcoming tool connecting DCT Abu Dhabi with the world. The unveiling took place as part of the Department’s participation in the 42nd edition of GITEX Global, which runs from 10 – 14 October at the Dubai World Trade Centre. The new Platform complements DCT Abu Dhabi’s five additional data-led projects on display throughout the event. The crowdsourcing platform will be used to implement a complete corporate innovation ecosystem and engage the worldwide community in solving challenges concerning DCT Abu Dhabi’s mandate whilst facilitating access for participants to share new ideas with the Department. The global activation will also support DCT Abu Dhabi’s brand and digital transformation, enhancing regional recognition and focusing on the Department’s efforts to encourage new talents, projects, designs, and ideas through one unified digital platform. Further, through this platform, DCT Abu Dhabi will tap into the vast knowledge of participants to create a wealth of knowledge of significant value. As a result, the competitive benefit for DCT Abu Dhabi can be found in the unexpected solutions that these unique insights will deliver. Additionally, the platform will allow for faster problem-solving while involving the community and driving the adoption and analysis of valuable data. H.E. Adnan Mohammed Alawadhi, Support Services Executive Director at DCT Abu Dhabi, said: “Developing and launching this platform comes in line with the UAE Digital Government’s Strategy 2025, focusing on digital transformation, which is a core priority of DCT Abu Dhabi. We are committed to identifying avenues for faster problem-solving and continually involving the community in projects. In addition …