Tag Archives: Chinese

Saudi Tourism Authority (STA) recently launched the largest integrated travel campaign in China ‘Embark on a Journey of Discovery to Saudi’ at the Shanghai Bund Waterfront with 400 trade partners. The event was attended by Jin Lei, Deputy Director General of the Shanghai Municipal Administration of Culture and Tourism, Alhasan Aldabbagh, President of APAC Markets including over 400 trade partners, media and influencers, and the Chinese public were invited to explore the rich and diverse tourism offerings of Saudi. The campaign marks the largest integrated travel campaign launched by Saudi in China, starting with a week-long Saudi Tourism Exhibition, a celebration of Saudi’s culture, heritage, and natural beauty on the Shanghai Bund waterfront, from 17 to 23 November, inviting guests to experience mystical Saudi through immersive experiences, storytelling, and live performances. So far, the exhibition has welcomed over 80,000 visitors. In addition to the consumer marketing campaign, a series of Saudi experience films have launched on national TV and all major digital China platforms such as Ctrip, Huawei, Mafengwo, and Tencent, reaching and connecting with over five hundred million Chinese citizens.  The films intend to showcase the rich experiences Chinese travelers can look forward to upon visiting Saudi and is further available on VisitSaudi.CN website and STA’s social media channel. Starting from November 17, destination experience videos were launched, enabling digital travelers to visit scenes such as a traditional Bedouin tent complete with camel caravans and stargazing; tour the historic Diriyah, Al Masmak Fortress, and the colorful Souk Al Zel; learn to create Arabian fragrances; fly over AlUla in a hot-air balloon; go on a cross-country adventure in a vintage Land Rover; and snorkel in the Red Sea. Also, how-to …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an advanced language-learning programme, which aims to support the tourism promotion operations carried out by the Department’s regional offices in 10 countries around the world. As part of DCT Abu Dhabi’s strategy to develop skills and competencies, the programme is designed to equip employees in overseas offices with the ability to better communicate, using their host country’s language. This includes six languages that represent Abu Dhabi’s top visitor source markets –  English, French, German, Hindi, Chinese and Arabic. Organised in collaboration with Berlitz International Language Institute, the programme offers a training period of at least two months in Abu Dhabi, and is a part of DCT Abu Dhabi’s series of advanced management training. HE Saif Saeed Ghobash, Undersecretary, DCT Abu Dhabi, said, “Communicating with international markets in their own mother tongue will significantly expand our overseas offices’ reach and the capability to promote Abu Dhabi internationally. We have received a promising response by using the languages of the countries we operate in, proving the importance of providing language classes to our employees to enable them to convey messages and deliver Abu Dhabi’s image to the world effectively. As language is as much about layers of cultural context and national history, this strategy stands as a very powerful tool for tourism promotion.” Mastering local languages is a highly effective tool in tourism promotion, and will further support DCT Abu Dhabi’s global positioning of the emirate as an exceptional destination for visitors and future investors.

Millennium Airport Hotel Dubai sent a team on a special sales mission to China for the 2017 Dubai China Roadshow organised by The Dubai Department of Tourism and Commerce Marketing (DTCM). They visited Shanghai, Beijing, Chengdu and Guangzhou to explore the various colours of China and locate opportunities to extend their hotel business. Dubai is witnessing unprecedented demand from Chinese visitors. China is among the Top 5 source markets for Dubai. Elaborating on the success of the mission, Binu Varghese, Director of Sale and Marketing, Millennium Airport Hotel Dubai, said, “China is a growing market for us and holds strong potential. This year’s roadshow was hugely successful and gave us the opportunity to meet over 300 buyers from four key cities. FIT market development was a key focus for us along with continuous promotion of group business. In addition to highlighting our various offerings to buyers through one-on-one table talk, we got fantastic networking opportunities with local travel industry opinion leaders.”