Tag Archives: AviaReps

AVIAREPS and the World Tourism Organization UNWTO announced a partnership to join forces and support the development and growth of the international tourism sector in selected European UNWTO member countries. This will be achieved through the award of a full-service destination marketing grant and four research grants. AVIAREPS, an Affiliate Member of the UNWTO, will provide a diverse 360° portfolio of destination marketing and research services free of charge to a total of five countries chosen by UNWTO. The UNWTO + AVIAREPS Destination Marketing Grant will include a suite of digital marketing services such as campaign websites, landing pages, webinars, online press conferences, e-learning programmes and virtual events provided via the AVIAREPS Ecosystem. The Digital Ecosystem is AVIAREPS’ brand-new all-in-one marketing hub for the travel industry, which empowers everyone to market their destination and product to a global community online via a platform that combines several digital marketing services into one unified hub. The service portfolio furthermore includes Influencer Marketing services via AVIAREPS’ matchmaking platform Swayfluence, which takes the guesswork out of influencer marketing by making quality connections between brands and influencers for authentic and impactful campaigns. While the pandemic put the travel industry worldwide on hold, AVIAREPS was quick to invest in digital innovations to diversify its service portfolio. Through ongoing consultations with industry leaders, state-of-the-art digital services, that are economical and answer the specific challenges faced by destination marketing organisations, are now available through these efforts. It is hoped that this suite of digital services will be able to benefit all countries and regions to rebound quickly and sustainably following the effects of the pandemic. In addition to the Ecosystem and Swayfluence services, the UNWTO + AVIAREPS Destination …

Malta’s delegation at the AVIAREPS Travel Caravan included DMC’s that promote luxury and MICE travel. Middle East is an emerging market to Malta at present, but once the borders opened, there had been a surge from this market towards Malta. Speaking with Travel TV, Chris Micallef, General Manager Avon Brockdorff Services Limited, “This is a relatively a new market for us, we represent an agency Malta DMC where we specialise in MICE, Events, groups and conferences, meetings as well as luxury travel so it was nice to meet people and showcase what Malta offers in this sector and it does offer quite a lot in this sector and value for money. A lot of people are not aware of the many offerings available in Malta so basically the agents asked questions about what you can do for incentives, is there enough conference space, facilities, hotels, also what I explained was that Malta is a small country its only 27km long and you don’t spend more time there. We also spoke about cuisine which is another attraction of the destination.” Damon Camilleri Allan, Exclusively Malta, a luxury DMC in the Maltese islands shared, “It’s a privilege to be here, it’s a unique situation as we represent luxury travel as well as small group travel what that means is when we say luxury it doesn’t always mean the price tag rather the exclusivity, uniqueness and private nature of the experiences for guests. The uniqueness of our storyline is Malta is the ultimate Mediterranean experience because of our relationship with partners, artisans, farmers etc we can offer exclusivity which no one else can have which we believe our clients from this region would really …

AVIAREPS successfully relaunched its in-person AVIAREPS Middle East Travel Caravan after a 2-year hiatus following the Covid pandemic. Over 110 key travel industry professionals, media and travel influencers attended the Dubai leg of the event which was held on October 11th, 2022 at the Shangri-la Dubai Hotel. The travel roadshow saw key international travel brands and destinations gather under the one roof to meet with the UAE’s and Saudi Arabia’s key outbound travel agencies and meeting and conferencing professionals, to meet one to one to develop new travel packages, itineraries and events tailored for UAE and Saudi Arabia-based travellers. A total of 27 key international partners joined the 2022 edition of the AVIAREPS Caravan including Qatar Tourism Board, The Investment and Development Agency of Latvia, Malta Tourism Authority, The Royal Commission for AlUla, Visit California, Mauritius Tourism Promotion Authority and a host of international hospitality brands, airlines and destination management companies. In addition to meeting leading travel agencies, partners also had the opportunity to meet with popular travel influencers from the region, as well as join an intimate panel discussion industry thought leaders, that included representatives from Emirates Holidays, ITL World and Al Rostamani Travel, where they were updated on the latest travel trends and consumer travel requirements from the region. Glenn Johnston, Vice President Middle East & Global Public Affairs, AVIAREPS commented: “As we head towards a post pandemic world outbound international travel from the Gulf Countries continues to demonstrate a remarkably strong and quick return compared to all other major travel regions around the globe. Within this context it is extremely important and timely to hold such an event. By bringing the UAE and Saudi Arabia’s travel professionals …

AVIAREPS will launch its Middle East Travel Caravan 2022 edition, once again this year today in Dubai and tomorrow in Riyadh.  This is a two day calendar of networking events that brings together leading destination, aviation and tourism brands under one roof. The partners for this year’s travel caravan are Qatar Tourism, Latvian Investment and Development Agency (LIAA) – The National Tourism Board, Malta Tourism Authority, The Royal Commission of AlUla, Visit California, Mauritius Tourism Promotion Authority, SunExpress Airlines, Sunway Hotels and Resorts (Malaysia) and Air Baltic Airlines. This is an opportunity for the travel fraternity to meet with the partners on a one on one basis and share insights, information and collaborate further in future.

AVIAREPS launched its Digital Ecosystem, an all-in-one marketing hub for the travel industry. The AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online via a platform that combines several digital marketing solutions into one unified hub. With only a few clicks, customers can promote their destination, hotel, airline, car rental, cruise line or attraction and reach potential trade partners around the world. The AVIAREPS Ecosystem brings digital marketing solutions such as landing pages, campaign websites, webinars, online press conferences, e-learnings and virtual events under one umbrella. The platform lets clients reach travel trade professionals and media all over the world with specific market campaigns, a multi-country approach or a global campaign. All campaigns are fully customizable to the client’s CI and the user-friendly interface of the AVIAREPS Ecosystem allows the user to easily adjust multiple design themes and components. Users benefit from a single sign-on and from easy access to the browser-based digital marketing services, provided by state-of-the-art technology partners to ensure the best-in-class solutions. Thomas Drechsler, COO Tourism at AVIAREPS, said: “Our digital ecosystem offers easy access to a variety of digital marketing services for the travel industry. By bringing webinars, websites, e-learnings and virtual events under one global umbrella, we simplify digital marketing and expand the potential reach of digital marketing campaigns. Our competent local trade marketers at AVIAREPS help clients design the perfect campaign and assist in selecting suitable content for the campaigns. Thanks to the user-friendly design and browser-based technology, the AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online – no technical expertise is necessary! Be it a landing page, a campaign website, …

AviaReps has been appointed by Latvia’s Spare Travel as the agency to promote travel to the Baltic states, Scandinavia and Finland from the Middle East. The appointment, which has immediate effect, is the result of Spare Travel’s international outreach programme to engage and provide customised, VIP travel solutions for Middle Eastern travellers seeking authentic, unique and bespoke Northern European travel experiences. The appointment is also timely as it was made on the heels of airBaltic airlines’ launch of direct non-stop flights from Abu Dhabi to Latvia’s capital Riga on October 30, 2017. To celebrate the launch, Spare Travel is offering special promotional travel packages to discover Latvia based around the themes of Castles, Chocolate and Culture. Many UAE travel agencies have been quick to offer promotional packages to Latvia as a new must-see destination. The direct flight from Abu Dhabi with airBaltic takes just over six hours, thereby making Latvia perfect for a long weekend getaway.

AVIAREPS is set to launch a series of international roadshows throughout 2017 to major and emerging outbound markets and cities around the globe. AVIAREPS Roadshows confirmed for 2017 include the United Kingdom (London, Cardiff, Birmingham and Manchester) from March 13-16; Italy (Monza, Piacenza and Pavia) from March 28-30; the Middle East (Dammam and Riyadh in Saudi Arabia and Kuwait) from October 15-18; and then a second Middle East roadshow to Dubai (UAE), Qatar and Oman from November 19–22. Additional roadshows planned include: Taiwan (Taipei, Taichung and Kaohsiung) in Q2; Brazil in Q2; and Germany and South Africa with dates yet to be formally announced. Further roadshows in other markets are also expected to be confirmed in the interim. Thomas Drechsler, COO Tourism, AVIAREPS: “We understand that for both large and small entities new market development is essential for long term commercial survival and success. We also understand that investing in a new market is expensive and can take some time to create a return on investment. The launch of the AVIAREPS roadshows allows such entities of all sizes to economically test and engage in a new market, knowing that they are meeting the right people, maximising their time, and as most cases to date have proven, coming away with new business and an immediate return.” The AVIAREPS Roadshows are unique in that they are not brand or destination specific, are open to all entities (both established AVIAREPS clients and otherwise), and provide quality individual meeting opportunities with each market’s leading outbound contractors, product developers, general managers, sales managers, and MICE specialists. The roadshows are open to all national, regional and city tourism promotion boards, hospitality brands, inbound tour operators, aviation …

AVIAREPS has been appointed as market representative, with immediate effect, for the Bahrain Tourism & Exhibitions Authority (BTEA), in Germany, Austria, Switzerland and China. AVIAREPS’ marketing and PR specialists, located within each targeted market, will be responsible for proactively coordinating and developing the authority’s media relations, press events and familiarization trips, and the organization of roadshows and seminars in Central Europe and China based on Bahrain’s unique tourism offering. These activities will also include a major presentation to be conducted at ITB Berlin, the world’s leading travel trade show in March 2017. Thomas Drechsler, Chief Operating Officer-Tourism, AVIAREPS, says: “Our media partners will be pleasantly surprised with the unique and aspirational stories the Kingdom of Bahrain has to tell. Bahrain is a small country packed with many wonders of nature and a unique culture to share with travellers. At the same time, Bahrain boasts an impressively modern tourism infrastructure. We are very excited and honoured about our appointment, and looking forward to representing Bahrain`s interests in both German-speaking Europe and China”. Commenting on the appointment, His Excellency Shaikh Khaled bin Humood Al-Khalifa, CEO of BTEA said, “Although Bahrain has a number of unique offerings for tourists, we noticed that tour operators around the world did not have enough information or packages to push holidaymakers to visit the island. The new representative offices would help bridge the gap and boost visitor numbers to the kingdom.” Yousef AlKhan, Director of Marketing and Tourism promotion at BTEA added “BTEA took a huge step forward by introducing its new brand ‘Ours.Yours.Bahrain’ at the World Travel  Market in London in November 2016. We are now showcasing our new brand outside of the region. ‘Ours.Yours.Bahrain‘ embraces …

AVIAREPS has launched AVIACOLLECT, an online payment solution that allows small to medium offline airlines, hospitality brands, including standalone hotels and resorts, Destination Management Companies (DMCs), and providers of travel services, such as visa application, ground transportation, airport lounge access, car hire, attractions, sightseeing and travel insurance, to economically and effectively extend their international consumer and travel agent sales networks around the world. AVIACOLLECT was launched in response to the urgent business development needs of many small to mid-size tourism related companies to extend their sales distribution channels and presence internationally, in a manner that respects their unique brand, and is cost-effective to ensure a return on investment given limited resources. The payment solution can be used as a white label solution for AVIAREPS clients, allowing them to accept payments in targeted countries with local bank connections and in local currencies. As an AVIAREPS product AVIACOLLECT is naturally supported with in-market on the ground proactive promotion and distribution management by AVIAREPS professionals to established consumer and travel trade networks. AVIACOLLECT is also tailored to the needs of consumers and local travel agents seeking an online one stop information and payment platform, as visitors to the site can book all types of services for travel around the world; including accommodation, airport transfers, tours, airport lounge access and more, and then pay for them all in one online credit card payment. Each AVIACOLLECT portal is also tailored to the consumers and travel agents of each particular market, so that language, currency payments and even visa and other information is specific to that specific country or region. Clients too can tailor seasonal and promotional offerings to each individual market.

Over 50 travel agents and tour operators from Dubai and Sharjah attended the Educational seminar session conducted by Qatar Airways and Orange County. The event took place at Raffles Dubai in association with AVIAREPS the representative for ME region for Orange County. They shared the importance of the destination and the many facilities, language, social etiquette etc to welcome guests from the ME region. Glenn Johnston, Vice President Corporate Communications & Public Relations, GM, UAE/Middle East, AVIAREPS, reiterated key ways to reach out to the clients with the many value added options with the one year partnership with Qatar Airways. They also launched the special privilege e-card for the travel agents and tour operators.