Tag Archives: Angela Rieger

German National Tourist Board’s (GNTB) has launched its latest campaign, German.Local.Culture., on the back of a successful Arabian Travel Market (ATM 2021) participation which stimulated strong interest from GCC travel representatives. As one of Germany’s top three source markets, which registered more than 1.6 million overnight stays in 2019, the GCC is a key focus for the tourism board, who led a delegation of six tourism partners during the first live travel exhibition in Dubai this week. “The relationship between the GCC and Germany remains extremely strong, and with the announcement earlier about changes to quarantine regulations, we are optimistic for a swift traveller recovery from the region,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB. “The new campaign, German.Local.Culture., will not only showcase the very best that Germany and our regions has to offer, but will further showcase the destination as a must visit.” “The German.Local.Culture. campaign addresses the increased longing of travellers for authenticity and traditions and gives insights into German customs from handicrafts to local and regionally typical dishes,” Petra Hedorfer, Chairwoman of the Executive Board of the GNTB, said. Commenting on the success of ATM, Robert Lekel, Marketing Manager at Munich Tourism, said: “It was great being at ATM this year, we are able to be visible and show future and returning customers, and travellers, that we are waiting for them and hopeful for flights again. We felt the positive spirit between everyone, we are very happy to connect once again.” His thoughts were echoed by Cornelia Stahr, Head of Global Marketing at Baden-Baden Tourism, who added: “I am very happy the Arabian Travel Market could …

The first webinar on SouthWest Germany concluded yesterday with 235 participants from GCC; UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. Starting off the webinar Yamina Sofo – Director, Sales & Marketing – German National Tourist Office shared that over 2019, there had been 1.8 million overnight stays from GCC nationals. Sofo gave an overview of the destination and reiterated that Germany is an Arab travellers paradise as it has all the different activities much loved by the clientele. From sightseeing sites, to cultural and historical areas with many castles and shopping areas that include some of the most famous luxury brands, Michelin star restaurants and many areas that offer halal food options. Natalie DietlSales and Marketing Manager from State Tourist Board SouthWest Germany explained the many historical and traditional areas one can visit and explore as well as the more modern areas that are well received. From authentic museums to high end dining restaurants to river boat cruises that are one of a kind are some of the key highlights presented about the destination. Dietl also mentioned the special training programme for travel agents about the destination ‘Time to go cuckoo’ and requested that they have a look at the site. Christian Gross, Head of Incoming/MICE – Hochschwarzwald Tourism (HochschwarzwaldTourismus GmbH- (Black forest highlands) was the next speaker to share about the naturally unique destination that is both picturesque and breath taking for every visitor. He explained about the many activities that can be enjoyed at the Black forest highlands which includes from canoeing to hiking or biking or just gliding from tree tops, taking a boat cruise or a cable car to enjoy the spectacular view. …