Sojern already seeing a spike in travel intent to Qatar for the 2022 World Cup

This winter, the eyes of the world will fall on Qatar for the 2022 FIFA World Cup, the first ever to be held in an Arab country. This international football tournament is scheduled to run from 21 November to 18 December, 2022. Despite being over half a year away, we are already seeing a surge in travel intent to Qatar over that period. Here is the initial look at Sojern’s data for World Cup travel.

Searches to Qatar for the World Cup in November is Growing

We looked at the top travel dates for the next 12 months from our flight search event data in the last 14 days, for Qatar. Even in February, we see a higher interest to travel this November compared to last year, the period that covers the tournament. We expect this trend to continue and grow as the schedule of matches unfolds and we get closer to the World Cup.

 

Flight searches to Qatar in the last 14 days, by future travel date

 

 

Latin American Countries Some of the Top Origins Looking for Travel to Qatar

When we look at the top origin markets interested in travel to Qatar, it is dominated by the Latin American (LATAM) region. LATAM is a region that is widely considered to be full of football fanatics. For the most part, this region never features in Qatar’s top origins. When we compare flight search trends from early January 2021 with what we saw for January 2022, you’ll see top origins are dominated by LATAM countries overtaking other regions starting at the end of 2021 into early 2022.

 

Travel intent to Qatar by region

When we zoom into LATAM in greater detail, we see that expressed interest in travelling to Qatar in the last 30 days is driven by Brazil and Argentina in particular.

 

Top origin countries in Latin America

 

Intraregional Travel a Potential During This Period

We predict that with the short travel times between Qatar and the likes of Oman, Saudi Arabia, or the UAE, the World Cup period is also going to be big for travel within the Middle East. Below are the YOY % change in flight searches in the last 14 days to Qatar for November 2022, of which Middle East and Africa shows the third largest year-on-year increase, up over 1000% on last year. We will be keeping an eye on our insights as we get closer to the World Cup.

 

Year over year changes in search to Qatar for travel in November 2022 in the last 14 days

 

We will be sure to keep you posted on all the latest World Cup travel trends.