Sharjah Commerce and Tourism Development Authority (SCTDA) hosted a group of 100 top travel agents and a TV crew from Ukraine, who were flown in by Air Arabia to spend four days in the Emirate of Sharjah. The local tourism stakeholders were given an opportunity to meet the group and present their products and services at a workshop in the Radisson Blu Sharjah. The workshop aimed to highlight the diverse tourism experience offered by the emirate for Ukrainian visitors.
“Sharjah has successfully positioned itself as a family destination, which is supported by the safe welcoming environment, beautiful beaches and realistically priced attractions. As the cultural capital of the Arab region, Sharjah offers an authentic Arabian atmosphere through a diverse tourism product that ranges from culture and heritage to beautiful nature, entertainment and shopping. The emirate offers a safe and secure family friendly atmosphere. Recent strategic research shows that the outbound Ukrainian tourism is continuing to grow steadily suggesting a market opportunity. With Air Arabia flying direct from there and bulk airline seat sales with TPG, one of the largest outbound operators, we felt that there was substantial opportunity to leverage,” said His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA.
During the workshop, Ahmed Obaid Al Qaseer, COO of Sharjah Investment and Development Authority (Shurooq), offered an overview of major tourist locations developed by Shurooq such as Al Noor Island, Mleiha Archaeological and Eco-tourism project, Kalba Eco-tourism project, Al Majaz Waterfront, Heart of Sharjah, and Al Qasba. Khulood Al Hooli, Manager of Al Hisn Museum, spoke about the facilities provided by museums in Sharjah. Maitha Al Balooshi from Environment and Protected Areas Authority (EPAA) gave a briefing on six learning centres of EPAA related to the desert environment and wildlife. A presentation by Air Arabia highlighted the Sharjah-based airline’s three weekly flights from Sharjah to Ukraine.