Sabre unveils next gen travel platform

Global travel technology leader Sabre Corporation has given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak-peek at its game-changing Sabre Red Workspace. The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.  Developed on Sabre’s merchandising platform providing access to its award-winning GDS, travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels. Sean Menke, President of Sabre stated that Data, analytics, personalisation and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveller needs. Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, the new Sabre Red Workspace will provide travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and their travel insight engine will help drive decision-making, revenue optimisation and true personalisation. Sabre will begin upgrading travel agency customers in Europe, Middle East and Africa (EMEA) to the new solution in early 2017, after a pilot later this year.