Tag Archives: Sabre

Sabre Corporation announced a strategic partnership with Air Serbia as its NDC (New Distribution Capability) IT provider, empowering the airline to deliver a more personalized travel experience and unlock new revenue opportunities. Sabre is a leader in supporting both NDC airline IT and NDC aggregation. This enables Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third-party channels. Sabre’s cloud-based solutions are built for agility and modularity, which means that Air Serbia can easily add new features and functionalities as their NDC strategy evolves. Additionally, Sabre boasts powerful performance with NDC air shopping response times between 0.5 and 1.5 seconds, helping to ensure a smooth shopping experience for travel agencies and travelers. “As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre,” said Jiri Marek, CEO of Air Serbia. “We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers.” Sabre’s NDC airline IT solutions are a fundamental building block of SabreMosaic™, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail. Powered by Google’s industry-leading artificial intelligence (AI) capabilities, SabreMosaic allows airlines to create and deliver a wider range of content in real-time, unlocking new revenue opportunities. The platform’s modular and open architecture …

Sabre Corporation has initiated a hiring plan in response to new customer wins and increased demand in the Europe, Middle East, and Africa region. This expansion focuses on strengthening Sales, Strategy, and Customer Support departments to enhance service delivery and support for Sabre’s strategic initiatives. Sabre is focused on its strategic initiatives and efforts to leverage next-generation technology across the travel ecosystem. To support these actions, Sabre is expanding its team in the United Kingdom, France, Germany, Italy, Poland, Saudi Arabia, Spain, and Portugal, among other countries in the region. Richard Addey, Senior Regional Director for Western Europe and Africa, said “We have a growing customer base in France, and our expansion efforts will help ensure we continue to meet and exceed their expectations. By strengthening our team, we are reinforcing our commitment to delivering top-tier service and innovative solutions to our valued customers in the region.” Andreas Syrigos, Senior Regional Director for Southern Europe & Nordics, commented: “Countries like Spain and Portugal are rapidly expanding for Sabre, while others, such as Italy, show consistent progress. Our teams are being reinforced with positions covering Technology Consultancy, Product Support, and Sales & Account Management.” “With our commitment and new expansion plans, this is an exciting time for Sabre, particularly in the Middle East,” stated Ramzi Al-Qassab, Managing Director of Sabre Middle East. “We are expanding our highly specialized, customer-focused teams, advancing innovative technology, and providing impactful travel solutions in Saudi Arabia, the UAE, and Oman.” “These expansion plans support our ongoing focus on our strategic initiatives,” said Sean McDonald, Managing Director and Vice President of Sabre in EMEA. “The recent launch of various Sabre solutions marks a new era for the industry, …

Sabre Hospitality announced the renewal of its long-term agreement with Wyndham Hotels & Resorts, the world’s largest hotel franchisor with more hotels than any other company in the world. Under this renewed agreement, Wyndham will continue to utilize Sabre’s cloud-based SynXis Central Reservation System (CRS) to manage its operations, reaffirming Sabre Hospitality as their exclusive global central reservation system provider for nearly two decades. SynXis CRS is the leading global hospitality commerce and distribution platform, enabling hoteliers to achieve their strategic goals with streamlined distribution, centralized control, and greater flexibility. With this renewal, Wyndham will continue to benefit from efficient pricing and inventory management, extensive global distribution connectivity, robust bulk upload tools, and a fully integrated guest profile linked to its Wyndham Rewards® program. The platform will also help Wyndham to maintain its competitive advantage while continuing to deliver memorable experiences to guests. “We are thrilled to continue our long-standing relationship with Wyndham Hotels & Resorts,” said Gene Guhne, senior vice president, global managing director, enterprise sales for Sabre Hospitality. “This agreement is a testament to the strength and reliability of the SynXis platform. We are dedicated to supporting Wyndham’s strategy by delivering innovative solutions that meet the evolving needs of their global portfolio.” Wyndham Hotels & Resorts, renowned for its extensive global footprint, operates 25 brands comprising over 9,100 hotels across 95 countries. With nearly 70 million transactions annually, Wyndham remains committed to providing industry-leading technology to its global portfolio of franchisees and hotel operators. This extended partnership underscores the enduring power of the SynXis platform, known for its stability, security, and scalability. “Our collaboration with Sabre Hospitality has been instrumental in our ability to offer superior technology solutions …

Geof Travel has been named the overall winner among Dubai and Northern Emirates travel agencies of the recently-concluded Philippine Airlines and Sabre Emquest’s Top Seller Campaign. Geof Travel will receive a trip for two to Palawan, Philippines, which includes two round-trip tickets and two nights of hotel accommodation.The contest ran from March 20 to May 31, 2024. “EmQuest was delighted to award Geof Travel with a voucher for a 2 night stay in Palawan. Geoffrey Salatan, CEO of Geof Travel, is a loyal EmQuest customer and Sabre user. We couldn’t be happier that the winner of Season 2 – EmQuest/Sabre & Philippines Airlines Top Seller Campaign – was won by such a good partner. Congratulations!”, Andrew Dowling, Emquest General Manager said. “Philippine Airlines is pleased to award Geof Travel with the top recognition in this year’s sales campaign. Geof has been a consistent Philippine Airlines supporter and this is yet another testament of the agency’s trust and confidence in booking their passengers to Philippine Airlines, the Heart of the Filipino”, Josh Vasquez, PAL Regional Head-EMEA quoted.

Sabre Hospitality announced the next evolution of its retailing solution: SynXis Retailing. With the addition of standalone offers, not bound to a room reservation, and automated fulfillment powered by Nuvola, SynXis Retailing is the most comprehensive retailing solution in the market. In addition to selling ancillaries with room bookings, the platform now enables the sale of standalone offers beyond the room, allowing hoteliers to set up virtual storefronts, broaden their catalog, and reach a wider audience. “Launching standalone offers represents a significant leap forward in our commitment to innovation in the hospitality industry,” said Scott Wilson, President, Sabre Hospitality. “Our evolved solution empowers hoteliers to unlock additional revenue by selling experiences, services, goods, and more without a room reservation. Enhancing traveler experiences through personalized and relevant offers, ultimately driving higher satisfaction and revenue. We are excited to see how SynXis Retailing will enable our customers to stay ahead in a competitive market.” Furthermore, Sabre Hospitality announced the upcoming integration of automated fulfillment powered by Nuvola, their task management solution. The integration between SynXis Retailing and Nuvola’s ticketing functionality enables hoteliers to automate the fulfillment of ancillary offers. This integration provides automated ticket creation, scheduling, and notifications to facilitate the fulfillment of orders. By eliminating the need for manual management, it reduces the risk of errors and ensures guest satisfaction. “With retailing transforming the hospitality industry, Sabre continues to amplify our Retail Studio portfolio with SynXis Retailing.” said Mykola Sheludko, product vice president, Sabre Hospitality. “Coming later this summer, our customers can tap into our integration of Nuvola features to optimize fulfillment. Looking ahead to 2025, we will continue to expand the retailing tools for our customers by enabling a marketplace for …

Sabre Corporation announced the availability of Etihad Airways’ New Distribution Capability (NDC) content through Sabre’s global travel marketplace. The addition of Etihad Airways expands Sabre’s footprint of Europe, the Middle East and Africa (EMEA) region based NDC airlines and broadens travel agencies’ access to real-time content based on offers and orders. Initially, the launch will be rolled out to agencies in Oman and Bahrain, allowing them to shop, book, and service the airline’s NDC offers, with a broader rollout to follow. By integrating and normalizing NDC offers, Sabre gives travel agencies and corporate buyers an efficient way to shop, compare, book and service Etihad’s NDC offers alongside the airline’s traditional options by using application programming interfaces (APIs), Sabre’s travel agency booking application, Sabre Red 360, and Sabre’s online booking tool, GetThere. The airline’s NDC content may include more personalized and diverse travel options, richer content, dynamic pricing, and more customized travel solutions that cater to an increasing demand for tailored travel experiences. “We are excited about the addition of Etihad Airways’ NDC content to our travel marketplace, which demonstrates our ongoing commitment to providing the content our customers want and the scalable capabilities they need,” said Jean-Vincent Teuler, Vice President, Airline Sales for EMEA region at Sabre. “This initiative highlights our dedication to innovation and to operating a compelling travel marketplace that provides efficient access to multiple sources of content, including NDC.” Sabre is one of only a few companies that provide NDC capabilities to address both distribution and airline IT needs. Recently, the company announced SabreMosaicTM, a new passenger service system (PSS)-agnostic offer and order-based airline retailing platform that will help accelerate carriers’ ability to create and retail dynamic, …

Sabre Hospitality announced the launch of SynXis Concierge.AI, an innovative solution harnessing the power of Generative AI to transform customer service for hoteliers. SynXis Concierge.AI represents Sabre Hospitality’s first deployment of Generative AI, a technology that generates new content from inputs such as text, images, and code. Drawing on Sabre’s extensive data resources, Concierge.AI provides immediate, detailed, and accurate responses to specific queries, ensuring that effectiveness is no longer solely dependent on support agent knowledge and experience. Initially, SynXis Concierge.AI is being utilized by Sabre’s Customer Care and Delivery (CCD) team to enhance customer service. The entire CCD team is equipped with Concierge.AI, poised to handle a variety of customer interactions including questions, requests, and problem resolution. “SynXis Concierge.AI will significantly elevate the customer service experience by providing swift and accurate resolutions,” said Scott Wilson, President, Sabre Hospitality. “This innovation underscores our commitment to leveraging cutting-edge technology to meet and exceed our customers’ expectations.” Sabre Hospitality’s plans for SynXis Concierge.AI, include integration into the Community Portal to enhance self-service capabilities. Sabre is also exploring its application in existing products to drive operational efficiency and optimize conversions. “Generative AI represents a monumental leap in technology for the hospitality industry,” said Amy Read, VP of Innovation at Sabre Hospitality. “With SynXis Concierge.AI, we are not only revolutionizing customer service but also unlocking new opportunities for driving operational efficiency and personalizing the guest experience. We have the data and connectivity to maximize Generative AI’s potential, and we are fully committed to continuous innovation, helping our customers achieve their fullest potential with this transforming technology.”

Sabre Hospitality and Uplift announced a strategic partnership that leverages Sabre’s SynXis to offer unparalleled payment flexibility to hotels and guests alike. Under this agreement, Sabre Hospitality will integrate the Uplift dynamic pay monthly option into the Sabre SynXis platform, enabling properties across all market tiers to seamlessly adopt a versatile payment model that resonates with guests at every price point. This collaboration underscores Sabre’s commitment to revolutionizing the guest experience by harnessing innovative solutions that enhance payment options and drive customer satisfaction. “At Sabre Hospitality, we pride ourselves on staying at the forefront of technology trends and meeting the dynamic needs of our partners and their customers in an ever-evolving industry,” said Scott Wilson President, Sabre Hospitality. “Our collaboration with Uplift underscores our unwavering commitment to innovation and responsiveness to market demands. By embracing Uplift’s cutting-edge technology, we surpass expectations, providing our clients and their guests with unparalleled convenience and flexibility.” Uplift partners with over 350 of the world’s leading airlines, cruise lines, resorts, and other major travel providers to help more consumers make meaningful purchases and experience the travel they deserve. “We are thrilled to announce our partnership with Sabre Hospitality, a true leader in the hospitality B2B technology space. The travel landscape is constantly evolving, and consumers increasingly seek flexibility in payment options,” said Tom Botts, Chief Commercial Officer, Uplift.” Our partnership with Sabre Hospitality is a testament to our shared vision of addressing these evolving needs. By integrating Uplift into the SynXis platform, we empower hotels to provide their guests with a seamless and convenient payment experience, ultimately enhancing customer satisfaction and loyalty.” This partnership enables Sabre to expand payment flexibility options for their extensive network …

Bahwan Travel Agencies Oman, and Sabre Corporation announced the renewal of their strategic technology agreement at the Arabian Travel Market in Dubai. This renewal marks a significant milestone in the continued collaboration between the two companies, further solidifying their commitment to leveraging latest technology to drive business growth in Oman and the wider region. Under this renewed agreement, Bahwan Travel Agencies will continue to access Sabre’s portfolio of innovative technology, including its intelligent platform Sabre Red 360. This access enables Bahwan Travel Agencies to harness more data and content, providing clients with an expanded choice from over 400 airlines, 1.6 million lodging options, and numerous tour operators, rail, car, and cruise providers. The extensive marketplace empowers Bahwan Travel Agencies to curate and offer personalized travel packages from suppliers around the globe, significantly enhancing the overall travel experience for its customers. “The agreement renewal with Sabre endorses the robustness of our enduring partnership,” stated Sheikha Amal Suhail Bahwan, Vice Chairperson, Suhail Bahwan Group. “As a pioneer in the travel industry with 50 year’s presence in Oman, we ensure our travel business is empowered by latest technology, innovation and enhanced customer experience. Choosing Sabre as our technology partner is not only a strategic decision but also a logical choice to facilitate the growth of our business, enhance operational efficiency, and consistently add significant value for our customers.” Additionally, Bahwan Travel Agencies will deploy Sabre Automation Hub, Sabre APIs, Automated Exchanges and Refunds, and the Sabre E Ticket Report. These advanced technologies will empower Bahwan Travel Agencies to enhance its online presence, differentiate offerings, and provide customers with a more personalized and seamless travel shopping experience. “Bahwan Travel Agencies commitment to a strong and enduring …

Sabre Hospitality announced a multi-year renewal with Wyndham Hotels & Resorts, following the hotel franchisor’s highly successful adoption of SynXis Property Hub, Sabre Hospitality’s property management system (PMS). With seamless integration to SynXis Central Reservation System as a single source of truth, SynXis Property Hub increases operational efficiency by reducing the time to execute routine tasks and allows hoteliers to access their property from anywhere through cloud-native technology. In a landmark achievement that showcases the decade-long partnership between the two companies, Sabre and Wyndham teams successfully migrated more than 5,000 Wyndham hotels to SynXis Property Hub, including the transition of 550 in a single record-breaking month, nearly one year ahead of schedule. This early completion is complemented by the migration’s efficiency, which reduced the expected transition downtime for the Wyndham properties by 34%, ensuring successful management of day-to-day operations. This milestone not only highlights an innovative leap, but also sets a new industry standard for large-scale technology migrations. “Completing this migration nearly a year ahead of schedule is a testament to the power of innovation and collaboration,” said Scott Strickland, Chief Commercial Officer (CCO) of Wyndham Hotels & Resorts. “Through our work with Sabre, thousands of Wyndham hotels now benefit from groundbreaking efficiencies, further enhancing their ability to serve guests and deliver great experiences day-in and day-out.” Strickland highlighted some of the immediate benefits of this migration for Wyndham properties and their daily operations. “For instance, service desk interactions have decreased by 50% compared to the legacy system after just 30 days of adoption. Additionally, by equipping our housekeeping with mobile solutions, we’ve increased clean room availability for guests by up to 15%. We’ve also streamlined the reservation delivery and …