RAKTDA strengthens European ties with multi-city roadshow in UK and Germany

Ras Al Khaimah Tourism Development Authority (RAKTDA) has further strengthened its position in Europe with a multi-city roadshow in the UK and Germany last month that brought together more than 370 tour operators and travel agents. In a bid to attract 1.5 million visitors by 2021, increased emphasis has been put on growing further awareness in key European markets.

The European roadshow covered key cities including Hamburg, Stuttgart, Frankfurt, London, Birmingham, Liverpool, and Edinburgh to meet industry representatives and introduce Ras Al Khaimah’s diverse and spectacular beach, desert, mountain, and adventure offerings.  Held at iconic venues such as the Emirates Stadium in London and Edinburgh Castle, the roadshow allowed participants an opportunity to discover Ras Al Khaimah’s unique proposition and its tourism products via presentations, networking events, and interactive quizzes.

Haitham Mattar, Chief Executive officer of Ras Al Khaimah Tourism Development Authority, said, “With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe. We have seen a significant growth in the number of visitors from Europe over the last couple of years, and therefore, our ongoing roadshow programme is a great vehicle to tell the story of the accessible Arabian hospitality. As we look towards our goal of 1.5 million visitors by 2021 and 3 million by 2025, it is essential to personally connect with travel professionals from our source markets to give them a real flavour of everything Ras Al Khaimah has to offer our visitors.”