Tourism Breaking News
Majid Al Futtaim and Dreamscape Immersive, the location-based immersive virtual reality company, has announced that it will launch its newest interactive experience MIB: First Assignment at its flagship location at Mall of the Emirates on 27 January. Thanks to the creative minds at Dreamscape and Sony Pictures Virtual Reality (SPVR), Men in Black fans will suit up as agents, swap sunglasses for a VR headset, and step into a heart-pumping, alien-fighting adventure as they free-fly on intergalactic hoverbikes to save the planet from the extraterrestrial world. Advance tickets for the epic adventure go on sale on 14 January and can be purchased on dreamscapeimmersive.com.
Walter Parkes, co-founder and CEO of Dreamscape and executive producer of the Men in Black film franchise said, “We are thrilled to partner once again with Majid Al Futtaim, which is at the forefront of entertainment in the Middle East. MIB: First Assignment is launching almost 25 years after the film, demonstrating the enduring appeal of the franchise and, this experience fully immerses fans in an iconic cinematic world, making them the star of their own intergalactic adventure. Since debuting in Los Angeles, it has received rave reviews and we look forward to bringing this new adventure to audiences across the region for the first time.”
Ignace Lahoud, Chief Executive Officer at Majid Al Futtaim Leisure, Entertainment & Cinemas added, “We are extremely excited about expanding our offering at Dreamscape with the launch of a MIB: First Assignment, which transports guests to an immersive new world and allows them to be at the heart of the action. In today’s ultra-competitive landscape, it is essential to provide something extraordinary to attract customers and, at Majid Al Futtaim, we are committed to being innovative and delivering game-changing concepts for our valued guests. Blending physical and virtual worlds, location-based VR allows guests to enjoy a new dimension of entertainment and delivers a memorable, engaging and lived social experience.”
MIB: First Assignment is a fast-paced location-based experience where groups of up to six agents enter the MIB headquarters and must quickly accept their first assignment as the fate of the universe rests in their hands. Tentacled Octopoids are threatening the Zarthanian royal family, who hold the key to intergalactic peace. Traveling aboard zippy hoverbikes, guests and their team of agents will work together to evade the alien evaders and make their way safely back to the MIB homebase.
Dreamscape currently offers three original and critically-acclaimed, free-roaming adventures. Guests are invited to journey to a wildlife refuge of intergalactic creatures in Alien Zoo; leap into a daring adventure to find the cursed treasure in Curse of the Lost: A Magic Projector Adventure or travel to the depths of the ocean in The Blu: Deep Rescue. Friday, 21 January marks the last day that guests can enjoy Alien Zoo, which will be replaced by MIB: First Assignment.
In 2019, Majid Al Futtaim brought the Dreamscape experience to Mall of the Emirates, marking the first international location outside United States. The immersive VR destination is backed by some of Hollywood’s most successful studios and talent, including 21st Century Fox, WarnerMedia, Viacom, Steven Spielberg and Hans Zimmer.
