ITB concludes with immense growth from ME and Europe :Joyce Wang

Speaking with TravTalkME Middle East,  Joyce Wang – Executive Director of Messe Berlin Asia Pacific, Organiser of ITB Asia, MICE Show Asia and Travel Tech Asia shared that this year ITB Asia concluded with immense growth from the Middle East and Europe. Wang shared, “So we not only had exhibitors from the Middle East, but we also had buyers from the Middle East coming down to Asia. It’s a big market for us. For the Middle East, we are looking at two important sectors, wellness travel as well as luxury travel. They are coming in quite well and a big trend this year. Lots of regional and local NTOs are actually looking into tapping into these two themes to attract the Middle East buyers.” She further reiterated that this year’s 3 day show concluded on a positive note with 45,000 business appointments, 18,500 visitors from 85 countries featuring 1950 exhibitors and over 1400 buyers across the globe.