ITB China kicks off in Shanghai with 650 tourism companies

With TravTalk ME as media partner ITB China and the ITB China Conference kicks off today in Shanghai. The three day networking event expects over 650 tourism companies gather together this year. ITB China will play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry. As Chinas premier B2B travel trade show, ITB China will once again reflect the entire travel trade spectrum, with suppliers from around the world covering Leisure Travel, MICE, Business Travel, and Travel Technology. In view of the increasing demand from buyers, MICE will gain in importance as a key topic, and more in-depth presentations and discussions will take place on stage of the ITB China Conference 2024. Furthermore, the China Inbound Tourism segment will be relaunched this year. The rising popularity of Custom-themed Travel in the Chinese market and the profound impact of Travel Technology guarantee a rich variety of content sessions, activities and awards, complemented by insights from experienced travel professionals and forward-thinking opinion leaders.