Hotel Indigo Dubai Downtown, today announced its creative partnership with the leading short-form video platform, TikTok, with a common goal to promote and set the stage for young talent across the UAE. Starting from 26 April the hotel will be scouting young creatives across the city, from musicians, artists, designers, and dancers, to identify their talents. The shortlisted candidates will then be given an opportunity to showcase their talents via a professionally shot video, at the stunning boutique hotel.
Talking about this unique initiative, Laura Eggleton, General Manager of Hotel Indigo Dubai Downtown said, “Digital platforms provide incredible opportunities for young talent to get discovered. However, with the vast volume of content being uploaded online it is sometimes difficult for talent to shine. At Hotel Indigo Dubai Downtown, along with TikTok, we aim to give emerging young talent the support needed to guide them on their journey as they share their talents, story and make a name for themselves in this competitive market.”
Head of Video and Creative at TikTok Middle East, said, “We are proud to announce yet another partnership with a brand that favors the interest and future of rising young talent. At TikTok, we offer our community space where they feel comfortable being themselves and where they can creatively express themselves with spontaneity and authenticity. Through this special partnership with Hotel Indigo Dubai Downtown, we are joining forces to offer future rising stars the platform to stand out and shine with their talents.”