Hatta Winter initiative showcases 30 unique entrepreneurial projects

The Hatta Winter 2024 initiative is providing a vibrant platform for 30 small and emerging businesses to showcase their innovative offerings to visitors from the UAE and around the world. As part of Dubai’s broader efforts to promote entrepreneurship, the initiative is empowering participating businesses to explore new growth opportunities, boost their visibility, and strengthen their market presence. This year’s event is set against the backdrop of five captivating festivals taking place across Hatta, drawing a wide array of visitors. The participating ventures are part of Brand Dubai’s ‘Proudly from Dubai’ network, which celebrates the achievements of businesses born in Dubai and showcases their innovative contributions to the emirate’s thriving entrepreneurial ecosystem. Khawla Al Hashemi, Member of the Organising Committee of the Hatta Winter Festival, said, “The Hatta Winter initiative represents an ideal opportunity for entrepreneurs who are members of Proudly from Dubai to showcase their diverse and innovative products to a larger audience from all over the UAE and beyond. Last year, the event welcomed over 500,000 visitors from the UAE and the Gulf region, creating a significant market and an ideal opportunity for such enterprises, with a sizeable number of them led by young entrepreneurs from the Hatta region. We see this as strong validation for the local economy in addition to the region’s significant tourism potential. The continued success of the event aligns with the goals of the Dubai 2040 Urban Master Plan and the Dubai Economic Agenda D33, collectively benefiting local communities.”

The ‘Proudly from Dubai’ initiative supports budding entrepreneurs by offering them platforms to grow, develop, and expand their ventures. Through initiatives like Hatta Winter, Brand Dubai aims to foster innovation and creativity while amplifying the success stories of local businesses. By involving more members from the ‘Proudly from Dubai’ network in major events throughout the year, Brand Dubai continues to promote these ventures and their products to residents and global visitors alike.