Germany promotes itself as a sustainable and medical touristic destination

The special webinar titled, Feel Good Germany promoted the destination as an year round sustainable touristic destination and also showcased Berlin’s strength in medical tourism. Yamina Sofo, Director German National Tourist Office, opened the session, sharing the numbers from the Gulf region which stands out especially during the covid era, and the positive recovery of the region which led to Germany reaping good numbers from the region.

“Germany as a traveller destination has the ideal ingredients for an exceptional and sustainable holiday experience and it also helps to protect our climate and the environment. A sustainable holiday conserves natural resources strengthens, intercultural understanding and supports regional businesses. The destination and the providers of destination Germany is committed to this goal and are developing an increasing number of resource saving offers that are good for the environment as well as for the hosts and the guests. Many offers and recommendations can be found in our website, Germany.travel. In our 2022, market studies we can see the growing interest and attitudes of the guests towards environmental protection.” She shared some figures from UAE in terms of the interest shown in sustainable travel which was quite spell bounding.

Michaela Kehrer Director of Medical tourism VisitBerlin shared the offerings the city in itself has with the many public parks and hidden gems in the city itself which cater to the GCC clientele. She reiterated that Berlin medical tourism is popular due to availability, affordability and accessibility and Germany ranks 5^th in world medical tourism destinations, mainly due to infrastructure, specialised hospitals, with multi lingual staff who could cater to the requirements of the GCC clientele. She shared the new marketing initiatives conducted to promote Berlin as a medical touristic destination with 29 medical facilities. She concluded saying that all relevant information is in the website which is currently available in six different languages. www.berlin-health-excellence.com