Florence Convention Bureau promotes MICE in Dubai

Convention Bureau of Florence presented the destination, its MICE and leisure products to an audience of tour operator, DMCs and PCOs highly specialised in events and luxury travel of UAE in Dubai. This will help FCVB to promote Florence not only as a MICE destination but also to the most important tour operators in the world. By the end of 2016, FCVB will participate in major trade fairs as the ILTM Cannes, WTM London, or the BTO in Florence in addition to many targeted sales mission and workshops. The B2B event was organised in strategic partnership with Emirates. Director of FCVB, Carlotta Ferrari said, “It was un unique opportunity that inaugurates our programme of leisure activities. We organised this event format with Emirates, an exceptional partner for us. The appointments went very well and we registered a great interest from UAE tour operators and DMCs. We expect the first results soon and we are very optimistic about the benefits that these new activities will bring to our destination.”