Tourism Breaking News
Sam, FCM’s ground-breaking ‘Smart Assistant for Mobile’ is now available to its clients in the Middle East. An industry first, Sam is technology that entirely enhances a traveller’s experience whilst on the go. The mobile app blends a powerful mix of Artificial Intelligence with the expertise of real FCM travel consultants to deliver personalised, relevant information to business travellers’ mobile devices through a chat-based interface. The highly interactive, travel-savvy app supports business travellers with all aspects of travel via a conversational interface to answer questions, make recommendations and perform actions before, during and post trip.
As of now, two versions of Sam are available to FCM clients and business travellers in the Middle East: A premium version exclusively for FCM customers with additional features that are configured for these customers as part of their tailored rollout. These premium features include auto-synching the traveller’s bookings, integrated self-booking tool, live chat with an FCM consultant to provide service and make or amend bookings on the move; weather, restaurants, traveller tips and the option for the user to ‘share location’ as part of a mobile duty of care feature. A basic free version enables any user to add their trips manually, view weather, traffic and flight alerts, and connect with local ground transport options.
Ciarán Kelly, Managing Director Middle East & Africa, FCM Travel Solutions, commented, “As a leading global TMC, we are the first to offer AI to our business travellers, and our Middle Eastern clients are now using Sam’s ground-breaking interactive and supportive features while they are on the move. Sam supports the business traveller, and the Travel Arranger in an organisation, understanding and reacting to their circumstances and enhancing their overall travel experiences. Our focus has been simple, make travellers happier and empower the people that have an impact on the travellers journey.”
