Etihad Airways unveiled a year-long programme in celebration of the 50 years since the nation was established. The programme will launch in three phases, focusing on the past, the present and looking forward to the future. The airline has launched a dedicated platform at etihad.com/uae50, and aims to engage the local community in its participative programme which will be revealed in detail throughout the year. Citizens, residents and guests of the UAE will have the chance to participate and win one of 50,000 prizes that will be given away throughout the course of the year.
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said, “This year-long initiative demonstrates Etihad’s celebration of the past, and commitment to the next 50 years of this incredible country. As one of the UAE’s leading brands, Etihad is proud to bring the world to Abu Dhabi to be part of this celebration.”