Dubai Tourism and HIS Co sign MoU to attract Japanese travellers to Dubai

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and HIS Co, one of Japan’s leading travel agencies, signed a Memorandum of Understanding (MoU) in Tokyo to confirm a strategic collaboration between the two entities. This month’s agreement marks the first-of-its-kind for Japan’s travel and tourism sector, and emphasises the commitment from Dubai Tourism and HIS Co, to increasing awareness amongst Japanese travellers, while positioning the emirate as the destination of choice across multiple target audiences including female travellers, honeymooners, families and seniors segments.
The MoU was signed by Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Tatsuya Nakamori, President, HIS Japan at the HIS headquarters in Tokyo. The MoU outlines plans to deliver an enhanced visitor experience for Japanese tourists in Dubai by providing increased ease of access to marketing collateral for the emirate’s variety of travel products, tailored information through localised campaigns and retail store promotions in major cities across Japan.
Kazim said, “HIS is a significant partner for Dubai with its considerable reach across the Japanese market and longstanding history in the travel sector. Our future focused collaboration allows us to promote Dubai as the destination of choice for Japanese travellers, as we work together to drive our efforts in the market. We have seen continued positive growth in the number of Japanese guests visiting the city.”
Tatsuya Nakamori, President, HIS Japan said, “Dubai is the number one destination in the Middle East for HIS due to its level of safety, variety of tourist attractions and high quality accommodation options. We have seen consistent growth in the demand for travel to the emirate from Japanese tourists, and are expecting this to continue from target segments including female and senior travellers.”