Dubai sets example by successfully reopening for tourism

Dubai has emerged as a leading example of a city that is getting tourism back on track following its successful and gradual reopening of its borders and economy, industry experts said during a recent webinar hosted by Dubai Chamber of Commerce and Industry. The webinar, titled Trust in Tourism 4.0: How Dubai Adapted to Welcome You Back, was organised by Dubai Chamber’s representative offices in Latin America, and joined by over 470 participants, including business leaders from the UAE and several Latin American countries, including Brazil, Paraguay, Colombia, Argentina, and Guatemala.

H.E. IssamKazim, CEO of Dubai Corporation of Tourism and Commerce Marketing outlined several factors that ensured Dubai’s successful reopening, including the government’s proactive approach to ensuring the health and safety of citizens, residents and tourists, which included a comprehensive city-wide sanitation programme, close cooperation with the private sector and wider society.

Kazim highlighted the New Dubai Assured Program, an award stamp issued by the government to businesses meeting high safety standards, as an effective tool in this regard, adding that Dubai Tourism maintained communication within key source markets throughout the year, keeping stakeholders informed of new developments as the emirates restarted business events and meetings.

For his part, Omar Khan, Director of International Offices, Dubai Chamber noted that Dubai delivered on its promise to welcome international visitors, and offered participants insights on how the business landscape in the emirate has changed in the new normal. He revealed that a number of business and leisure events have already been hosted in Dubai, and said the return of GITEX Technology Week, the region’s largest technology exhibition, is a positive development signalling a recovery on the horizon. Khan pointed out that the UAE continues to introduce new measures and incentives to attract companies and investors from around the world, describing the country’s recent decision to approve 100% ownership of mainland companies for foreign nationals as game changing.