Dubai Can, the citywide sustainability movement launched on 15 February 2022 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, has seen a reduction in the usage of an equivalent of more than 3.5 million 500 ml single-use plastic water bottles. The movement has achieved this extraordinary success as measured by water consumed from Dubai Can water fountains installed throughout the city. During the last six months, 46 fountains have been installed in various locations across the city, including public parks, beaches and tourist attractions, with the help of the initiative’s stakeholders, sponsors and partners. The fountains are now in various Dubai neighbourhoods, including Kite Beach, Dubai Marina, JLT, Downtown Dubai, Dubai Harbour, Madinat Jumeirah, Dubai Festival City, Khawaneej, and others.
Yousuf Lootah, Executive Director – Tourism Development & Investments Dubai’s Department of Economy and Tourism (DET), said: “In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, to make Dubai a sustainability champion, the Dubai Can movement has made remarkable progress during the last six months. We could not be prouder of this achievement. While encouraging residents and visitors to commit to a paradigm shift in their lifestyles, this initiative has a larger goal: creating a city that is the world’s most visited and the best place to live and work in, as envisaged by the Dubai 2040 Urban Master Plan. “The strength of the city’s public-private partnership is essential to realising the Dubai Sustainability Strategy. As we look forward to the campaign’s continued success, this excellent collaboration model will propel Dubai Can to greater heights as we strive to achieve every single sustainability goal of Dubai,” said Lootah.