Digital transformation key differentiator for modern hoteliers: Sabre report

The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers in 2018, according to a new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Altimeter, a leading research firm. The Sabre Hospitality Solutions report found that digital transformation can be challenging for hoteliers and outlines how brands can use it to improve the guest experience. The Digital Transformation of the Hotel Guest Experience goes behind the scenes of the digital transformation initiatives and priorities of top hospitality brands with exclusive executive interviews. Key findings from the new report include, Guest experience transformation is a priority, Digital Darwinism means constant evolution, The Modern Guest Experience Blueprint. The report explores a wide range of areas where hoteliers can improve their digital guest experience strategies and offers data-driven insights and suggestions on how brands can lead the charge in continuing to innovate and meet customer needs. To learn more, download the full report – The Digital Transformation of the Hotel Guest Experience.
“Our customers who embrace modernization are having great success, resulting in much higher guest satisfaction,” said Clinton Anderson, president of Sabre Hospitality Solutions. “In order to meet the expectations of today’s tech-savvy consumers, hoteliers must adopt flexible solutions that allow them to further personalize both the guest’s digital and physical experience. This report not only outlines trends we’ve seen in the space, but it also provides step-by-step guidelines for hotels to enhance their technology plans.”
“For digital transformation to excel, it must have a purpose. And among the most progressive hoteliers and hospitality brands, that purpose is centered on guest experience,” said Brian Solis, principal analyst and futurist at Altimeter, a Prophet company. “Modern guests are far more connected than previous generations. Their behaviors, expectations and preferences have also evolved. This is an opportunity for hoteliers to innovate and use digital transformation to introduce new levels of experiences that change the game for the entire industry.”